Opus Agency, a privately owned company founded in 1993 and headquartered in the US, provides advertising services. Employing approximately 420 people, the agency focuses on brand events and marketing, designing and producing events and marketing programs for major international brands. Their services encompass event strategy, experiential marketing, creative and design services, production and logistics management, technological solutions, and data analysis for performance measurement.
Opus Agency noted the global business environment is changing due to new trade tariffs, retaliatory measures, and travel policies, impacting events, tourism, and corporate strategy. The agency also published its fourth quarterly Destination Edit, highlighting desirable meeting destinations worldwide. Opus Agency discussed the importance of a "red thread" concept in event marketing—a unifying narrative or theme for global events. The agency also addressed the challenges of delivering personalized event experiences, despite recognizing their value. Finally, Opus Agency offered advice on meaningful corporate gifting for year-end gatherings and future planning.
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