Optimove

Optimove

https://www.optimove.com
https://www.linkedin.com/company/optimove/

Optimove, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 430 individuals. The company specializes in software development, functioning as a CRM marketing platform.

Revenue

Founded

2012

Headcount

568

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

An Optimove report issued on September 6, 2026, revealed that 84% of NFL bettors placed live, in-play wagers during the season, even though pre-game betting remained their preferred format. This report, first detailed on September 3, specified that 41% of bettors preferred pre-game wagering, followed by 34% who preferred live betting, while 84% participated in live bets during the 2025/26 season. Earlier on September 3, Optimove achieved Elite Partner status with Snowflake, an AI Data Cloud company. This is the highest partner distinction awarded by Snowflake, recognizing Optimove's enterprise-grade data capabilities, technical excellence, and proven customer success, placing the company among a select group of global partners.

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Optimove offers products in the enterprise tech and ad tech and services industries. Optimove's product portfolio comprises of enterprise and telecoms software and marketer and agency technology.

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Sep

15th

2026

06:30

August 2026 iGaming Pulse: US Core Engagement Deepens

What is the iGaming Pulse Report? Optimove Insights' iGaming Pulse provides a 12-month benchmark of player behavior across the US and global iGaming markets. This analysis compares key online gaming indicators based on a monthly average of 3.2 million active players in the US and 21 million globally.

Sep

11th

2026

06:30

Emerging Tech, B2B Tag, New Offerings

The Next Retail Battle Isn't for Shoppers. It's for the AI That Shops for Them

1. The Race to Own AI Shopping Armando Roggio, Practical Ecommerce, 9/6/2026 Practical Ecommerce frames a split that's forming faster than most retail strategies can adapt to. In one model, an external platform like ChatGPT or Gemini finds products across multiple sellers and completes the purchase, with the merchant reduced to a fulfillment partner behind the scenes.

Sep

9th

2026

06:30

Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, New Offerings

How to Build an Executive CRM Dashboard using the Optimove MCP

Executive CRM reporting often asks for the same answers every week: Is CRM driving incremental value? Where are customers dropping out of the acquisition funnel? How is the active customer base changing? Which important audiences are growing or shrinking? The challenge is rarely that the data does not exist.

Sep

6th

2026

06:08

Over 80% of NFL bettors place live bets during season: Report

Live betting has become a core part of the NFL wagering experience, with 84 per cent of bettors placing in-play wagers during the season despite pre-game betting remaining their preferred format, according to a new Optimove report.

Sep

3rd

2026

20:52

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Optimove Earns Snowflake Elite Partner Status

Designation acknowledges enterprise-grade data capabilities, technical excellence, and proven customer success Optimove, the creator of Positionless Marketing, today announced it has achieved Elite Partner status with Snowflake, the AI Data Cloud company, the highest partner distinction awarded by the company. This milestone places Optimove among a select and distinguished group of trusted global partners.

Sep

3rd

2026

10:29

Marketing and Promotional Activities

84% of NFL Bettors Typically Make Live Bets During the Season, New Optimove Insights Report Finds

New York, Sept. 03, 2026 (GLOBE NEWSWIRE) -- Pre-game wagering is the first preference of NFL bettors heading into the 2026/27 season, named by 41%, followed by live betting during a game at 34%. Preference and participation are separate measures, however: eighty-four percent (84%) of bettors say they made live bets at some point during the last season (2025/26), according to a new report from Optimove Insights.

Sep

3rd

2026

06:30

B2B Tag, Marketing and Promotional Activities, Events and Conferences

Champions League 2026 Is Right around the Corner: 4 Things Operators Can’t Miss

The 2026/27 Champions League league phase begins September 8 and runs through January 27, before the competition moves into the knockout stages and concludes with the Final in Madrid on June 5, 2027. The league phase alone contains 144 matches across 16 matchdays , giving operators months of repeated interactions before the competition reaches the stages traditionally associated with its biggest betting moments.

Sep

2nd

2026

10:38

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Optimove Achieves Snowflake Elite Partner Status

New York, Sept. 02, 2026 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing, today announced it has achieved Elite Partner status with Snowflake, the AI Data Cloud company, the highest partner distinction awarded by the company. This milestone places Optimove among a select and distinguished group of trusted global partners.

Washington City Paper

Sep

2nd

2026

10:36

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Optimove Achieves Snowflake Elite Partner Status

Optimove, the creator of Positionless Marketing , today announced it has achieved Elite Partner status with Snowflake , the AI Data Cloud company, the highest partner distinction awarded by the company. This milestone places Optimove among a select and distinguished group of trusted global partners.■

Sep

2nd

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships

Optimove And Snowflake Achieve Elite Partner Status

Optimove announced it has achieved Elite Partner status with Snowflake, the AI Data Cloud company, the highest partner distinction awarded by the company. This milestone places Optimove among a select and distinguished group of trusted global partners.

Sep

2nd

2026

00:15

Lucky7 Case Study

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Sep

1st

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Product Updates

Build a Full Campaign in Claude with the Optimove MCP

What Is the Optimove MCP? The Optimove MCP is a connection between Optimove and external AI tools including Claude, ChatGPT, Microsoft Copilot, Claude Code, Codex, GitHub Copilot, Amazon Kiro, VS Code, and Cursor. It allows marketers to access Optimove customer data from inside the AI tool itself.

Optimove has suppliers like Criteo.

Example Suppliers

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Analyst insight reports

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What buyers really want - revealed

Keeping up appearances

Charting the rise of short-form sports content

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