News Summary:
Qonsent, a data privacy enablement platform, announced several developments. In September 2021, it launched as the first data privacy platform built for consumers, enabling brands to build trusted relationships through new data permissioning tools. It also formed partnerships with Ketch, a platform for programmatic privacy governance and security, and TransUnion, a consumer information and insights company. In October 2021, Qonsent partnered with Driver Studios, a provider of kids and family entertainment, to develop innovative approaches to building trust with advertisers and consumers in the privacy-conscious advertising landscape. In November 2021, co-founders Adam Helfgott and Jesse Redniss announced the formation of Precise.ai, merging Qonsent with blockchain-based data infrastructure technology. Precise.ai aims to use artificial intelligence to manage consumer data collection, verification, utilization, and monetization. Additionally, Qonsent announced a strategic partnership with Audience Acuity, a consumer identity resolution firm, to integrate advanced identity resolution and data provenance solutions for brands managing consumer data.
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