Zeta Global

http://www.zetaglobal.com
https://www.linkedin.com/company/zetaglobal/

Zeta Global, also known as Zeta Global Holdings Corp., is a publicly owned American cloud-based marketing technology company founded in 2007. Employing approximately 1,580 people, the company's primary offering is its Zeta Marketing Platform (ZMP), a suite of tools used for marketing and agency technology. The ZMP integrates various online and offline channels (email, connected TV, SMS, websites, social media, etc.) and utilizes AI to analyze extensive consumer data, aiming to predict consumer behavior, personalize marketing efforts, and improve brand growth. In 2024, the company reported revenues of approximately $1 billion.

2024 Revenue

Founded

2007

Headcount

1,579

Headquarters

Primary Segment

Marketer and agency technology

Ownership

Publicly Owned

Deployments

News Summary:

On September 17, 2025, Zeta Global announced its Generative Engine Optimization (GEO) solution, a new feature within the Zeta Marketing Platform (ZMP). This solution aims to help brands maintain visibility, accuracy, and competitiveness as consumer behavior shifts from traditional search to AI-generated answers. The GEO solution was announced in multiple press releases on the same day.

Similar Companies

Subscribe for full access to Zeta Global's profile

Zeta Global offers products in the enterprise tech and ad tech industries. Zeta Global's product portfolio comprises of conferencing, ecommerce and customer journey technology and marketer and agency technology.

Subscribe for full access to Zeta Global's products in full detail

Zeta Global's revenues were $1.0B in 2024. Caretta Research has split Zeta Global's revenue into 2 different product categories, the largest of which is customer journey mapping and orchestration, which represents 50% of Zeta Global's revenue.

Subscribe for full access to Zeta Global's revenue in full detail

Dec

12th

2025

14:55

Artificial Intelligence

AI shopping tools to generate $263 billion this holiday season

This holiday season, more people are turning to computer programs that use artificial intelligence to help them pick out presents. Big stores like Walmart and Target are working fast to make sure they show up when customers use these tools.

Bitcoin Ethereum News

Dec

12th

2025

14:45

Artificial Intelligence

AI tools are expected to generate $263 billion in global online holiday sales

Mitrade

Dec

12th

2025

06:30

Artificial Intelligence

AI shopping could drive $263 billion in holiday sales. Walmart and Target are racing to get in

Consumers are turning to AI chatbots like ChatGPT for gift discovery, reviews and price matching, potentially driving billions in sales this holiday season. AI could drive $263 billion in global holiday sales this year, representing 21% of all holiday orders, Salesforce predicts.

MSN Malaysia

Dec

12th

2025

06:30

Artificial Intelligence

AI shopping could drive $263 billion in holiday sales. Walmart and Target are racing to get in

MSN US

Dec

9th

2025

15:20

Management Changes, Emerging Tech, B2B Tag

Cision Appoints Amy Jones as Chief Marketing Officer

Cision, a global leader in media and consumer intelligence, today announced the appointment of Amy Jones as Chief Marketing Officer.■

PR Newswire Asia

Dec

7th

2025

18:30

Artificial Intelligence

Why Testing Matters More Than Ever When Retailers Use AI During the Holiday Rush

The 2025 holiday shopping season is underway, and a defining factor this year is the rising influence of AI in how consumers shop and how retailers operate. According to research by Salesforce, AI and “agentic” commerce are projected to drive $263 billion in holiday-related online sales globally according to Salesforce.

Marketdial

Dec

7th

2025

18:30

Beyond points and discounts: The loyalty shift retailers can’t ignore

With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a profound reshaping. In partnership with Zeta Global, Inside Retail interviewed some of Australia’s leading loyalty, CRM, CX and data leaders to prepare a report titled Loyalty: Rewritten by the People Who Run It.

Inside Retail Australia

Dec

3rd

2025

13:30

Artificial Intelligence, B2B Tag

Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY

Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY During the holiday shopping weekend, Zeta’s AI Agents delivered 87% time savings for enterprises, underscoring leadership in AI-powered marketing Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced record performance for its platform during the holiday shopping weekend—the pivotal shopping period from Thanksgiving through Cyber Monday.

Morningstar

Dec

3rd

2025

09:00

Emerging Tech, B2B Tag

Platform Usage Up 153% as AI Activity Grows 25x YoY

This year’s performance highlighted the operational impact of Zeta’s agentic AI. Enterprises using Zeta’s AI Agents – spanning Audience, Campaign, and QA – realized 87% time savings on repetitive tasks, enabling faster insight-to-activation cycles and higher-quality execution at peak volume.

Wallstreet Online

Dec

3rd

2025

08:01

Artificial Intelligence, B2B Tag

Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY

NEW YORK--(BUSINESS WIRE)--Dec 3, 2025-- Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced record performance for its platform during the holiday shopping weekend—the pivotal shopping period from Thanksgiving through Cyber Monday. Platform usage surged 153% year-over-year (YoY), Zeta’s AI agent activity increased 25x YoY, and uptime remained 100%, as enterprise brands relied on Zeta to power their most critical messages of the year.

Associated Press

Dec

3rd

2025

03:00

B2B Tag

Zeta Global reports 153% platform usage surge during holiday weekend

Zeta Global (NYSE: ZETA ) reported platform usage increased 153% year-over-year during the holiday shopping weekend from Thanksgiving through Cyber Monday. The AI marketing cloud company said its AI agent activity grew 25 times compared to the same period last year, while maintaining 100% uptime.

StreetInsider

Dec

1st

2025

17:15

B2B Tag

From Reach to Revenue: How HIRO Powered CrazyGames’ Next Phase of Growth

The Solution In early 2024, CrazyGames deployed HIRO across both its desktop and mobile web inventory to strengthen monetization across its rapidly growing HTML5 ecosystem. Because the company’s entire ad stack is powered by Google Ad Manager (GAM) and Prebid, HIRO’s native integration made setup seamless.

Zeta Global

Zeta Global's customers primarily consist of telecoms services and motor Vehicle Manufacturing companies. Examples of Zeta Global's customers include Grupa Polsat Plus and Toyota Motor Corporation.