mParticle, a privately owned US-based company founded in 2013, provides a data harmonization platform for marketers and agencies. Employing approximately 190 people, the company's technology uses pre-built software development kits (SDKs) and application programming interfaces (APIs) to integrate data logging from various applications, both media and non-media related. In 2024, mParticle's revenue was less than $50 million.
mParticle's product team hosted a session on Warehouse Sync integration, covering setup, best practices, and future roadmap plans. This integration enables traditional reverse-ETL flows and provides a complete data infrastructure for business growth. Separately, the increasing influence of privacy regulations, the shift towards digital performance media, and advancements in machine learning and generative AI are projected to increase data technology spending from $27.0 billion in 2024 to $33.8 billion by 2027. A focus on data infrastructure that empowers data-consuming teams, fuels business outcomes, and optimizes costs is highlighted as central to data strategy. Finally, mParticle's team collaborated with Tatcha's Director of Product Management and Senior Email and Retention Manager to personalize marketing efforts, reflecting the brand's focus on customer connection.
mParticle's customers primarily consist of internet Publishing, retail and restaurants companies. Examples of mParticle's customers include Sweaty Betty, Inspire Brands and Treatwell. mParticle has commercial and technical partners like Kore.ai and Paytronix. mParticle has suppliers like Criteo.
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