mParticle is a Privately Owned company headquartered in the US. Founded in 2013, it employs approximately 150 individuals. The company reported $32.0M in revenue as of 2024. Functioning as a tier 2 media tech buyer, the company specializes in providing marketer and agency technology, specifically a data harmonisation platform that utilizes pre-built SDKs and APIs to integrate logging data from a range of media and non-media applications.
On April 9, 2026, mParticle, co-founded by Michael Katz in early 2013 to create a multi-screen data solution, reported achieving $36 million in annual recurring revenue (ARR) and has become a critical infrastructure provider for large brands. Previously, on April 7, mParticle integrated with Alhena AI to facilitate the activation of customer data platform (CDP) data within live chat. This collaboration aims to leverage unified customer data, typically used for batch processes like email segments or ad audiences, for real-time interactions.
mParticle's customers primarily consist of software Development, telecoms and restaurants companies. Examples of mParticle's customers include Treatwell, Inspire Brands and Grupo Televisa. mParticle has commercial and technical partners like Kore.ai and Paytronix. mParticle has suppliers like Criteo.
Subscribe for full access to mParticle's products in full detail 
