AppLovin, also known as AppLovin Corporation, a publicly owned company headquartered in the US, was founded in 2011 and employs approximately 780 individuals. Specializing in RTB and programmatic solutions, the company reported $5.5B in revenue as of 2025. AppLovin's marketing software provides mobile app developers with an integrated set of solutions to support their businesses.

2025 Revenue

Founded

2011

Headcount

772

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

News Summary:

On March 14, 2026, Clear Street Group Inc. acquired a new stake in AppLovin Corporation, purchasing 84,579 shares valued at approximately $60.77 million during the third quarter, as detailed in its recent 13F filing with the SEC. Previously, on March 10, AppLovin and Kantar published a report highlighting mobile gaming as an essential part of the advertising mix and a mainstream consumer channel. The report found that mobile gaming is a daily habit for 70% of players, making it a consistent touchpoint for advertisers, and that 71% of US mobile gamers purchased a product the same day they saw an ad. Also on March 10, Capital Research Global Investors acquired a new position in AppLovin, buying 1,035,293 shares worth approximately $743.8 million in the third quarter, according to its 13F filing. Concurrently, AppLovin's stock experienced a 30% rise in the past month, despite a 29% decline over the past three months, with market analysts attributing this volatility to sentiment around digital advertising cycles rather than internal business weakness.

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AppLovin offers 7 products in the ad tech and services industry. AppLovin's product portfolio comprises of ad measurement and verification, marketer and agency technology, RTB and programmatic and advertising, marketing, media agencies.
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AppLovin's revenues were $5.5B in 2025. Caretta Research has split AppLovin's revenue into 7 different product categories, the largest of which is ad exchange, which represents 35% of AppLovin's revenue.
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