BlueConic, a privately owned company headquartered in the United States, was founded in 2010 and employs approximately 180 individuals. Its main product focuses on marketer and agency technology. The company operates as a global ad tech firm, providing first-party data solutions within the digital advertising ecosystem.
On July 31, 2026, BlueConic launched a set of AI agent capabilities, which it describes as providing marketers with a "growth analyst" to monitor campaigns, suggest fixes, and demonstrate revenue impact, offering insights beyond traditional dashboards. Previously, on July 17, 2026, BlueConic assumed and restructured private credit term loans issued by Blueshift following its acquisition of the company. As part of this arrangement, lender Runway Growth Finance restructured its $31.9 million senior term loan to Blueshift into a new $18.5 million second-lien term loan to BlueConic.
BlueConic's customers primarily consist of telecoms and broadcast television and radio companies. Examples of BlueConic's customers include Telia Company, Graham Media Group and VodafoneZiggo. BlueConic has suppliers like Criteo.
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