Cheil Worldwide, a privately owned company headquartered in South Korea, was founded in 1973. With approximately 2,980 employees, the company specializes in providing advertising services. Operating in 45 countries, its global network encompasses entities such as Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX.
On April 2, 2026, Cheil India launched a new campaign for Samsung’s Galaxy M17e 5G, leveraging high-octane motorbiking and nostalgia to amplify the device’s “All in One Monster” philosophy, highlighting its durability, performance, smoothness, and long-term reliability. Previously, on March 22, Samsung India reportedly shortlisted Cheil India and Starcom for its estimated Rs 300 crore media mandate, covering media planning and buying for Samsung’s product portfolio, a role historically managed by Lodestar. This followed Cheil Worldwide's move on March 16 to streamline its global network by consolidating some overseas subsidiaries, including units in the US and UK, to improve efficiency in its international operations, which analysts noted as a reorganization phase for its advertising network expanded through mergers and acquisitions.
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