Optimove, a privately owned company founded in 2012 and headquartered in the US, develops and provides software for CRM marketing. Employing approximately 430 people, the company's primary offering is a platform designed to support customer relationship management marketing activities.
Optimove published several articles in 2025 addressing marketers' challenges and opportunities. An article on April 15th discussed tax issues marketers face when implementing AI in real-time marketing. Another article explained the difference between email delivery and deliverability, emphasizing the latter's impact on performance. A further article explored how AI agents are empowering marketers to work more efficiently. Additionally, an article detailed how OptiPromo drives customer loyalty through data-driven rewards, contrasting this with traditional promotion methods. Finally, an article outlined seven CRM capabilities crucial for achieving personalization at scale.
Optimove offers products in the telecoms tech and ad tech industries. Optimove's product portfolio comprises of marketer and agency technology and enterprise and telecoms software.
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