Optimove, a privately owned company founded in 2012 and headquartered in the US, develops and provides software for CRM marketing. Employing approximately 430 people, the company's primary offering is a platform designed to support customer relationship management marketing activities.
Optimove announced a repositioning as The Positionless Marketing Company on an unspecified date, introducing a platform described as a disruptive innovation enabling marketers to work without fixed roles. Separately, BetHog, a cryptocurrency casino and sportsbook, used Optimove Ignite+ to launch its marketing and scale personalized player journeys starting on an unspecified date. A blog post details BetHog's experience with Optimove, highlighting its speed-to-market capabilities. Another article discusses the impact of artificial intelligence on marketing, noting that 95% of marketers report AI has altered their roles. Finally, a weekly series, "From Betting Slips to Data Shares: How Innovation Builds Lasting Bonds," focuses on how technology and trust are changing engagement.
Optimove offers products in the ad tech and telecoms tech industries. Optimove's product portfolio comprises of enterprise and telecoms software and marketer and agency technology.
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