Optimove

Optimove

https://www.optimove.com
https://www.linkedin.com/company/optimove/

Optimove, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 430 individuals. The company specializes in software development, functioning as a CRM marketing platform.

Revenue

Founded

2012

Headcount

568

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

On July 28, 2026, Optimove partnered with Odditt, a content engine for sports betting, to power personalized betting content. The collaboration enables operators using Optimove's bettor engagement solutions for iGaming and sportsbooks to integrate Odditt's contextualized bets and parlays directly into player messages, facilitating curated wagers based on individual bettor interests.

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Optimove offers products in the ad tech and services and enterprise tech industries. Optimove's product portfolio comprises of marketer and agency technology and enterprise and telecoms software.

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Jul

30th

2026

06:30

Operational Performance, Marketing and Promotional Activities

Standardize, Automate, Optimize

Why AI in Marketing Needs an Operating Model AI has changed what marketing teams can do. It can surface insights, generate content, build audiences, optimize offers, personalize messages, and help teams move faster across the customer journey.

Jul

29th

2026

00:27

How Scientific Games Improved Lottery Paid Media

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Jul

29th

2026

00:27

Emerging Tech, Marketing and Promotional Activities

How MyHeritage Increased User Engagement by Up to 46%

The Power of Simplicity Often, marketing campaigns and programs are complex. Multi-touch campaigns. Dynamic content blocks. Branching journeys. The assumption is that more inputs/outputs produce better outcomes. Instead, MyHeritage’s VP of Engagement and Monetization, Asaf Younger, took a laser focus.

Jul

28th

2026

21:04

Partnerships and Alliances, Emerging Tech, New Offerings, Partnerships, New Offerings

Odditt Says Optimove Partnership Will Help Grow Sports Betting

Coming soon to a sports betting app near you: curated wagers based on an individual bettor’s interests. On Tuesday, Odditt, an emerging company that bills itself as a “content engine for sports betting,” announced it has established a partnership with Optimove, which provides bettor engagement solutions for iGaming operators and sportsbooks.

Gambling Insider

Jul

28th

2026

06:30

Artificial Intelligence, Marketing and Promotional Activities

Optimove Native AI

Order a free copy of the Positionless Marketing book Claim your copy en englishportuguêsespañol Get a Demo Optimove AI AI that meets you wherever you work Explore More Platform Orchestrate Build and optimize multichannel journeys

Jul

28th

2026

06:30

Emerging Tech, Partnerships and Alliances, Partnerships, Marketing and Promotional Activities

Odditt Partners with Optimove to Power Personalized Betting Content

Operators using Optimove can soon include Odditt's contextualized bets and parlays directly in player messages LAS VEGAS , July 28, 2026 /PRNewswire/ -- Odditt , the content engine for sports betting , has partnered with Optimove , the #1 Player Engagement Solution used by the world's leading iGaming operators and sportsbooks, to power personalized betting content.

Jul

23rd

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Predictive Personalization Explained

At Optimove Connect 2026, Rhylan Johnson and Elana Yentis of Optimove walked through the personalization ladder, the sequence a program climbs from guesswork to genuinely personalized experience. The third rung, predictive personalization, is where machine learning earns its place.

Jul

23rd

2026

06:30

Partnerships and Alliances, B2B Tag, Product Updates, Partnerships

Comm100 deepens iGaming focus with Optimove and RTG integrations

Comm100, a global provider of digital omnichannel player engagement software for iGaming operators and platform providers around the world, has announced an expanding focus on the iGaming sector with new integrations for the Optimove customer data platform and RealTime Gaming.

iGaming Business

Jul

22nd

2026

06:30

B2B Tag, Marketing and Promotional Activities, Events and Conferences

The Maturity Problem in Personalization

At Optimove Connect 2026, Rhylan Johnson, Product Lead of Optimove Personalize made a case that runs against most marketing instinct: the trouble with personalization is rarely the data or the tools. It is maturity. And the programs that try to skip ahead usually end up confidently wrong about more customers, not fewer.

Jul

21st

2026

21:53

DAZN Delivers 100,000+ Personalized Campaigns

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Jul

21st

2026

21:53

Emerging Tech, B2B Tag

How Sisal Built a Player-Centric CRM Operation

The Problem: A Regulated, Multi-Vertical Market Built for Silos Sisal is one of Italy's largest gaming and payment services groups and part of Flutter International. Founded in 1946, it was the first Italian company licensed to operate in the gaming sector, and it now serves more than 14 million customers.

Jul

21st

2026

21:33

B2B Tag, Marketing and Promotional Activities

Stoiximan: Case Study

What Marketing Challenge Did Stoiximan Face? Stoiximan had built something impressive. More than 70% of their campaigns running through automated lifecycle journeys. A sophisticated tech stack. A deep integration with their bonus platform. Years of CRM expertise embedded in the team.

Optimove has suppliers like Criteo.

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