OpenX is a privately held American advertising technology company founded in 2007 and headquartered in the US. It specializes in real-time bidding (RTB) and programmatic advertising. The company has over 300 employees and generated around $100 million in revenue in 2022. OpenX offers a platform that allows publishers to manage and sell their advertising inventory, while advertisers can use it to buy and manage their ad campaigns. The company's technology is used by many major publishers and advertisers, including The New York Times, The Wall Street Journal, and Google.
OpenX offers 3 products in the ad tech industry. OpenX's product portfolio comprises of RTB and programmatic and marketer and agency technology.
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OpenX's revenues were less than $250M in 2022. Caretta Research has split OpenX's revenue into 3 different product categories, the largest of which is ad exchange. For full access to OpenX's revenue breakdown subscribe to Caretta Portal.
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