Amplitude, a Publicly Owned company headquartered in the US, was founded in 2012 and employs approximately 830 individuals. The company reported $343.2M in revenue as of 2025. Functioning as a global ad tech company, Amplitude's main product encompasses marketer and agency technology, specializing in multi-touch attribution solutions.
Amplitude is highlighted as a primary product analytics platform for enterprise digital experiences, utilized by product managers to analyze user funnels and identify drop-offs. On July 28, the company facilitated integration with existing Adobe Analytics tags, a strategy developed by an employee with extensive experience in Adobe Analytics. Previously, on July 27, TradingKey published an analysis of Amplitude Inc.'s revenue breakdown, detailing the company's financial data by product line, business segment, and geographic market to illustrate sources of revenue and profit growth. Earlier, on July 21, Amplitude's Engineering, Product, and Design (EPD) team reported a threefold increase in pull request (PR) output within six months, attributing the efficiency gains to the application of artificial intelligence.
Amplitude offers products in the ad tech and services industry. Amplitude's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Amplitude's revenues were $343.2M in 2025. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 33% of Amplitude's revenue.
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Amplitude's customers primarily consist of media and TV services and content rights companies. Examples of Amplitude's customers include Viaplay Group, Molotov TV and NBCUniversal. Amplitude has partners like Snowflake.
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