Cheil Worldwide, a privately owned company headquartered in South Korea, was founded in 1973. With approximately 2,980 employees, the company specializes in providing advertising services. Operating in 45 countries, its global network encompasses entities such as Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX.
On February 21, 2026, Cheil India unveiled a new brand film for Samsung Galaxy Book5, highlighting Gen Z’s exploration of identity and self-expression under the theme “Many Me’s in Me.” The film captures the quiet contemplation Gen Z experiences while making life-defining decisions, positioning artificial intelligence (AI) as an intuitive enabler for self-expression rather than a feature-led proposition. Previously, on February 20, Cheil India CCO Vikash Chemjong stated that the concept for the film arose from young people's desire not to be confined to one version of themselves.
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