Appodeal, a privately owned ad technology company founded in 2014, provides app monetization solutions for publishers using real-time bidding (RTB) and programmatic advertising. Headquartered in the US, the company employs approximately 130 people and reported revenues of less than $10 million in 2023. Appodeal is a subsidiary of Stack.
Market Research Intellect projected the global App Monetization Software market to grow at a 13.3% compound annual growth rate from 2024 to 2031, increasing from a 9.31 billion valuation in 2024 to approximately 19.69 billion by 2031. Appodeal launched Appodeal Academy, a self-paced learning platform designed to help app creators build successful businesses. Appodeal also highlighted the use of targeted ASO to attract users and increase conversion rates, citing a case study where AI-generated ads boosted eROAS by over 15% for two casual games. Additionally, Appodeal showcased the use of Events and Funnels to improve user acquisition and return on ad spend, resulting in a 40% ROAS increase and a 35% retention increase in a case study.
Appodeal offers 2 products in the ad tech industry. Appodeal's product portfolio comprises of RTB and programmatic.
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Appodeal's revenues were less than $10M in 2023. Caretta Research has split Appodeal's revenue into 2 different product categories, the largest of which is ad exchange. For full access to Appodeal's revenue breakdown subscribe to Caretta Portal.
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