mParticle, a privately owned US-based company founded in 2013, provides a data harmonization platform for marketers and agencies. The platform utilizes pre-built software development kits (SDKs) and application programming interfaces (APIs) to integrate data logging from various applications, both media and non-media related. As of 2023, the company employed approximately 280 people and reported revenues of around $25 million.
On January 16, 2025, Rokt announced a $300 million merger with mParticle. This acquisition combines Rokt's e-commerce expertise with mParticle's real-time customer data platform (CDP) capabilities. The deal, reported earlier in January 2025, marks mParticle's acquisition by Rokt. mParticle, founded in 2013, helps mobile app developers collect, organize, and synchronize data from mobile, web, and apps, and design and run personalization campaigns. Law firms Lowenstein Sandler and Davis Polk & Wardwell represented mParticle and Rokt, respectively, in the transaction. The acquisition is one of several significant ad tech mergers that occurred earlier in the month.
mParticle's customers primarily consist of internet Publishing, restaurants and retail companies. Examples of mParticle's customers include Sweaty Betty, Treatwell and Inspire Brands. mParticle has commercial and technical partners like Kore.ai and Paytronix. mParticle has suppliers like Criteo.
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