Horizon Media

Horizon Media

http://www.horizonmedia.com
https://www.linkedin.com/company/horizon-media/

Horizon Media, a privately owned company headquartered in New York, was founded in 1989 and employs approximately 2,850 individuals. Functioning as a media, marketing, and advertising agency, the company also maintains offices in Los Angeles and Toronto.

Revenue

Founded

1989

Headcount

2,848

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On March 4, 2026, GALLO, a privately owned company producing wine, spirits, malt beverages, and ready-to-drink offerings, named Horizon Media its agency of record. Horizon Media will guide GALLO's media investment using its Blu Technology platform for audience development, media planning, buying, and measurement across its portfolio, aiming to implement consumer-led, data-informed strategies for brand equity, relevancy, and growth. Previously, on March 3, Alex Stone of Horizon Media stated that the nascent stage of AI's adoption within agencies complicates enterprise partnership negotiations, particularly regarding contract structuring for AI dynamics, pricing models, and technical integration. Earlier, on February 28 at CES 2026, Domenic Venuto, Horizon Media's chief product and data officer, highlighted the critical role of trustworthy data. Venuto elaborated on the rollout of Horizon's Blue AI native platform, designed to enrich and make client data actionable for marketers.

Similar Companies

Subscribe for full access to Horizon Media's profile

Horizon Media offers products in the ad tech and services industry. Horizon Media's product portfolio comprises of advertising, marketing, media agencies.

Subscribe for full access to Horizon Media's products in full detail

Subscribe for full access to Horizon Media's revenue in full detail

Mar

11th

2026

06:28

Cost Cutting, Corporate Restructuring, Big Data/Analytics, Artificial Intelligence, Layoffs

EXCLUSIVE: Horizon Media Cuts 50 Roles in AI-Focused Agency ‘Realignment’

Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out of a headcount of over 2,000 globally as part of a broader restructuring.

Mar

10th

2026

08:04

Big Data/Analytics, Artificial Intelligence, B2B Tag

Horizon Media Pilots AI That Flags Cultural Shifts in Real Time

Horizon Media pilots AI to spot cultural shifts mid-campaign Horizon Media is piloting an AI-driven audience and media capability from Sightly and Vurvey Labs that flags cultural shifts while campaigns are live - and adjusts media decisions in response.

Complete AI Training

Mar

9th

2026

07:47

Partnerships and Alliances, Artificial Intelligence, B2B Tag

Horizon, Carat Test New Consumer Intelligence Capability

Horizon Media, Dentsu media agency Carat and others are testing a new consumer intelligence capability via a partnership between Sightly and Vurvey Labs. Vurvey Labs is an applied AI company that builds "people models" and AI personas using video surveys to help brands gain authentic consumer insights.

Mar

8th

2026

18:30

Partnerships and Alliances, Big Data/Analytics, Artificial Intelligence, B2B Tag

Horizon Media pilots AI solution to detect cultural shifts mid-campaign

Dive Brief: Horizon Media is testing a new artificial intelligence solution from marketing intelligence company Sightly and AI research firm Vurvey Labs that detects cultural shifts mid-campaign and adjusts media decisions accordingly, per details shared with Marketing Dive.

Mar

8th

2026

18:30

Partnerships and Alliances, Artificial Intelligence, B2B Tag

Horizon, Carat Test New Consumer Intelligence Capability

Horizon Media, Dentsu media agency Carat and others are testing a new consumer intelligence capability via a partnership between Slightly and Vurvey Labs. Vurvey Labs is an applied AI company that builds "people models" and AI personas using video surveys to help brands gain authentic consumer insights.■

Mar

4th

2026

06:30

GALLO Selects Horizon Media as Agency of Record to Support Brand Growth Across Portfolio

NEW YORK, March 4, 2026 Horizon to Guide Media Investment Using Its Blu Technology Platform NEW YORK , March 4, 2026 /PRNewswire/ -- GALLO, the privately owned company behind a broad range of wine, spirits, malt beverages, and ready-to-drink offerings, has named Horizon Media its agency of record for audience development, media planning, buying, and measurement across its portfolio.

Mar

3rd

2026

20:37

Partnerships and Alliances, Artificial Intelligence

Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’ – Beet.TV

LAS VEGAS — While artificial intelligence is supposed to simplify all kinds of processes, the relative newness of agencies’ AI embrace is still complicating enterprise partnership negotiations, particularly when it comes to structuring contracts around new AI dynamics, pricing models, and technical integration requirements.

Mar

3rd

2026

18:30

GALLO Selects Horizon Media as Agency of Record to Support Brand Growth Across Portfolio

Horizon will help guide GALLO\'s media investment with consumer-led, data-informed strategies designed to build brand equity, drive relevancy, and support continued growth across the company\'s diverse set of brands.

Mar

2nd

2026

18:30

Artificial Intelligence, B2B Tag

Agencies grapple with economics of a new marketing currency: the AI token

“There’s no one model that’s the one silver bullet … you have to use a lot of different models and all of those have different token economics,” explained Johnny Rohrbach, co-founder and director of partnerships and operations at Silverside AI, a production studio backed by the founders of indie agency Pereira O’Dell.

Feb

28th

2026

18:30

New Offerings, Artificial Intelligence, B2B Tag

Trustworthy Data Beats Shiny AI at CES 2026: Horizon Media’s Dominic Venuto – Beet.TV

LAS VEGAS — At CES 2026, Domenic Venuto, chief product and data officer at Horizon Media, delivered a reality check to anyone dazzled by flashing AI demos: “The data capabilities that matter most are the ones that you trust.” Venuto has been busy rolling out Horizon’s Blue AI native platform, which takes client data, enriches it with Horizon’s own assets and then hands it back in a form marketers can actually use.

Feb

27th

2026

00:30

Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos

Who says TV is the only media channel that could benefit from converged buying? A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of David Campanelli, president of global investment.

Feb

24th

2026

18:30

Artificial Intelligence, B2B Tag

AI Is Everywhere, but Human Marketers Still Get the Credit: Horizon’s Jeremy Flynn – Beet.TV

PALM SPRINGS, CALIF. – The modern CMO is no longer satisfied with charts about impressions and reach, according to Jeremy Flynn, head of product at Horizon Media. He said the job now extends well beyond buying ads and into proving that marketing actually grows the business.

Examples of Horizon Media's suppliers include Snowflake and Magnite.

Example Suppliers

Subscribe for full access to Horizon Media's profile

Example Partners

Subscribe for full access to Horizon Media's profile

Analyst insight reports

Beyond the Bundle: Defining the future of digital experiences

NAB Show 2023 key themes

AV broadcast: A buyer's world

The retail media opportunity

Subscribe to access all analyst insight reports