OpenX, a privately owned company headquartered in the US, was founded in 2007 and operates with approximately 300 employees, reporting $138.8M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in programmatic advertising technology, focusing on RTB (Real-Time Bidding) and broader programmatic solutions.
On April 20, 2026, OpenX announced key leadership appointments to advance its "Intelligent SSP" strategy, naming Lior Charka as VP Product and promoting Joseph Worswick to SVP Global Partnerships and Erika Loberg to VP CTV and Curation. These appointments reflect the company's investment in simplifying advertising through greater intelligence on the supply side. This followed OpenX's April 13, 2026, unveiling of a new logo, positioning, and brand identity, officially repositioning itself as "The Intelligent SSP" to usher in the next era of digital advertising by bringing intelligence closer to inventory. Earlier, on April 7, 2026, OpenX expanded its collaboration with News Australia to provide programmatic buyers in Australia with access to premium CTV inventory from Tubi, Fox Corporation’s free streaming service. This initiative leverages OpenX’s biddable CTV platform to deliver transparency and brand safety.
OpenX offers 3 products in the ad tech and services industry. OpenX's product portfolio comprises of marketer and agency technology and RTB and programmatic.
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OpenX's revenues were less than $250M in 2024. Caretta Research has split OpenX's revenue into 3 different product categories, the largest of which is ad exchange. For full access to OpenX's revenue breakdown subscribe to Caretta Portal.
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