AppLovin, also known as AppLovin Corporation, a publicly owned company headquartered in the US, was founded in 2011 and employs approximately 780 individuals. The company reported $5.5B in revenue as of 2025. Its main product involves RTB and programmatic solutions. AppLovin specializes in providing mobile app developers with an integrated set of solutions through its marketing software, designed to help them grow their businesses.

2025 Revenue

Founded

2011

Headcount

772

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

News Summary:

Industry influencer Turner Novak recently sat down with the CEOs of Shopify and AppLovin, highlighting their companies' $160 billion market caps and describing the discussion as a professional highlight. This follows AppLovin's announcement in April 2026 that it received a shareholder proposal from The Connecticut Retirement Plans and Trust Funds. The proposal sought disclosure of future shareholder voting results by share class in definitive proxy materials filed with the SEC, with AppLovin urging investors to vote against this measure at its June 3, 2026, annual meeting. Earlier, on April 22, 2026, The Portnoy Law Firm initiated an investigation into AppLovin Corporation for possible securities fraud, stating it may file a class action on behalf of investors.

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AppLovin offers 7 products in the ad tech and services industry. AppLovin's product portfolio comprises of marketer and agency technology, ad measurement and verification, advertising, marketing, media agencies and RTB and programmatic.
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AppLovin's revenues were $5.5B in 2025. Caretta Research has split AppLovin's revenue into 7 different product categories, the largest of which is ad exchange, which represents 35% of AppLovin's revenue.
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