Acxiom, a privately owned company headquartered in the US, is a subsidiary of Interpublic Group (IPG). Founded in 1969, the company employs approximately 4,520 individuals and primarily offers advertising services. Functioning as a technology and data analytics company, it provides marketing and data solutions to businesses and organizations.
On April 24, 2026, Acxiom expanded its long-standing partnership with Amazon Ads, making over 10,000 Acxiom audiences directly available within Amazon DSP’s Audience Hub. This development was initially announced on April 23, 2026.