Sovrn is a privately owned ad technology company founded in 2014 that provides revenue generation solutions for online publishers. Specializing in real-time bidding (RTB) and programmatic advertising, the company employs approximately 250 people and is headquartered in the US with additional offices in San Diego, San Francisco, New York, and London. In 2023, Sovrn's revenue was less than $100 million.
On January 31, 2025, Sovrn launched AI Shopping Galleries, a new offering that provides product recommendations to help publishers increase commerce revenue. The offering allows publishers to scale their commerce revenue immediately. Information about merchant programs is critical for maximizing earnings and maintaining affiliate programs. Decisions regarding traffic routing, featured products, promotions, and cashback rates depend on current merchant data. Building a loyal audience of repeat visitors is important for commerce-focused publishers, and engaging features like shopping galleries and price comparisons help readers shop for products at the best price. Two unrelated news stories regarding Pixalate's research on Google AdExchange and other SSP market shares were disregarded as they are not relevant to Sovrn.
Sovrn offers products in the ad tech industry. Sovrn's product portfolio comprises of RTB and programmatic.
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Sovrn's revenues were less than $100M in 2023. Caretta Research has split Sovrn's revenue into 2 different product categories, the largest of which is ad exchange. For full access to Sovrn's revenue breakdown subscribe to Caretta Portal.
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Sovrn's customers primarily consist of spectator Sports and online Audio and Video Media companies. Examples of Sovrn's customers include Penske Media Corporation (PMC), Vox Media and Minor League Baseball (MiLB).
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