LoopMe, a privately owned UK-based company founded in 2012, provides advertising services. Employing approximately 340 people, the company's primary offering centers on AI-driven mobile advertising attribution solutions for brands. Mayfair Equity Partners is listed as a parent company, and Chartboost is a subsidiary.
On October 25-28, 2024, a survey of 43,514 US consumers gauged consumer sentiment regarding political advertising in the 2024 Presidential Election, analyzing platforms where respondents saw most political advertising, their receptiveness to ads, and the impact on shopping behavior. Between January 27th and January 31st, 2025, another survey of 6,409 Americans assessed consumer travel behavior and preferences, generating actionable segments on travel booking categories, frequency, destinations, spending, and booking methods. On March 4, 2025, research released in partnership with Assembly revealed that TV remained the primary channel for political ads during the 2024 election, with 41% of Americans reporting it as their main source. This research highlighted the importance of balanced multi-channel targeting in political advertising.
LoopMe offers 3 products in the ad tech industry. LoopMe's product portfolio comprises of RTB and programmatic, ad measurement and verification and data, targeting and identity.
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LoopMe's customers primarily consist of broadcast television and radio and consumer Electronics companies. Examples of LoopMe's customers include Sony Pictures Entertainment and TCL Communication.
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