Appodeal, a privately held ad tech company founded in 2014, offers publisher-centric app monetization solutions through real-time bidding (RTB) and programmatic advertising. Headquartered in the United States, the company has a team of 130 employees and operates offices in the US. Appodeal's primary product is a mobile advertising platform that enables app developers and publishers to maximize their revenue by optimizing ad placements and targeting relevant audiences. The company's platform provides a range of features, including ad mediation, header bidding, and advanced analytics, to help app developers increase their advertising revenue and improve user experience.