Opus Agency

Opus Agency

https://www.opusagency.com
https://www.linkedin.com/company/opusagency/

Opus Agency, a privately owned company headquartered in the US, was founded in 1993 and employs approximately 420 individuals. The agency specializes in advertising services, focusing on brand events and marketing programs. Its services encompass event strategy, experiential marketing, creative and design, production and logistics, technology solutions, and measurement and analytics, designed for major global brands.

Revenue

Founded

1993

Headcount

553

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On July 8, 2026, Opus Agency, collaborating with RainFocus, advanced real-time event intelligence by using AI to connect live event data with custom micro-apps. This system enables teams to monitor attendee flow, surface operational insights, and make informed decisions as events unfold. Previously, on June 24, 2026, Opus Agency and Gramercy Tech received the Grand Ex Award for Campaign of the Year for their Google Cloud Tech Immersion training event, which aimed to impress global technical go-to-market professionals. This recognition followed the agency's seventeenth consecutive inclusion on Event Marketer's It List, announced on June 23, 2026. Opus Agency's listing highlighted a "banner year" where it secured other 2026 Ex Awards, including the Grand Ex Award, Best B-to-B Event, and Best Use of AI. Earlier, on June 18, 2026, Opus Agency detailed its work on the AWS Summit ASEAN roadshow, for which it designed and operated the end-to-end experience across three cities, managing venue, expo, sponsorships, registration, and content delivery while balancing global consistency with deep local relevance.

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Opus Agency offers products in the ad tech and services industry. Opus Agency's product portfolio comprises of advertising, marketing, media agencies.

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Jul

29th

2026

22:44

B2B Tag, Marketing and Promotional Activities, Events and Conferences

Why Opus Agency Trusts MASV To Deliver Files Quickly

Who is Opus Agency? Opus Agency delivers premier experiences—in person, online, and everywhere in between—for 13 of the world’s top 20 most valuable brands. They partner with rambunctious brands that advance how each of us engages our world, along with a collection of fast-growing category creators, to bring people together and capture possibility in the unimagined next.

Jul

28th

2026

15:53

Emerging Tech, Partnerships, Marketing and Promotional Activities

How AI Is Changing Event Discovery

Editor's note: The AI landscape is changing more quickly than ever. The recommendations below reflect how today's leading AI models discover and recommend content. As those models evolve, we'll continue testing, learning, and updating this guidance.

Jul

27th

2026

06:30

B2B Tag, Marketing and Promotional Activities, Award Wins

AWS ASEAN and Opus Agency Named a Double Finalist at the 2026 Marketing Events Awards

Now in its 15th year, the Marketing Events Awards recognise the creativity, strategy, and execution behind the industry's most impactful live experiences across Southeast Asia, South Asia, ANZ, and the Middle East. Judged by a panel of senior client-side marketers, the awards honour work that delivers measurable business results alongside exceptional audience experiences.

Jul

8th

2026

01:00

Emerging Tech, Big Data/Analytics, Artificial Intelligence, B2B Tag, Events and Conferences

How RainFocus and Opus Agency Are Advancing Real-Time Event Intelligence

It's another step toward real-time event intelligence, where AI helps teams act in the moment. By connecting live event data with custom micro-apps, teams can monitor attendee flow, surface operational insights, answer on-site questions faster, and make more informed decisions as events unfold.

Jun

25th

2026

01:00

The Future of B2B Sponsorship Is CxO Value

Every major brand is competing for the same audience, the same moment, and the same attention. As sponsorship investment continues to grow, so does the pressure to create something that stands out. At the executive level, the sponsorship playbook is familiar: VIP hospitality Luxury suites Private dinners Exclusive access These tactics are still great.

Jun

24th

2026

08:30

Events, Awards and Recognitions, Artificial Intelligence

Google Cloud Tech Immersion Scores the Campaign of the Year

Opus Agency and Gramercy Tech take EM inside the Grand Ex Award-winning Google Cloud Tech Immersion training event Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious request, but that was Google Cloud’s brief for its Tech Immersion training program.

Jun

23rd

2026

01:00

We’ve Been Named to Event Marketer’s It List, Again!

For the seventeenth year in a row, Opus Agency has been named to Event Marketer's It List, recognizing the industry's top event agencies. This incredible milestone comes amid an absolute banner year for our team. We are riding a wave of historic momentum, having recently taken home the biggest accolades at the 2026 Ex Awards, including: Grand Ex Award Best B-to-B Event Best Use of AI This continuous drive to push boundaries is exactly what inspired our latest evolution.

Jun

18th

2026

12:16

AWS Summit ASEAN Case Study

This roadshow was end-to-end, by design. From venue and expo management to sponsorships, registration, and content delivery, we built and operated the full experience across all three cities, balancing global consistency with deep local relevance. At the same time, we raised the bar on creative.

Jun

10th

2026

01:00

Dena Lowery and Paula Grayson Named to CEMA’s Power 50

The Power 50 list recognizes industry partners whose leadership, creativity, and impact are shaping the future of corporate events. Honorees were selected from hundreds of professionals across the global events community and represent the innovators, connectors, and advocates driving the industry forward.

Jun

9th

2026

12:06

Dell Technologies President’s Club Case Study

Each year, we welcome 450 executives to a unique, exotic retreat. From five-star resorts to curated land and sea excursions, we design every detail to feel personal, seamless, and high-touch from the moment guests arrive. Days are filled with exploration, and evenings shift into celebrations with themed parties and live entertainment.

Jun

9th

2026

01:00

Stop Making Expensive YouTube Videos at Your Events

On a recent episode of Event Everything, EVP of Strategy & Solutions Brent Turner explores why participation is the answer. He challenges listeners to filter every session through two questions: Why live? Why together? “We’re moving to a world where if anything can be summarized, it will,” he says.

May

26th

2026

01:00

Emerging Tech, B2B Tag

Google Cloud and Salesforce A/NZ Win Big at the 2026 Ex Awards

At this year’s Ex Awards gala, Opus Agency clients took home three major wins, including the Grand Ex, the most prestigious award of the night. Now in its 24th year, the Ex Awards recognize the most strategic, creative, and business-driving brand experiences of the year.

Examples of Opus Agency's suppliers include NEP Group and MASV.

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