Founded in 1969 and headquartered in the US, Acxiom is a privately owned technology and data analytics company employing approximately 4,520 people. The company's primary business is providing marketing and data-driven solutions to various organizations and businesses.
Acxiom announced a partnership with Magnite, establishing Magnite as Acxiom's first programmatic partner for sell-side data activation. This follows a sale of a 34,041-square-foot computer center in Little Rock, Arkansas, for $5.2 million. The property, located at 15900 Arkansas Systems Drive, was sold by Acxiom LLC to Arkansas Tech Systems LLC, an affiliate of Headlands Technologies. Acxiom also produces a podcast, "Real Talk about Marketing," which explores marketing challenges and trends. Traditional measurement tools often fail to adequately assess the value of advertising, according to Acxiom.
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