Amplitude, a publicly owned company founded in 2012 and headquartered in the US, provides marketer and agency technology. As of 2024, it employs approximately 830 people and generates less than $500 million in annual revenue. The company focuses on multi-touch attribution solutions within the advertising technology sector.
Amplitude released in-app guides, called tooltips, to help users navigate products. These tooltips provide real-time support within the product, unlike external resources. The tooltips aim to improve user experience and contribute to business growth. There is no further information provided regarding the release date or other details about the tooltips.
Amplitude offers products in the ad tech industry. Amplitude's product portfolio comprises of ad measurement and verification and marketer and agency technology.
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Amplitude's revenues were $299.3M in 2024. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is customer data platforms (CDP), which represents 57% of Amplitude's revenue.
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Amplitude's customers primarily consist of media and TV services companies. Examples of Amplitude's customers include Molotov TV and NBCUniversal. Amplitude has partners like Snowflake.
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