BlueConic, a privately owned company headquartered in the US, was founded in 2010 and has approximately 180 employees. The company focuses on software development, specializing in first-party data solutions within the digital advertising ecosystem.
On March 24, 2026, BlueConic joined the Databricks Marketplace, aiming to address the challenge enterprises face in deploying intelligence from data lakehouses and trained models into marketing decisions. This initiative targets the difficulty of moving predictions from a data warehouse into an actionable marketing decision before the opportunity passes, a problem identified as more complex than the initial task of building the intelligence itself.
BlueConic's customers primarily consist of telecoms and broadcast television and radio companies. Examples of BlueConic's customers include Graham Media Group, VodafoneZiggo and Telia Company. BlueConic has suppliers like Criteo.
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