Cheil Worldwide is a privately owned South Korean advertising agency founded in 1973. Employing approximately 2980 people, it operates a global network across 45 countries. This network encompasses several agencies, including Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX, in addition to its namesake agency. Its primary business is the provision of advertising services.
Cheil South West Asia (SWA) announced the appointment of Jitender Dabas as the chief executive officer of Cheil X. This appointment was announced on multiple occasions. Dabas will lead Cheil X offices in Delhi and Mumbai and oversee agencies under Cheil SWA's umbrella. Cheil X provides creative strategy, digital marketing, digital media, influencer marketing, tech, content production, retail design, and performance solutions. Cheil X operates as an independent, full-service agency managing accounts beyond Samsung.
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