Horizon Media

Horizon Media

http://www.horizonmedia.com
https://www.linkedin.com/company/horizon-media/

Horizon Media is a privately held media, marketing, and advertising agency founded in 1989. Headquartered in New York City, the company has offices in Los Angeles and Toronto and employs approximately 2,850 people. Horizon Media provides a range of services, including media planning and buying, creative development, digital marketing, and public relations. The company has been recognized for its work by various industry publications and organizations, including Adweek, MediaPost, and the Effie Awards.

Revenue

Founded

1989

Headcount

2,848

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

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Dec

19th

2024

20:45

Procurement and Sales

Tropical Smoothie Cafe has selected Horizon Media as its agency of record

Tropical Smoothie Cafe has selected Horizon Media as its agency of record The selection, which comes after a competitive review, will ‘accelerate media’s contribution’ to Tropical Smoothie Cafe, according to its CMO Deborah von Kutzleben.

Dec

19th

2024

17:49

Procurement and Sales

Tropical Smoothie Cafe® Selects Horizon Media as Media Agency of Record to Accelerate Nationwide Growth

Tropical Smoothie Cafe® Selects Horizon Media as Media Agency of Record to Accelerate Nationwide Growth Leading fast-casual brand taps Horizon Media to amplify brand visibility and drive guest engagement across key markets NEW YORK, Dec. 19, 2024 /PRNewswire/ -- Tropical Smoothie Cafe, the nation's largest smoothie chain and a leader in the fast-casual category, has named Horizon Media its media agency of record following a competitive review.

Dec

17th

2024

13:49

Partnerships and Alliances, New Offerings, Artificial Intelligence, Caretta Research_Monitor Company

Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'

by Joe Mandese @mp_joemandese, 6 minutes ago Horizon Media affiliate Blue Hour Studios this morning unveiled an "influencer AI solution that transforms social content into TV style creative." The tool, dubbed Swell.AI, developed in partnership with KERV Interactive, utilizes object-level image-recognition technology make influencer content "shoppable" and measurable across any screen it appears on (see example above).

Dec

10th

2024

17:05

Business Expansion, New Offerings

Horizon Media Expands Creative Footprint with Launch of One Horizon, a Full-Service Advertising Agency – Advertising Week

Horizon Media Expands Creative Footprint with Launch of One Horizon, a Full-Service Advertising Agency Search for:

Advertising Week US

Dec

10th

2024

15:11

Business Expansion, New Offerings, Caretta Research_Monitor Company

Horizon Media Unveils Full-service Ad Agency

by Steve McClellan @mp_mcclellan, 32 minutes ago Horizon Media announced today it is opening a full-service general market ad agency that it is calling One Horizon. The move marks the independent media agency’s further expansion into the creative agency arena.

Dec

10th

2024

08:11

Business Expansion, New Offerings

Horizon Media Expands Creative Footprint with Launch of One Horizon, a Full-Service Advertising Agency

New agency amplifies Horizon Media’s commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement NEW YORK, Dec. 10, 2024 /PRNewswire/ -- Horizon Media, the largest U.S. media agency and the largest independent agency globally, today unveiled One Horizon, an innovative, full-service, general-market advertising agency.

Associated Press

Dec

4th

2024

16:55

Caretta Research_Monitor Company

Watch Now: Understanding the Gateway Ad and How Data Has Evolved -

TiVo’s Nicole Malitz, Director of Publisher Development recently sat down with Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon Media; Ryan Kenney, SVP, Streaming Platform, Magnite; Jules Strachman, VP, Device Partner Marketing, Peacock (NBCUniversal) to discuss unlocking new opportunities in the advertising ecosystem.

Dec

3rd

2024

04:01

Horizon Media Improves Ad Campaign Success with Near Real-Time Insights

One of Horizon’s key strategic partners is The Trade Desk (TTD), a leading demand-side platform (DSP) for media buying. Receiving data directly from The Trade Desk platform through Snowflake Marketplace allows Horizon to have up-to-the-second data on how well campaigns are performing.

Nov

20th

2024

09:28

“Passion Over Age": The 2024 Subculture Field Guide Urges Marketers to Embrace “Niche Over the Norm”

Horizon Media’s report provides in-depth analysis on seven new cross-generational subcultures; outlines how brands can connect with consumers beyond traditional demographics NEW YORK, Nov. 20, 2024 /PRNewswire/ -- Passions transcend age boundaries when it comes to advertising and marketing that deeply engage consumers, according to Horizon Media’s latest report, " The 2024 Subculture Field Guide: A Marketer’s Manual for Following the Niche Over the Norm ,” which reveals a seismic shift in consumer behavior and marketing strategy.

Associated Press

Nov

13th

2024

23:13

Awards and Recognitions

OMG, Publicis, Dentsu Cited As 'Leaders' In Forrester Media Report

by Steve McClellan @mp_mcclellan, 6 hours ago Forrester is out with a new “Wave” report on media management service providers which found three “leaders” in the field: Omnicom Media, Publicis Groupe and Dentsu. The report analyzes the 12 providers that Forrester declares “matter the most.” advertisement advertisement Behind the leaders, the report found five “strong performers,” including GroupM, IPG Mediabrands, PMG, Tinuity and Horizon Media.

Nov

3rd

2024

18:30

Horizon Media reveals seven cohorts that aren’t defined by age

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Media in Canada

Nov

2nd

2024

18:13

Procurement and Sales

Horizon Media Selects MSC to Develop Web-Based Marketing Analytics

(Edgewater, NJ): Horizon Media, a leading global media services company, has selected Multimedia Solutions to develop a web-based analytic engine that analyzes the performance of client media buys and marketing campaigns against revenue generation, reach points and market trends.

Multimediasolutions

Examples of Horizon Media's suppliers include Snowflake and Magnite.

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