BlueConic, a privately owned company headquartered in the US, was founded in 2010 and has approximately 180 employees. The company focuses on software development, specializing in first-party data solutions within the digital advertising ecosystem.
BlueConic acquired Blueshift, an AI-powered cross-channel marketing platform, on June 20, 2026; financial terms were not disclosed. This acquisition aims to combine real-time customer data, AI decisioning, and cross-channel engagement into a unified customer experience platform. The company stated the combined platform captures first-party customer behavior, decides the next best action in real time, and executes across owned channels within a single system, strengthening its ability to deliver real-time personalization. It positions the platform as an agentic marketing solution designed to give AI agents the real-time behavioral context needed to decide and act. This development follows BlueConic's long-standing strategy, having focused for over a decade on a platform where every customer interaction updates a single live profile to drive every channel. Rebranded as a "Customer Growth Engine," the platform integrates a real-time Customer Data Platform (CDP), interactive experiences from its previous Jebbit acquisition, and an AI layer that processes customer behavior without delays.
BlueConic's customers primarily consist of telecoms and broadcast television and radio companies. Examples of BlueConic's customers include Graham Media Group, VodafoneZiggo and Telia Company. BlueConic has suppliers like Criteo.
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