TransUnion is a publicly-owned American consumer credit reporting agency founded in 1968. Headquartered in the United States, it is one of the "big three" credit bureaus, along with Equifax and Experian. TransUnion provides ad and marketing data, credit reports, and other information to businesses and consumers. As of 2023, it has over 10,520 employees and generates over $1 billion in annual revenue.
TransUnion offers 2 products in the ad tech industry. TransUnion's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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TransUnion's revenues were $3.8B in 2023. Caretta Research has split TransUnion's revenue into 4 different product categories, the largest of which is customer data platforms (CDP), which represents 73% of TransUnion's revenue.
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