Amplitude, a Publicly Owned company headquartered in the US, was founded in 2012 and employs approximately 830 individuals, reporting $343.2M in revenue as of 2025. Functioning as a global ad tech company specializing in marketer and agency technology, the company offers multi-touch attribution solutions.
On March 10, 2026, Amplitude expanded its in-product engagement capabilities by launching the mobile version of its Guides and Surveys feature. This development aims to provide personalized, contextual user experiences, furthering a mission initiated a year prior to move beyond generic pop-ups toward intelligent guidance on the web. Earlier the same day, a case study noted that Amplitude, an AI analytics platform, supports a growing global community of product managers, analysts, and marketers, all of whom rely on the platform to understand user behavior and make data-driven decisions, leading to expanding demands on the platform. Previously, on March 9, 2026, Smartsheet reported that its investment in Amplitude's self-serve data and real-time insights cut decision-making time for its product teams from months to weeks. This enabled Smartsheet to move faster and capitalize on growth opportunities, including AI, which directly impact revenue.
Amplitude offers products in the ad tech and services industry. Amplitude's product portfolio comprises of ad measurement and verification and marketer and agency technology.
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Amplitude's revenues were $343.2M in 2025. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 33% of Amplitude's revenue.
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Amplitude's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Amplitude's customers include NBCUniversal, Molotov TV and Viaplay Group. Amplitude has partners like Snowflake.
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