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Team Lewis
https://www.teamlewis.com/?utm_source=linkedin&utm_medium=profile&utm_campaign=social-profile-pages
https://www.linkedin.com/company/teamlewis/
Privately owned, Team Lewis, headquartered in the UK, was founded in 1995 and employs approximately 870 individuals. The company specializes in advertising services, offering comprehensive public relations, marketing, and digital services.
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Founded
1995
Headcount
870
Headquarters
UK
Primary Segment
Advertising Services
Ownership
Privately Owned
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Jun
17th
2026
01:00
Connected TV Marketing Association Launches Global Trade Body
A preview of this article is not available. Please click on the headline to read the complete article
Bitly
Jun
16th
2026
18:05
Emerging Tech, Big Data/Analytics
What Do QR Codes Actually Do in the Customer Lifecycle?
Most organizations still deploy QR Codes as campaign accessories: tools attached to packaging, print collateral, event signage, or promotional materials. But that view misses their larger role. QR Codes are customer lifecycle infrastructure, creating measurable connections between physical touchpoints and digital actions across the customer journey.
Bitly
Jun
16th
2026
17:56
Big Data/Analytics
Why Short Links Belong in Customer Lifecycle Strategy
Customers move between channels constantly—from social posts to landing pages, from emails to product demos, and from SMS campaigns to purchases. Short links help connect those touchpoints while generating valuable click data that helps teams understand how customers move through the lifecycle.
Bitly
Jun
16th
2026
17:48
B2B Tag
A Practical Guide to QR Code Scan Tracking
QR Codes can drive engagement from packaging, print campaigns, event signage, and retail displays, but without tracking, it’s difficult to know which placements actually work. Dynamic QR Codes help solve that problem by turning scans into measurable marketing events.
Bitly
Jun
16th
2026
17:34
B2B Tag
Unique Clicks vs. Total Clicks: Which Shows Reach?
Your campaign just hit 10,000 clicks. The dashboard looks great, the team is excited, and then someone asks how many people you actually reached. That question exposes a gap many marketers run into when reporting campaign performance.
Bitly
Jun
16th
2026
17:13
Emerging Tech
How Do Editable Links Prevent Dead Links After Launch?
A customer scans a QR Code on product packaging and lands on a 404 page. The problem didn’t start with the scan itself. It started months earlier when a landing page moved, a campaign ended, or a website structure changed.
Bitly
Jun
15th
2026
18:44
Emerging Tech, Big Data/Analytics, B2B Tag
Can Engagement Analytics Connect Offline and Online?
Imagine a marketer juggling five dashboards and still unable to answer a simple question: Which campaigns actually drove the most intent last quarter? If you’re trying to measure both online and offline campaigns, that scenario probably feels familiar.
Bitly
Jun
15th
2026
18:39
B2B Tag
What Are Good Link Performance Benchmarks by Channel?
“Is this click rate good?” is one of the most common questions in marketing, and one of the hardest to answer. A click rate only becomes meaningful when you know what you’re comparing it against. A result that looks strong in email might be disappointing in SMS, while identical click-through rates (CTRs) can mean very different things in paid search and social media.
Bitly
Jun
15th
2026
18:31
Big Data/Analytics, B2B Tag
QR Code Feedback Loops Work Best When Scans Stay Live
A customer scans your QR Code, completes a survey, and submits feedback. Then the response sits in a dashboard nobody checks, disconnected from the teams that could actually do something with it. That gap is what separates feedback collection from a true feedback loop.
Bitly
Jun
15th
2026
14:51
Emerging Tech
How to Create QR Codes that Drive Scans: A 2026 Original Data Report from QRCG by Bitly
Almost every marketing trend and channel follows a cycle: The “new thing” arrives on the scene. A few people use it at first, then a lot of people use it, then everyone uses it. As the channel reaches peak popularity, standing out becomes incredibly difficult.
Qr Code Generator
Jun
11th
2026
12:44
Big Data/Analytics
Why A/B Testing Short Links Beats One-Size URLs
Two links can generate the exact same number of clicks and tell completely different stories. One might drive demo requests, pricing page visits, or qualified leads. The other might attract plenty of traffic but very little meaningful engagement.
Bitly
Jun
11th
2026
12:26
Big Data/Analytics, B2B Tag
How Do Luxury Brands Measure Customer Lifecycle Attribution?
Your spring campaign just wrapped. Paid social numbers came in above target, and email conversion hit the benchmark. The boutique reported a strong week. But when you pull the attribution report, nearly every converted sale traces back to the last click before checkout: the same retargeting ad.
Bitly
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