Amplitude, a publicly owned company headquartered in the US, was founded in 2012 and employs approximately 830 individuals. The company reported $343.2M in revenue as of 2025. Its main product focuses on marketer and agency technology. Functioning as a global ad tech company, it specializes in multi-touch attribution solutions.
Amplitude appointed Gab Menachem as Chief Product Officer on April 24, 2026. This appointment follows the company's launch of its AI Assistant on April 23, an embedded support agent designed for in-product use. The tool aims to provide direct user support within digital products, eliminating the need for separate support channels by utilizing data on user actions inside an application to shape its responses. On the same day, Amplitude engineer Paul Hultgren discussed the AI Assistant as part of the company's "AI Builder series," detailing how Amplitude's engineers leverage data for new product development.
Amplitude offers products in the ad tech and services industry. Amplitude's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Amplitude's revenues were $343.2M in 2025. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is customer data platforms (CDP), which represents 33% of Amplitude's revenue.
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Amplitude's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Amplitude's customers include Molotov TV, NBCUniversal and Viaplay Group. Amplitude has partners like Snowflake.
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