Acxiom

Acxiom

http://www.acxiom.com
https://www.linkedin.com/company/acxiom/

Acxiom is a privately owned American technology and data analytics company headquartered in the United States. Founded in 1969, the company has a workforce of approximately 4,520 employees. Acxiom specializes in providing marketing and data solutions to businesses and organizations. The company's main product is ad and marketing data, which it collects and analyzes to help its clients make informed decisions about their marketing strategies.

Revenue

Founded

1969

Headcount

4,514

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

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Acxiom offers products in the ad tech industry. Acxiom's product portfolio comprises of marketer and agency technology.

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Dec

11th

2024

18:30

Caretta Research_Monitor Company

Real Talk: How Identity Fuels the Collaborative Future

Kyle: Welcome everyone to real talk about marketing the Acxiom Podcast where we dive into real challenges, emerging trends, and transformative ideas shaping the future of marketing. We’re here to help you navigate marketing’s complexities and turn today’s challenges into tomorrow’s opportunities.

Dec

9th

2024

15:14

Artificial Intelligence, Caretta Research_Monitor Company

How Can Your Brand Take a Human-Centered Approach to Customer Experience?

Rapid progress in artificial intelligence (AI) drives a radical transformation in customer experience (CX). According to our CX trends report for 2025, both brands and their customers are becoming more comfortable with the technology. Take customer service as an example.

Dec

6th

2024

14:44

Caretta Research_Monitor Company

Boost Email Marketing Results with Smart Data and Segmentation Strategies

The world feels busier than ever. The grind of everyday life for millions of Americans balancing work, kids, family, and basic life tasks can feel daunting and overwhelming. It sometimes feels hard to keep your head above water most days, let alone pay attention to the dozens, if not hundreds, of messages we get daily from brands eagerly competing for our consideration.

Dec

3rd

2024

18:34

Real Talk: Shepherding Data for Seamless Experiences

Announcer: Welcome to Real Talk about Real Marketing, an Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends. Marketers face today. Dustin Raney: Hello everyone and welcome back to Real Talk.

Nov

25th

2024

18:30

Artificial Intelligence

How AI-powered experiences can balance technology with the human touch

The efficiency of AI is something to behold, but its real power lies in customer experience, according to Tate Olinghouse, chief client officer at Acxiom. Using new research into key CX trends that sit at the intersection of people and technology, he explains how AI is most effective when it’s delivering human-centered experiences.

Nov

20th

2024

18:30

Artificial Intelligence

Acxiom Unveils Top 5 CX Trends for 2025, Highlighting the Power of Human Engagement in an AI-Driven World

New report shows that while AI is revolutionizing CX, authentic human connection will define customer loyalty in 2025.

Nov

20th

2024

18:30

The Future of In-Vehicle Connectivity: How Verizon is Transforming Customer Experiences in the Auto Industry

Best Practices Nov 21st, 2024 The Future of In-Vehicle Connectivity: How Verizon is Transforming Customer Experiences in the Auto Industry A Conversation with Scott Nash, Senior Director of Automotive and Vehicle Connectivity Scott Nash, senior director of automotive and vehicle connectivity at Verizon, recently shared with me his own dealership experience when taking delivery of his new vehicle.

Nov

13th

2024

18:30

How Volume Automotive Dealers Can Create Ultra-luxury Customer Experiences

Nov 14th, 2024 How Volume Automotive Dealers Can Create Ultra-luxury Customer Experiences A conversation with Marques McCammon, President, Karma Automotive Creating personalized customer experiences is fundamentally about tapping into humans' innate need for love, belonging, esteem, and self-actualization.

Nov

1st

2024

16:19

Swimming in the Invigorating Waters of CDP World 2024

As a kid, I loved going to our big family reunions in southeast Nebraska. I loved being with my aunts, uncles, and cousins, a whole community of Osbornes, who, regardless of where they’d traveled from, were there to eat, catch up, camp out, swim, and soak up the love … together.

Nov

1st

2024

15:45

CX in the Airline Industry: Achieving Growth While Maintaining Low Prices

The airline industry has undergone significant changes in recent years, driven by the rise of low-cost carriers and the proliferation of meta-search engines like Skyscanner and Google Flights. These platforms have empowered customers to find the best deals and have created expectations of low airfares.

Oct

30th

2024

18:33

Artificial Intelligence

Acxiom and RafterOne Announce Full-Spectrum Salesforce Services Practice

Integration delivers full-stack support across the Salesforce ecosystem to maximize business impact, growth, and ROI for future-ready brands CONWAY, Ark., October 30, 2024 – Acxiom, the global leader in customer intelligence and marketing enablement, today announced the integration of RafterOne, a Summit-level Salesforce services provider, into its operations.

Oct

29th

2024

00:31

Aligning CX and Martech Strategies: Key to Delighting Customers in Travel and Hospitality

This article was originally published by The Drum. Travel and hospitality brands have the data they need to deliver personalized customer experiences. But they’re struggling to act on it. Mike Wagner, industry partner, mobility and destinations at Acxiom, and Cormac Hampson, head of solution consulting EMEA at Sitecore, cite new industry research to explore what those brands can do to meet their CX goals.

Acxiom has customers like Florida Panthers. Acxiom has commercial and technical partners like TransUnion and LG Ad Solutions.

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