Mapp is a privately owned US-based company employing approximately 400 people. Its primary offering is technology for marketers and agencies, focusing on customer analytics and data provision. In 2023, the company reported revenues of less than $50 million.
Mapp's recent work focuses on leveraging advancements in agentic AI systems to realize a long-held vision of providing personalized styling services. The company notes that these AI systems, capable of real-time natural language processing, make this vision achievable. Separately, Mapp observes the importance of data integrity in fashion retail, highlighting how inaccurate product attributes negatively impact personalization and profitability. A different matter entirely, Mapp mentions that they may perform statistical analysis of user engagement and that users can withdraw consent at any time.
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