OpenX is a privately owned company headquartered in the US. Founded in 2007, the company employs approximately 300 individuals and reported $138.8M in revenue as of 2024. Functioning as a tier 1 media tech buyer, OpenX operates as a programmatic advertising technology company, with its main products focusing on RTB and programmatic solutions.
OpenX Technologies Inc. and TVision introduced "OpenX Attention Targeting" on March 13, 2026, a new capability allowing advertisers to target high-attention Connected TV (CTV) inventory in real time. This integration leverages TVision's CTV attention measurement, exclusively available through OpenXSelect, to convert attention data into a real-time activation signal, aiming to enhance brand recall and message retention. Previously, on March 4, OpenX partnered with SWYM.ai and Butler/Till on a campaign for a national health and wellness brand, focusing on optimizing programmatic advertising upstream, before the bid, to support hyper-local performance at an enterprise scale.
OpenX offers 3 products in the ad tech and services industry. OpenX's product portfolio comprises of marketer and agency technology and RTB and programmatic.
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OpenX's revenues were less than $250M in 2024. Caretta Research has split OpenX's revenue into 3 different product categories, the largest of which is ad exchange. For full access to OpenX's revenue breakdown subscribe to Caretta Portal.
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