Amplitude, founded in 2012 and headquartered in the US, is a publicly owned ad tech company specializing in multi-touch attribution solutions. The company offers a range of products and services to help businesses measure and optimize their marketing campaigns, including ad analytics, conversion tracking, and customer journey mapping. Amplitude has over 830 employees and generated around $250 million in revenue in 2023.

2023 Revenue

Founded

2012

Headcount

829

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

Publicly Owned

Deployments

3

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Amplitude offers products in the ad tech industry. Amplitude's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Amplitude's revenues were $276.3M in 2023. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is customer data platforms (CDP), which represents 58% of Amplitude's revenue.
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Amplitude's customers primarily consist of broadcast television and radio and streaming services companies. Examples of Amplitude's customers include NBCUniversal and Molotov TV. Amplitude has partners like Snowflake.

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