Appodeal, a privately owned ad technology company founded in 2014, provides app monetization solutions for publishers using real-time bidding (RTB) and programmatic advertising. Headquartered in the US, the company employs approximately 130 people and reported revenues of less than $10 million in 2023. Appodeal is a subsidiary of Stack.
Alexander Zhitlukhin, an Appodeal team member since 2015, highlights the company's growth from 30 employees then to its current size. A Polish game developer, Jakub, achieved 1 million downloads and 200,000 active players for his game, Infinite Minesweeper, after leaving corporate employment and forming his own studio, GRYKUBY. A case study details how NewPubCo achieved a 550%+ increase in eROAS within six months for its Apple Search Ads campaigns using Appodeal's optimization strategies, overcoming initial challenges with its Number Crunch: Match Game. The increasing importance of machine learning in ad tech is noted.
Appodeal offers 2 products in the ad tech industry. Appodeal's product portfolio comprises of RTB and programmatic.
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Appodeal's revenues were less than $25M in 2023. Caretta Research has split Appodeal's revenue into 2 different product categories, the largest of which is ad exchange. For full access to Appodeal's revenue breakdown subscribe to Caretta Portal.
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