AppLovin, founded in 2011 and headquartered in the US, is a publicly-owned company that provides mobile app developers with marketing software solutions to help them grow their businesses. The company's main product is RTB and programmatic, and it has over 780 employees. In 2023, AppLovin's revenue surpassed $1 billion.
AppLovin offers 5 products in the ad tech industry. AppLovin's product portfolio comprises of RTB and programmatic, marketer and agency technology and ad measurement and verification.
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AppLovin's revenues were $3.3B in 2023. Caretta Research has split AppLovin's revenue into 6 different product categories, the largest of which is ad exchange, which represents 69% of AppLovin's revenue.
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