Vericast

Vericast

https://vericast.com/
https://www.linkedin.com/company/vericastmarketing/

Vericast, a privately owned company based in the US, was founded in 2020 and employs approximately 5020 individuals. Functioning as a marketing technology firm, the company specializes in providing data-driven solutions with a focus on financial institutions, including banks and credit unions. Its offerings support customer acquisition and retention through integrated print and digital marketing strategies. Specific services encompass comprehensive direct mail campaigns, end-to-end management of card and check programs, and digital marketing solutions leveraging consumer insights for targeted online advertising. Vericast also delivers strategic support for customer change management during disruptive periods and offers resources such as data analysis and industry insights to assist clients in optimizing marketing performance.

Revenue

Founded

2020

Headcount

962

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

Vericast recently emphasized that achieving sustainable deposit growth requires a precise approach, distinguishing it from attracting rate-sensitive deposits through higher rates, which can escalate costs and result in fund migration when competitors offer superior deals. On July 7, 2026, the company advocated for financial institutions to transition from disconnected, campaign-based marketing to developing an "always-on growth engine" to consistently attract new account holders, grow deposits, and optimize marketing ROI. Earlier in July, Vericast provided insights into marketing budget optimization for Chief Marketing Officers at financial institutions, offering actionable tips on legitimizing spend, justifying initiatives, calculating critical metrics, and presenting key performance indicators to demonstrate marketing return on investment. Previously, on June 24, 2026, Vericast highlighted its over 150-year legacy of serving financial institutions, attributing its endurance to a sustained commitment to adaptability and relevance, building on its Harland Clarke heritage. In June 2026, F&M Bank implemented Vericast’s Census Tract Marketing solution to improve its Community Reinvestment Act (CRA) performance, utilizing more precise data and clearer visibility into underserved neighborhoods to make community outreach more intentional and impactful.

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Vericast offers products in the ad tech and services industry. Vericast's product portfolio comprises of advertising, marketing, media agencies.

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Jul

17th

2026

05:48

Checking Growth Isn't a Volume Problem. It's a Precision Problem.

There are multiple ways to grow deposits, but some approaches may be more sustainable than others. One approach is to pay more for them. Running a special rate, attracting rate-sensitive deposits, increasing the pressure on your cost of funds, and then potentially some of those funds move when a competitor posts a more attractive offer.

Jul

7th

2026

11:45

Webinar: Stop Running Campaigns. Build a Growth Engine.

Most financial institutions are still relying on disconnected, campaign-based marketing to drive growth. But in today’s competitive environment, one-off campaigns aren’t enough to consistently attract new account holders, grow deposits, or maximize marketing ROI. Leading banks and credit unions are shifting to a more effective approach: building an always-on growth engine.

Jul

1st

2026

05:33

The Financial Brand Forum 2025 Vericast Events

In this session, you’ll get a sneak peek into how CMOs at other financial institutions are planning and optimizing their marketing budgets and learn actionable tips on how to make the most of your budget — from legitimizing spend and justifying initiatives, to calculating critical metrics and presenting KPIs to your executive team to prove marketing ROI.

Jun

24th

2026

14:42

Big Data/Analytics, B2B Tag

We Know Relevance. We’ve Been Earning It for Over 150 Years.

Serving financial institutions for more than 150 years does not happen by chance. It requires focus, adaptability, and a sustained commitment to staying useful as markets, expectations, and technologies evolve. Vericast carries forward a legacy of serving banks and credit unions, shaped by our robust Harland Clarke heritage.

Jun

18th

2026

12:29

F&M Bank Uses Census Tract Marketing to Strengthen CRA Performance

F&M Bank is taking a smarter approach to community outreach by tapping into Vericast’s Census Tract Marketing solution. With more precise data and clearer visibility into underserved neighborhoods, the bank can connect with the right households at the right time—making every CRA effort more intentional and more impactful.

Jun

15th

2026

06:29

Common Check Misconceptions Explained

It is a common perception that paper checks are becoming obsolete. With the widespread adoption of digital wallets, mobile applications and immediate payment cards, traditional paper checks might appear outdated at first glance. Yet recent data and consumer trends tell a different story: paper checks continue to play a meaningful role in today’s payment ecosystem.

Jun

10th

2026

12:18

Accelerating Digital Banking Conversions - Call Centers

Looking for Personal or Business Checks? Our check products can be found here

Jun

8th

2026

09:16

Emerging Tech, B2B Tag

What to Look For In An Instant Card Issuance Solution

Losing a debit or credit card is stressful enough without having to wait days for a replacement. That’s where Instant Card Issuance comes in. Instead of enduring delays, customers can walk out of their branch with a new card in minutes.

Jun

5th

2026

19:30

Events, B2B Tag

Stop Running Campaigns, Build a Growth Engine

In this webinar, Alyssa Armor, Principal of Bank and Credit Union Marketing at Vericast will explore how banks and credit unions can move beyond traditional campaigns and build an always-on growth engine that engages consumers earlier, converts demand more efficiently, and drives measurable results.

The Financial Brand

May

26th

2026

09:15

5 Ways Instant Issuance Unlocks Revenue Potential

Today’s consumers expect instant access to the products and services they need and want, and banking is no exception. Instant card issuance — a service that allows customers to leave the branch with a fully activated debit or credit card — has quickly become a must-have offering for financial institutions.

May

15th

2026

14:42

Beyond Bonuses: How to Win New Checking Accounts Without Overpaying on Incentives

Competing dollar-for-dollar on checking account bonuses isn’t sustainable. Learn smarter, proven ways to drive checking growth without racing to the bottom on cash incentives. Cash bonuses used to be a differentiator. Today, they’re table stakes—and increasingly expensive.

May

1st

2026

14:18

Cash Bonuses Bring Customers: Personalization Builds Their Loyalty

Financial institutions have long leaned on cash incentives to drive new account openings and deposit growth, and for good reason. The promise of a cash bonus is an effective way to get consumers to start a conversation with an FI or consider switching.

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