Cheil Worldwide, a privately owned company headquartered in South Korea, was founded in 1973. With approximately 2,980 employees, the company specializes in providing advertising services. Operating in 45 countries, its global network encompasses entities such as Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX.
Cheil Worldwide is currently considering leadership changes amid a trend of women CEOs gaining ground across major advertising agencies in South Korea. This follows broader industry shifts where leading South Korean advertising agencies, including Cheil, expanded beyond traditional marketing into film production, cultural content, and artificial intelligence consulting, adapting to changing consumer behavior by emphasizing storytelling and developing AI-powered services. Previously, on July 24, Cheil Worldwide reported a 0.63% rise in its second-quarter operating profit, reaching 92.7 billion won on a consolidated basis, though revenue for the same period decreased by 3.96% to 1.0745 trillion won. This financial update occurred after Cheil Australia promoted Kim Le Gras to General Manager of Campaign & Creative on July 13, shortly after the agency, which serves as Samsung’s in-house agency, took control of Samsung’s creative account in Australia.
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