AppLovin, also known as AppLovin Corporation, is a publicly owned company headquartered in the US. Founded in 2011, it employs approximately 780 individuals and reported $5.5B in revenue as of 2025. The company specializes in RTB and programmatic solutions, offering marketing software that provides mobile app developers with an integrated set of solutions to grow their businesses.

2025 Revenue

Founded

2011

Headcount

898

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

News Summary:

Pomerantz LLP is investigating claims on behalf of AppLovin Corporation investors, according to an announcement on July 30, 2026. This development follows fresh analyst commentary earlier the same day, which highlighted expectations for AppLovin's quarterly results to surpass the company's guidance, focusing on the gaming segment and sequential revenue trends while also questioning the valuation gap. Previously, on July 29, 2026, Wedbush Securities indicated that AppLovin is poised to deliver Q2 results exceeding its guidance, attributing this to ongoing strength in its gaming business and consistent progress in its consumer platform. Wedbush also advised investors to be patient as the company's self-serve advertising business scales.

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AppLovin offers 7 products in the ad tech and services industry. AppLovin's product portfolio comprises of marketer and agency technology, RTB and programmatic, advertising, marketing, media agencies and ad measurement and verification.
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AppLovin's revenues were $5.5B in 2025. Caretta Research has split AppLovin's revenue into 7 different product categories, the largest of which is ad exchange, which represents 34% of AppLovin's revenue.
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