AppLovin, also known as AppLovin Corporation, is a publicly owned company headquartered in the US. Founded in 2011, it employs approximately 780 individuals and reported $5.5B in revenue as of 2025. The company specializes in RTB and programmatic solutions, offering marketing software that provides mobile app developers with an integrated set of solutions to grow their businesses.

2025 Revenue

Founded

2011

Headcount

898

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

News Summary:

On September 3, 2026, AppLovin reported second-quarter revenue of $1.92 billion, an increase of 53% year-over-year from $1.26 billion. This marked its twelfth consecutive quarter of top-line growth, with sales nearly quadrupling since the third quarter of 2023. The company’s ad engine reportedly handles more spend than Pinterest, Snapchat, and Reddit combined, achieving 84% EBITDA margins during the quarter. This financial performance coincided with a valuation analysis indicating AppLovin was 45.1% undervalued on GF Value™ metrics, noting its 10256.10% year-over-year capital expenditure growth as an aggressive expansion strategy. However, an investor warned that despite the strong Q2 revenue, AppLovin’s algorithmic moat remains vulnerable to a rival developing a superior algorithm, particularly as 55% of top mobile games are already utilizing its platform. Previously, as of September 1, 2026, AppLovin has sold its mobile game studio division and begun targeting e-commerce and direct-to-consumer (DTC) brands.

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AppLovin offers 7 products in the ad tech and services industry. AppLovin's product portfolio comprises of advertising, marketing, media agencies, RTB and programmatic, marketer and agency technology and ad measurement and verification.
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AppLovin's revenues were $5.5B in 2025. Caretta Research has split AppLovin's revenue into 7 different product categories, the largest of which is ad exchange, which represents 34% of AppLovin's revenue.
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