mParticle, a privately owned company headquartered in the United States, was founded in 2013, operates with approximately 150 employees, and reported $32.0M in revenue as of 2024. The company provides marketer and agency technology, specializing as a data harmonisation platform that utilizes pre-built SDKs and APIs to integrate logging data from a range of media and non-media applications.
On July 10, 2026, discussions comparing customer data platforms frequently focused on mParticle and Tealium, particularly evaluating the need for built-in predictive AI for automatic customer scoring and segmentation versus the preference for feeding proprietary data. This followed a July 7, 2026, analysis that positioned mParticle against Amperity as customer data platforms designed for consumer brands. Both mParticle and Amperity unify fragmented customer profiles, activate audiences across channels, and apply AI to marketing workflows, with the choice between them often depending on data location, required action speed, and the complexity of customer records.
mParticle's customers primarily consist of restaurants, telecoms and media and TV services companies. Examples of mParticle's customers include Inspire Brands, Chicken Soup for the Soul Entertainment and Grupo Televisa. mParticle has commercial and technical partners like Kore.ai and Paytronix. mParticle has suppliers like Criteo.
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