Founded in 1969 and headquartered in the US, Acxiom is a privately owned technology and data analytics company employing approximately 4,520 people. The company's primary business is providing marketing and data-driven solutions to various organizations and businesses.
On March 19, 2025, Acxiom announced that Citi and Prudential Financial would headline a session at Adobe Summit on March 20, 2025, in Las Vegas. This session highlighted how integrated data, identity, and marketing technology accelerate return on investment and transform customer experiences. Separately, on March 27, 2025, Nielsen announced a collaboration with Acxiom. This collaboration involves a new, first-of-its-kind ID-based advanced audience integration. Adobe Summit 2025, held March 18-20 in Las Vegas, focused on personalization, productivity, and innovation in the digital economy.
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