News Summary:
On March 9, 2026, Optimove published insights outlining five strategic priorities for iGaming operators, addressing rising customer acquisition costs, shifting regulatory environments, and increased player expectations for personalized experiences. The company recommended that operators adopt a strategic, data-driven approach to player engagement in 2026, evolving beyond traditional CRM tactics. This follows an announcement on March 5, 2026, detailing Optimove Connect 2026, "The Home of Positionless Marketing," which is scheduled for March 11–12 at Convene 133 Houndsditch in London. The event plans to convene marketing leaders to discuss simplifying execution, activating AI, and achieving measurable results. Earlier, on March 3, 2026, Optimove referenced a McKinsey perspective on "Positionless Marketing," which suggests that technological advancements, heightened competitiveness, and market complexities necessitate corporate restructuring to enhance the connection between strategy, execution, and value creation. Previously, on March 2, 2026, Optimove released guidance on key questions for selecting a CRM platform, highlighting its importance in unifying customer data, enabling personalized engagement at scale, and impacting retention and revenue.
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