Tealium, a privately owned company headquartered in the US, was founded in 2011 and employs approximately 720 individuals. The company specializes in software development, providing customer data orchestration tools designed to address challenges in online search, marketing, and segment targeting.
Pennymac applied DevOps principles to its Tealium implementation on July 29, 2026, replacing manual processes with automated governance to improve reliability, accelerate deployments, and ensure traceability in managing customer data. Also on July 29, Volaris created a single customer view and activated real-time data with Tealium, replacing siloed communications with personalized experiences for travelers, resulting in a 20% lift in incremental sales and preparing for AI-powered engagement. Earlier the same day, Western Governors University (WGU) built a unified data foundation with Tealium to suppress incorrect audiences and personalize for target ones, increasing identity match rates from 40% to 70% and generating 4% more leads. This followed WGU's earlier action on July 29 to replace 17 monthly Excel reports and siloed engagement models with a governed Databricks lakehouse and real-time Tealium data streams, building unified Student 360 profiles that contributed to a 22% increase in application rates, a 15% reduction in drop rates, and 5% savings in paid media. Previously, Talbots moved its analytics team from manual reporting to strategic AI-ready work on July 29 by addressing fragmented data across its multi-brand portfolio through its data infrastructure.
Tealium's customers primarily consist of telecoms and marketing Services companies. Examples of Tealium's customers include Vodafone Business and Stitch. Examples of Tealium's suppliers include Criteo and Snowflake.
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