mParticle is a privately owned company headquartered in the US. Founded in 2013, the company employs approximately 150 individuals and reported $32.0M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in marketer and agency technology, operating as a data harmonisation platform that utilizes pre-built SDKs and APIs to integrate logging data from a range of media and non-media applications.
On March 3, 2026, a review of customer data platforms highlighted mParticle's capabilities in unifying real-time customer data across various touchpoints, including CRM, ad platforms, email, web analytics, and mobile apps. The assessment also noted potential challenges with mParticle's offering, citing its pricing structure, technical requirements, and mobile-first focus as possibly less suitable for B2B marketing operations or teams lacking dedicated engineering support. Earlier, on February 6, 2026, mParticle announced the appointment of co-founder Jason Lynn as its new Chief Product Officer, celebrating the move with a fireside chat and AMA session moderated by CEO Michael Katz. On the same day, mParticle conducted a workshop, sharing best practices and insights into how brands utilize its platform to enhance campaign velocity and efficiency, with a specific focus on suppression use cases.
mParticle's customers primarily consist of broadcast television and radio, internet Publishing and restaurants companies. Examples of mParticle's customers include Treatwell, Grupo Televisa and Inspire Brands. mParticle has commercial and technical partners like Paytronix and Kore.ai. mParticle has suppliers like Criteo.
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