Horizon Media is a privately owned advertising services agency founded in 1989. Headquartered in New York, US, it also maintains offices in Los Angeles and Toronto. The company employs approximately 2,850 people and provides media, marketing, and advertising services to its clients.
Charter Communications awarded its media planning and buying account to Horizon Media. The account is estimated at $800 million, according to one report, and $450 million according to other sources. The selection followed a review process managed by ID Comms that began six months prior to the announcement, according to one report, and last year, according to other reports. Horizon Media also secured the media agency of record position for Charter Communications' Spectrum brand, alongside VCCP as the lead creative agency. This partnership aims to unify Spectrum's brand communications across residential and commercial operations, with initial campaigns planned for later in 2025.
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