Minor League Baseball, also known as MiLB, is a Privately Owned entity headquartered in the US. Founded in 1901, the organization employs approximately 290 individuals and specializes in spectator sports. It also functions as a tier 1 media tech buyer. MiLB operates as a professional baseball organization across the United States and Canada, serving as a developmental league for Major League Baseball (MLB) and encompassing 120 teams and leagues affiliated with MLB clubs.
Minor League Baseball teams, including the Worcester Red Sox, will gain the ability to purchase jersey patch rights from the league and sell them to local partners starting in 2027, allowing for local sponsors to be featured on team jerseys. Earlier, on June 3, 2026, Minor League Baseball participated in PLAY BALL Weekend, a global initiative across six continents featuring over 200 activities designed to inspire participation in baseball and softball. Previously, on May 27, 2026, Victory Live announced a multi-year partnership with Minor League Baseball and Diamond Baseball Holdings, an organization that owns and operates professional baseball teams across North America, naming Victory Live as the preferred secondary ticketing services partner for MiLB. This followed an April 2026 announcement that ViBE Twisted Sips, a ready-to-drink brand, became an official sponsor, bringing its style to over 100 MiLB teams in the U.S. and connecting with MiLB's fan base of over 32 million, particularly targeting Gen Z consumers of legal drinking age.
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Minor League Baseball offers 2 products in the media and telecoms services and sports industries. Minor League Baseball's product portfolio comprises of bat sports and media and TV services.
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Examples of Minor League Baseball's suppliers include Sovrn and StellarAlgo.
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Minor League Baseball sells broadcasting rights of its baseball competitions globally. Minor League Baseball currently holds broadcasting rights for sports competitions including baseball.
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Example Sports Rights Suppliers
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