Acxiom, a privately owned company headquartered in the US, is a subsidiary of Interpublic Group (IPG). Founded in 1969, the company employs approximately 4,520 individuals and primarily offers advertising services. Functioning as a technology and data analytics company, it provides marketing and data solutions to businesses and organizations.
On July 23, 2026, Acxiom launched its Identity Boost Accelerator, a new solution powered by Real ID that integrates Salesforce's Data 360 with Acxiom's identity resolution. This offering securely connects fragmented identity signals and enriches customer profiles with verified data and insights while maintaining privacy and security. Earlier the same day, Acxiom expanded its partnership with Nexxen, an advertising technology platform, by integrating Acxiom’s consumer data into Nexxen Discovery, its proprietary insights tool. This collaboration, part of Omnicom Media Group, pairs Acxiom’s data with Nexxen Discovery’s real-time insights to improve audience reach and performance for omnichannel audience intelligence.
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