TransUnion, publicly owned and headquartered in the US, was founded in 1968 and employs approximately 10,520 individuals. The company reported $4.6B in revenue as of 2025, focusing on marketer and agency technology. It operates as a credit rating provider.
On April 24, 2026, TransUnion launched its Digital Business Profile, a solution empowering small business owners to maintain a consistent and accurate presence as AI reshapes digital search results. Earlier the same day, TransUnion's Q1 2026 Consumer Pulse Study indicated that 41% of South Africans cited inflation for everyday goods as their top financial concern. The study also highlighted that more than a third of South African consumers reported they might be unable to fully meet at least one financial obligation as rising living costs continue to squeeze household budgets, leading to spending cutbacks and a shift towards essentials and savings.
TransUnion offers 2 products in the ad tech and services industry. TransUnion's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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TransUnion's revenues were $4.6B in 2025. Caretta Research has split TransUnion's revenue into 4 different product categories, the largest of which is display attribution and verification, which represents 33% of TransUnion's revenue.
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