AppLovin Corporation, a publicly owned company founded in 2011 and headquartered in the US, employs approximately 780 people. Its primary business is providing real-time bidding (RTB) and programmatic marketing software solutions to mobile app developers. In 2024, the company reported revenues exceeding $1 billion. These solutions aim to assist developers in expanding their businesses.

2024 Revenue

Founded

2011

Headcount

772

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

News Summary:

Kahn Swick & Foti LLC (KSF) announced on September 17, 2025, that it commenced an investigation into AppLovin Corporation (NasdaqGS: APP). ClearBridge Investments released its “ClearBridge Select Strategy” second-quarter 2025 investor letter, noting that U.S. equities rebounded strongly during the second quarter. The S&P 500 Index returned 10.9%, and the Russell 3000 Index advanced 11.0% due to a risk-on sentiment following a pause in tariff implementation.

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AppLovin offers 7 products in the ad tech and media and telecoms services industries. AppLovin's product portfolio comprises of ad measurement and verification, consumer gaming, RTB and programmatic, marketer and agency technology and advertising, marketing, media agencies.
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AppLovin's revenues were $4.7B in 2024. Caretta Research has split AppLovin's revenue into 8 different product categories, the largest of which is video games, which represents 51% of AppLovin's revenue.
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