News Summary:
On July 27, 2026, Havas won the multi-regional media account for shoe and clothing company Skechers, projected to be a top 20 account with billings below €100 million, through a joint venture with Horizon Media. Previously, on July 22, Katie Comerford, Horizon Media's SVP of Media Operations and Strategy, stated at Cannes that organizational change, not technology deployment, presents the main barrier to AI adoption, emphasizing the need for hands-on demonstrations to integrate AI into daily workflows. Earlier, on July 14 at POSSIBLE 2026, Evanne Abneri, Director of Programmatic Partnerships & Product Development at Horizon Media, discussed programmatic strategy and differentiation in the industry. This followed Horizon Media's EVP and Head of Platforms, John Koenigsberg, who, alongside Intent IQ's Fabrice Beer-Gabel, discussed audience amplification and incremental growth at Cannes 2026 on July 13.
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