Tealium, founded in 2011 and headquartered in the US, is a software development company employing approximately 720 people. Its primary offering is customer data orchestration software designed to help businesses manage and utilize customer data for improved online search, marketing, and audience segmentation.
Tealium announced on April 8, 2025, a new integration capability via the Model Context Protocol (MCP) to its Moments API. This allows users to access real-time consented data for AI and autonomous agents. A challenge for many companies, especially in consumer packaged goods, healthcare, and finance, is limited access to customer data. For example, companies selling through brick-and-mortar retailers often lack access to data points like email addresses and phone numbers readily available to online retailers.
Tealium's customers primarily consist of telecoms and marketing Services companies. Examples of Tealium's customers include Stitch and Vodafone Business. Examples of Tealium's suppliers include Criteo and Snowflake.
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