BlueConic, a privately owned US-based company founded in 2010, provides technology for marketers and agencies. Specializing in first-party data solutions for the digital advertising ecosystem, the company employs approximately 180 people and reported revenues of around $25 million in 2023.
A 90-day checklist for Black Friday and Cyber Monday (BFCM) success was released to help maintain momentum throughout Q4. Key takeaways highlighted that blanket discounts reduce profit margins, while techniques like suppression and segmentation offer alternative strategies. The impact of AI on purchasing decisions was emphasized, noting that sales can be lost in seconds due to AI-driven comparisons and instant offers. Brands adapting to AI shopping agents, faster data, improved product information, and consistent messaging will gain a competitive edge. Finally, a webinar explored how effective product discovery improves average order value, conversions, and customer retention, addressing the issue of shoppers leaving websites due to slow product searches.
BlueConic's customers primarily consist of telecoms, broadcast television and radio and telecoms services companies. Examples of BlueConic's customers include Graham Media Group, VodafoneZiggo and Telia Company. BlueConic has suppliers like Criteo.
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