mParticle

mParticle

https://www.mparticle.com/
https://www.linkedin.com/company/mparticle-inc-/

mParticle is a privately held company founded in 2013 and headquartered in the United States. It employs around 280 people and generated approximately $25 million in revenue in 2023. The company provides a data harmonization platform that enables businesses to integrate logging data from various media and non-media applications using pre-built SDKs and APIs. This platform helps organizations streamline their data collection and analysis processes, making it easier to gain insights and make informed decisions.

2023 Revenue

Founded

2013

Headcount

277

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

6

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mParticle offers products in the ad tech industry. mParticle's product portfolio comprises of marketer and agency technology.

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mParticle's revenues were less than $50M in 2023. All the revenue comes from customer data platforms (CDP).

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Dec

17th

2024

18:30

Caretta Research_Monitor Company

mParticle Q4 Product Innovations

Data Controls in Audiences/Journeys: No more test users sneaking into campaigns. With new audience data controls, you decide which data gets included in your audiences—development data, production data, or both. Keep dev users out of downstream tools, like Facebook or Twitter, for cleaner, more accurate activations and sharper campaign results.

Dec

9th

2024

18:30

Caretta Research_Monitor Company

What Is a Conversions API, and Why Marketers Need It Now

Attribution has always been the thorn in digital marketing's side—and today is no different. Growing privacy regulations and the ongoing demise of third-party cookies (despite Google changing its mind about phasing them out) mean that marketing teams face a looming challenge.

Nov

26th

2024

17:00

Awards and Recognitions

The Top Mobile Analytics Software Vendors According to the FeaturedCustomers Fall 2024 Customer Success Report Rankings

SUNRISE, FL, UNITED STATES, November 26, 2024 / / -- Today FeaturedCustomers published the to give prospects better insight on which Mobile Analytics Software would work best for their business according to real customer references. The highest rated vendors according to the Fall 2024 Mobile Analytics Software Customer Success Report are: Market Leaders – Amplitude, AppsFlyer, Heap, Mixpanel, mParticle Analytics, and Upland Localytics were given the highest “Market Leader” award.

Nov

13th

2024

05:00

CDP 1.0: Moving bits

Early adopters of new tools experienced success as more customer touchpoints created new marketing opportunities. The desire to create a “modern marketing stack” to provide the latest in omnichannel CX spread. However, tying all of these tools into a coherent marketing strategy was nearly impossible.

Nov

13th

2024

05:00

CDP 2.0: Why Zero-Waste Is Now

As we head into 2025, the customer data platform (CDP) space is more dynamic—and more confusing—than ever. With more CDPs and more varieties of CDPs on the market, the importance of the space is undeniable. Equally undeniable, however, is the challenge of distinguishing real innovation from commoditized features and clever product marketing.

Nov

13th

2024

05:00

The Hidden Cost of Warehouse-Native

This chart shows moving from audience daily refreshes to hourly refreshes can result in 25x compute cost increases. Moving from daily to five-minute syncs, which are the closest thing offered to real-time refreshes (which is not actually achievable in current warehouse-native architectures), takes costs up at least 50x.

Nov

13th

2024

05:00

CDPs Everywhere

As CDP functionality became well understood, many adjacent platforms began offering CDP functionality, primarily CRM, analytics, customer engagement platforms (CEP) and cloud data warehouses. We will refer to these as “built-in CDPs.” This action has blurred the boundaries around CDPs, even bringing into question the need for "pure play" CDPs.

Nov

13th

2024

05:00

The Rise of the Cloud Data Warehouse

Deliberately piggybacking on CDW adoption, a new class of CDP emerged, originally called "reverse-ETL" (rETL) platforms. The core assumption of these solutions is that the customer’s CDW is the central repository of customer data. Originally, these platforms focused on moving data from a CDW to various endpoints.

Nov

8th

2024

04:48

Artificial Intelligence

Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns

The first step in a successful CTV strategy is capturing data as close to its source as possible. mParticle addresses this complexity with extensive integrations, supporting campaigns for leading media and streaming companies globally. Through native SDKs for all major CTV platforms—including Android TV, AppleTV, Fire TV, Roku, and Xbox—mParticle helps brands establish a robust first-party data foundation. This data can be used to power precise targeting across channels.

Oct

29th

2024

16:13

mParticle Q3 Product Innovations

Bi-Directional Databricks Connection: Execute your Lakehouse strategy with our bi-directional connection. Assemble and activate audiences via Delta sharing, and/or stream events directly to your Databricks account, unlocking richer insights and faster, more informed decision-making along the way.

Aug

10th

2024

17:55

Fireside chat with mParticle's new Chief Product Officer, Jason Lynn

mParticle is thrilled to reintroduce our co-founder, Jason Lynn, as he steps into the role of Chief Product Officer. To mark this exciting new chapter, we invite you to join us for an exclusive fireside chat and AMA with Jason, moderated by our CEO, Michael Katz.

Aug

8th

2024

18:50

Jason Lynn returns to mParticle as Chief Product Officer, leading the company into a new era of innovation

Jason co-founded mParticle in 2013 alongside Michael and Andrew Katz. As the original product architect of mParticle, he set our early product direction, leading to mParticle’s position as the market-leading customer data platform (CDP). After stepping away in 2014, Jason pursued various ventures in AdTech and consulted on product strategy for numerous marketing tech companies. His return to mParticle marks a significant milestone, as his unique blend of technical and commercial insights will inspire our next phase of growth.

mParticle has customers like Treatwell, Inspire Brands and Sweaty Betty. mParticle has commercial and technical partners like Kore.ai and Paytronix.

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