Acxiom

Acxiom

http://www.acxiom.com
https://www.linkedin.com/company/acxiom/

Acxiom, a privately owned company headquartered in the US, is a subsidiary of Interpublic Group (IPG). Founded in 1969, the company employs approximately 4,520 individuals and primarily offers advertising services. Functioning as a technology and data analytics company, it provides marketing and data solutions to businesses and organizations.

Revenue

Founded

1969

Headcount

3,913

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

News Summary:

On September 10, 2026, Acxiom announced an integration enabling advertisers to deploy its audience intelligence within HAWK Azerion’s independent omnichannel demand-side platform (DSP), addressing the growing need to combine high-quality audience intelligence with flexible omnichannel media activation.

Similar Companies

Subscribe for full access to Acxiom's profile

Acxiom offers products in the ad tech and services industry. Acxiom's product portfolio comprises of data, targeting and identity.

Subscribe for full access to Acxiom's products in full detail

Subscribe for full access to Acxiom's revenue in full detail

Sep

15th

2026

05:23

M&A Activities, Emerging Tech, B2B Tag, Marketing and Promotional Activities, M&A Activities

Explaining identity graph

An identity graph is a database that records which identifiers belong to the same person or the same home. A postal address held by a retailer, an email address collected at checkout, a loyalty card number, a browser cookie, a phone's advertising ID and a television's device ID are separate strings with nothing in common.

Sep

10th

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships

Acxiom & HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising

Acxiom, the connected data and technology foundation for the world’s leading brands, today (10th September, 2026) announced an integration enabling advertisers to deploy Acxiom's trusted audience intelligence within HAWK, Azerion’s independent omnichannel demand-side platform (DSP). As advertisers increasingly look to combine high-quality audience intelligence with flexible omnichannel media activation, Acxiom is now making its trusted audience data available within HAWK.

Sep

8th

2026

08:41

B2B Tag, Marketing and Promotional Activities

Close the addressability gap with identity resolution.

For a decade, the marketing industry placed a bet: consolidate customer records into unified profiles, and business outcomes would follow. CDPs, data clouds, and identity solutions all promised the same thing—better understanding leads to better activation, greater personalization, and faster revenue growth.

Sep

3rd

2026

06:10

Emerging Tech, B2B Tag, Regulatory Compliance, Regulations and Policies

Explaining data broker

A data broker is a company that collects personal information about people it has no direct relationship with, then sells or licenses that information to others. The missing relationship is the whole definition. A retailer that profiles its own shoppers is not a broker; a firm that buys those profiles, joins them to twenty other files and resells the result is.

Aug

31st

2026

08:12

B2B Tag, Marketing and Promotional Activities

Has your martech ROI plateaued? Here’s what to do

Business leaders say their martech investments are living up to expectations – but many brands are targeting foundational use cases, like generating insights, rather than pursuing more sophisticated ones, like optimizing customer journeys.

Aug

31st

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

The martech paradox: why 92% of brands are satisfied – but still underperforming

Melissa Metheny, VP of strategic partnerships at Acxiom, uncovers a paradox seen in the martech industry: most brands are satisfied with their investments but are leaving enormous value on the table. New research shows what they’re missing – and how to close the gap.

Aug

24th

2026

21:57

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Unify customer identity across revenue streams

The triple mandate of media, tech & telco (MTT) Ask CPG marketers what business they're in and the answer is simple: they sell a product to a customer. Ask a media, technology, or telco CMO the same question, and the honest answer has three parts.

Aug

22nd

2026

00:03

Emerging Tech, B2B Tag

Explaining RampID

RampID is the pseudonymous identifier LiveRamp assigns to an individual, and to the household that individual belongs to, so that separate companies can recognize the same person in their own databases without exchanging names, email addresses or phone numbers.

Aug

13th

2026

14:48

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Haves for the Next Phase of Marketing Identity

Originally posted on The Drum. An overwhelming majority of marketers today recognize the centrality of identity to marketing performance. But Keith Camoosa, chief product and technology innovation officer at Acxiom, argues there remains a critical gap between what identity could enable and what organizations can actually deliver.

Aug

13th

2026

07:30

Emerging Tech, Marketing and Promotional Activities

Introducing the Adobe CX Enterprise Report

Martech investment is booming. Projections from McKinsey show the market is likely to be worth more than $215 billion by 2027, as 80% of organizations look to increase their martech spend in the coming years. This investment is driven by a period of rapid transformation in marketing, with organizations turning to technology to help them move to more agile, cross-functional operating models.

Aug

13th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Three must-haves for marketers to reach the next phase of identity

An overwhelming majority of marketers today recognize the centrality of identity to marketing performance. But Keith Camoosa, chief product and technology innovation officer at Acxiom, argues there remains a critical gap between what identity could enable and what organizations can actually deliver.

Aug

11th

2026

15:37

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

GEO and the Economics of Discovery: Why Paid Media Still Matters

At Acxiom, we’ve recently been considering a straightforward question: Will generative engine optimization (GEO) replace paid media? Sean Muzzy, Acxiom’s president, says the answer hinges on understanding how people actually behave. And that understanding reveals something counterintuitive.

Acxiom has customers like Florida Panthers. Acxiom has commercial and technical partners like LG Ad Solutions and TransUnion.

Example Customers

Subscribe for full access to Acxiom's profile

Example Partners

Subscribe for full access to Acxiom's profile

Analyst insight reports

Punching up: local pay TV vs global OTT

What's hot and what's not - forecasts for 2024 and beyond

What Paris 2024 means for live sports in 2025

Post-NAB review 2026: key trends

Subscribe to access all analyst insight reports