Screenvision Media, founded in 1990 and headquartered in the US, is an advertising services company employing approximately 340 people. The company offers advertising solutions to national and regional clients within the cinema and broader video and media sectors. Their services encompass on-screen advertisements in theaters, in-lobby promotional activities, and integrated marketing campaigns.
On November 11, 2024, Screenvision Media announced a collaboration with Universal Pictures for a preshow experience promoting the film *Wicked*, releasing in theaters on November 22, 2024. On December 5, 2024, Screenvision Media and Spotlight Cinema Networks launched the Cinema Programmatic Alliance, a partnership designed to provide programmatic access to cinema advertising. Screenvision Media's Jeremy Morgante highlighted the effectiveness of cinema advertising, citing data showing that pre-show ads garner significantly higher attention than streaming or other digital video ads. A separate article discussed the challenges faced by theater owners since the COVID-19 pandemic, including shorter exclusivity windows and fewer theatrical releases, impacting box office revenue. Christine Martino, Chief Revenue Officer at Screenvision Media, discussed the advantages of cinema advertising in the digital age, emphasizing its ability to deliver impactful messages to a captive audience.
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