Acxiom

Acxiom

http://www.acxiom.com
https://www.linkedin.com/company/acxiom/

Acxiom, a privately owned company headquartered in the US, is a subsidiary of Interpublic Group (IPG). Founded in 1969, the company employs approximately 4,520 individuals and primarily offers advertising services. Functioning as a technology and data analytics company, it provides marketing and data solutions to businesses and organizations.

Revenue

Founded

1969

Headcount

4,514

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

News Summary:

On February 19, 2026, Acxiom identified itself as a data broker under Texas law, requiring registration with the Texas Secretary of State to conduct business within the state, as detailed in its 2026 CX Trends Fact Sheet.

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Acxiom offers products in the ad tech and services industry. Acxiom's product portfolio comprises of marketer and agency technology.

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Mar

10th

2026

09:50

Artificial Intelligence, B2B Tag

The future’s calling: How AI-curated experience is reshaping CX in telecoms

From landlines to smartphones, from PSTN to VoIP – the last two decades have been characterized by non-stop change for telecommunications companies. Now the industry is reaching another pivotal moment as customers’ expectations, service complexity, and AI collide.

Feb

25th

2026

09:53

Artificial Intelligence, B2B Tag

Travel brands are reshaping CX with AI – but what do their customers think?

The travel industry is ripe for AI adoption, with user journeys that span multiple touchpoints, require a high level of personalization, and often have high emotional stakes – making friction feel especially risky. Today’s travel brands are already using AI in several ways to reshape CX strategies and improve efficiency, service levels, and attribution.

Feb

23rd

2026

18:30

Where Reinforcement Learning Plus Human Oversight Works Best

Reinforcement learning systems can process vast datasets and optimize decisions at scale far faster than any human could. Still, there are significant risks when relying on systems that learn through trial and error. In high-stakes workflows such as pricing, forecasting, cybersecurity, healthcare and operations, optimizing for a mathematical reward doesn’t always capture nuance, shifting business goals or ethical guardrails.

Feb

19th

2026

12:47

2026 CX Trends Fact Sheet

Do Not Sell My Personal Information Limit the Use of My Sensitive Personal Information Texas Consumers: Acxiom is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS).

Feb

6th

2026

09:45

Artificial Intelligence

How healthcare leaders are creating guided, empathic experiences with AI. Key insights from our study

Every healthcare journey is made up of multiple steps. And those steps don’t need to take place in a hospital, clinic, or consultation room to be critical to patient outcomes. Whether someone’s searching for the right provider, making an appointment, or seeking more information about their medication, the experience can impact everything from their ability to access care to the success of their treatment plan.

Jan

28th

2026

09:45

100 insurance leaders share how they’re using AI to reimagine customer experience

The rise of AI is shaking up every stage of the customer journey. And insurance companies, like all other commercial enterprises, are feeling the shockwaves. AI is changing the way many people shop for their perfect policy.

Jan

16th

2026

11:10

Artificial Intelligence, B2B Tag

2026 CX Trends Report: The paradox of progress

With every passing day, AI is evolving from a behind-the-scenes enabler to the architect of modern customer experience. Brands are no longer turning to AI solely to boost efficiency but are using it to transform the very fabric of how they communicate with – and care for – their customers, and how they pursue prospects.

Jan

9th

2026

11:45

Artificial Intelligence, B2B Tag

Acxiom + Snowflake: 2025 Milestones Driving AI Marketing Forward

2025 was a year of accolades for Acxiom’s strategic cloud partnerships. Just before the holidays, Snowflake awarded Acxiom the PREMIER partner badge for AI Data Cloud Products – confirming proven integrations and measurable business impact. What Earned the Recognition Acxiom, now part of Omnicom, continues to accelerate AI applications for its industry-leading identity resolution and data enrichment solutions for global and local marketers.

Jan

8th

2026

09:15

Artificial Intelligence, B2B Tag

How Banks Are Building AI into Trusted Customer Experiences: Insights from 100 Financial Leaders

From standing in line at a bank branch to tapping an app — the way we manage our finances has transformed dramatically. Today, as organizations across many industries strive to deliver AI-enhanced customer experiences (CX), banks and other financial institutions aren’t just participating; they’re leading the charge.

Nov

17th

2025

18:30

Emerging Tech, B2B Tag

Real Talk: Asking Marketing Questions that Technology Can Answer

Announcer (00:00): Welcome to Real Talk about Marketing an Acxiom podcast where we explore real challenges and emerging trends marketers face. Today at Acxiom, we love to solve and helping the world’s leading brands realize the greatest value from data and technology.

Nov

13th

2025

18:30

Artificial Intelligence, B2B Tag

AI is rewriting the CX rulebook for 2026: are you ready?

This article was originally published by The Drum. AI is already shaping CX for brands and consumers. But are brands ready for AI-curated experiences? And do customers even want them? Acxiom’s Tom Zawacki unpacks 4 key insights from the 2026 CX Trends Report as AI’s impact accelerates.

Nov

5th

2025

15:19

CT_Monitor Company

Beyond Google Privacy Sandbox: First-Party Data Remains the Foundation

As browser-based privacy solutions fall short, owned data relationships become your edge—backed by validated identity, proven governance, and measurable performance. The landscape shift Google’s decision to retire Privacy Sandbox confirms what Acxiom has consistently advised: sustainable marketing effectiveness requires robust first-party data strategies, not browser-dependent solutions.

Acxiom has customers like Florida Panthers. Acxiom has commercial and technical partners like LG Ad Solutions and TransUnion.

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