Blis

Blis, a privately owned company headquartered in the UK, was established in 2004 and employs approximately 410 individuals. Operating in advertising services, the company functions as an audience-first platform that does not rely on personal data. It provides an integrated planning and buying platform designed to deliver scaled, relevant, and high-performing audiences for brands and media agencies. Blis's methodology involves combining location data with a range of other datasets to generate audience understanding and facilitate personalized targeting and performance without the use of personal data. The platform serves relevant ads to addressable audiences across various channels, aiming to deliver campaign outcomes such as brand awareness, engagement, store/site visits, and sales. The company operates in more than 40 offices across five continents, working with companies including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz, and Peugeot, as well as major media agencies.