Smadex

Smadex is a privately owned company based in Spain and operates as a subsidiary of Entravision. It has an estimated 230 employees. The company functions as a mobile advertising platform for running performance, direct response, and brand campaigns across in-app, CTV, and mobile web inventory. The platform utilizes customizable machine-learning algorithms that are informed by contextual signals and first-party data for audience targeting, with an emphasis on privacy-compliant and transparent operations. Serving agencies and direct clients globally, Smadex provides access to brand-safe ad inventory and integrates with third-party platforms for independent measurement.