Mapp is a privately owned company headquartered in the United States with over 400 employees. Founded in 2007, the company specializes in providing customer analytics and data to businesses. Mapp's main product is ad and marketing data, and its services are used by companies to gain insights into their customers' behavior and preferences. The company's latest revenues, reported in 2020, were less than $25 million.
On January 8, 2025, Mapp announced the acquisition of Dressipi, a company specializing in AI and machine learning technologies for the fashion industry. Later, Mapp appointed James Brooke as its new CEO. Brooke has over 25 years of experience in the martech sector and his appointment aims to accelerate growth and enhance AI-driven product development.
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