Zeta Global

http://www.zetaglobal.com
https://www.linkedin.com/company/zetaglobal/

Zeta Global, also known as Zeta Global Holdings Corp., is a publicly owned American cloud-based marketing technology company founded in 2007. Employing approximately 1,580 people, the company's primary offering is its Zeta Marketing Platform (ZMP), a suite of tools used for marketing and agency technology. The ZMP integrates various online and offline channels (email, connected TV, SMS, websites, social media, etc.) and utilizes AI to analyze extensive consumer data, aiming to predict consumer behavior, personalize marketing efforts, and improve brand growth. In 2024, the company reported revenues of approximately $1 billion.

2024 Revenue

Founded

2007

Headcount

1,579

Headquarters

Primary Segment

Marketer and agency technology

Ownership

Publicly Owned

Deployments

News Summary:

On September 17, 2025, Zeta Global announced its Generative Engine Optimization (GEO) solution, a new feature within the Zeta Marketing Platform (ZMP). This solution aims to help brands maintain visibility, accuracy, and competitiveness as consumer behavior shifts from traditional search to AI-generated answers. The GEO solution was announced in multiple press releases on the same day.

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Zeta Global offers products in the ad tech and enterprise tech industries. Zeta Global's product portfolio comprises of marketer and agency technology and conferencing, ecommerce and customer journey technology.

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Zeta Global's revenues were $1.0B in 2024. Caretta Research has split Zeta Global's revenue into 2 different product categories, the largest of which is customer journey mapping and orchestration, which represents 50% of Zeta Global's revenue.

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Dec

3rd

2025

13:30

Artificial Intelligence, B2B Tag

Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY

Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY During the holiday shopping weekend, Zeta’s AI Agents delivered 87% time savings for enterprises, underscoring leadership in AI-powered marketing Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced record performance for its platform during the holiday shopping weekend—the pivotal shopping period from Thanksgiving through Cyber Monday.

Morningstar

Dec

3rd

2025

09:00

Emerging Tech, B2B Tag

Platform Usage Up 153% as AI Activity Grows 25x YoY

This year’s performance highlighted the operational impact of Zeta’s agentic AI. Enterprises using Zeta’s AI Agents – spanning Audience, Campaign, and QA – realized 87% time savings on repetitive tasks, enabling faster insight-to-activation cycles and higher-quality execution at peak volume.

Wallstreet Online

Dec

3rd

2025

08:01

Artificial Intelligence, B2B Tag

Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY

NEW YORK--(BUSINESS WIRE)--Dec 3, 2025-- Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced record performance for its platform during the holiday shopping weekend—the pivotal shopping period from Thanksgiving through Cyber Monday. Platform usage surged 153% year-over-year (YoY), Zeta’s AI agent activity increased 25x YoY, and uptime remained 100%, as enterprise brands relied on Zeta to power their most critical messages of the year.

Associated Press

Dec

3rd

2025

03:00

B2B Tag

Zeta Global reports 153% platform usage surge during holiday weekend

Zeta Global (NYSE: ZETA ) reported platform usage increased 153% year-over-year during the holiday shopping weekend from Thanksgiving through Cyber Monday. The AI marketing cloud company said its AI agent activity grew 25 times compared to the same period last year, while maintaining 100% uptime.

StreetInsider

Dec

1st

2025

17:15

B2B Tag

From Reach to Revenue: How HIRO Powered CrazyGames’ Next Phase of Growth

The Solution In early 2024, CrazyGames deployed HIRO across both its desktop and mobile web inventory to strengthen monetization across its rapidly growing HTML5 ecosystem. Because the company’s entire ad stack is powered by Google Ad Manager (GAM) and Prebid, HIRO’s native integration made setup seamless.

Zeta Global

Nov

27th

2025

18:30

Capital Investment, Emerging Tech, B2B Tag

DA Davidson Has Negative Outlook of Zeta Global Q4 Earnings

Get Zeta Global alerts: Zeta Global Holdings Corp. (NYSE:ZETA – Free Report) – Equities researchers at DA Davidson reduced their Q4 2025 earnings per share (EPS) estimates for Zeta Global in a note issued to investors on Tuesday, November 25th.

American Banking News

Nov

26th

2025

18:30

Business Expansion, Emerging Tech

Acquisition Boosts Zeta Loyalty and Engagement Offer

Acquisition Boosts Zeta Loyalty and Engagement Offer In New York, data firm Zeta Global has completed the acquisition of the enterprise software business of Marigold, for a total maximum consideration of $325m. The buy enlarges its global footprint and strengthens the Zeta Marketing Platform, including loyalty, omni-channel engagement and personalization tools.

MrWeb

Nov

25th

2025

19:50

Artificial Intelligence

How Tombras Uses Zeta AI for Agency Innovation

Alexander Potts, EVP of Products and Solutions at Tombras, provides a detailed look into their partnership with Zeta. He explains how Zeta helped solve their key challenge of connecting consumer insights to real-time actions for clients.

Zeta Global

Nov

25th

2025

19:48

Artificial Intelligence

How Hibbett Drives Growth with Zeta Data Cloud AI

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Zeta Global

Nov

25th

2025

19:47

Artificial Intelligence, B2B Tag

How First National Bank Streamlined with Zeta AI

Mark Spotansky, Vice President of Partnership Operations at First National Bank of Omaha (FNBO), shares his experience with Zeta as a strategic technology partner. He discusses how they restructured their operations with Zeta to streamline marketing execution, integrate data with creative assets, and enable real-time personalized cardholder engagement.

Zeta Global

Nov

25th

2025

06:30

B2B Tag

David Steinberg, Co-founder, Chairman, and CEO of Zeta Global Interview with Dan Ives

Zeta Global

Nov

24th

2025

21:10

Artificial Intelligence, B2B Tag

Zeta Global Increases 2025 and 2026 Guidance following the Completion of the Marigold Acquisition

Zeta Global (NYSE: ZETA), the AI marketing cloud, today announced it has increased 2025 and 2026 guidance following the completion of its acquisition of Marigold's enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.

Le Lézard

Zeta Global's customers primarily consist of telecoms services and motor Vehicle Manufacturing companies. Examples of Zeta Global's customers include Toyota Motor Corporation and Grupa Polsat Plus.

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Zeta Global

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News Summary:

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