Cheil Worldwide is a privately owned South Korean advertising agency founded in 1973. Employing approximately 2980 people, it operates a global network across 45 countries. This network encompasses several agencies, including Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX, in addition to its namesake agency. Its primary business is the provision of advertising services.
On September 2, DDB Tribal, a creative agency, appointed Anusheela Saha as its new creative head. Cheil Worldwide announced a new brand campaign on September 12, featuring esports star Faker and Upbit, South Korea's largest virtual asset exchange. Cheil Indonesia appointed Young Min Ha as head of retail marketing for Samsung Mobile. Ha previously led retail strategy for Samsung Mobile and Consumer Electronics in Saudi Arabia, where he oversaw in-store transformations and field force programs. Cheil Worldwide also won Network of the Year at MAD STARS 2025, receiving 53 awards across its offices in Korea, Spain, and Greater China.
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