News Summary:
Mapp hosted an on-demand webinar, "Building with AI: Deliverability Email Pre-Flight Check," on July 27, 2026, which addressed how machine learning is altering email deliverability standards, particularly regarding authentication and engagement signals used by providers such as Gmail, Yahoo, and Microsoft. Earlier in July, Mapp expanded its Central London surveying team, appointing Kay Harvey as director. Harvey brings over 25 years of experience, including a decade at Real Estate Management UK where she oversaw properties such as The Shard. On June 29, 2026, the company commented on the Shoptalk Europe conference, highlighting the absence of solutions for the product data problem despite discussions around projected agentic commerce and AI's influence on consumer recommendations. Previously, on June 4, 2026, Mapp published an analysis arguing that the traditional discovery equation for fashion retail no longer holds true due to shifts in AI search. This followed a May 25, 2026 report from Mapp which found that paid search is straining margins in the $1 trillion fashion retail sector, indicating that the cost of acquiring digital traffic now surpasses the operating margin for online commerce at scale.
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