mParticle, a privately owned company headquartered in the United States, was founded in 2013, operates with approximately 150 employees, and reported $32.0M in revenue as of 2024. The company provides marketer and agency technology, specializing as a data harmonisation platform that utilizes pre-built SDKs and APIs to integrate logging data from a range of media and non-media applications.
On September 1, 2026, Judge Paul A. Engelmayer dismissed a putative class action against mParticle Inc. and its parent Rokt US Corp. under Rule 12(b)(1), ruling that Article III Standing limits survive venue shifts in consumer tracking litigation. Earlier, on August 14, the Los Angeles Superior Court dismissed a wiretapping lawsuit against the New York-based software company, citing jurisdictional issues. The court found the plaintiff could not prove California was mParticle's principal place of business, thus not addressing the merits of allegations that its tracking technology violated California privacy laws. Previously, in early August, Rokt mParticle was named "Customer Identity Platform of the Year" in the 2026 MarTech Breakthrough Awards, recognizing its performance customer data platform for global enterprises and its work connecting fragmented customer signals.
mParticle's customers primarily consist of restaurants, telecoms and media and TV services companies. Examples of mParticle's customers include Grupo Televisa, Inspire Brands and Chicken Soup for the Soul Entertainment. mParticle has commercial and technical partners like Paytronix and Kore.ai. mParticle has suppliers like Criteo.
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