Assembly Global is a privately owned advertising services company founded in 2014 and headquartered in the United States. Employing approximately 1680 people, the company provides omnichannel media agency services to brands. These services encompass media planning and buying, data analytics, technology solutions, and business consulting.
Assembly Global secured Hyatt's affiliate marketing account on an impact.com platform, succeeding Dentsu, and will manage the program, focusing on increasing bookings across Hyatt's five brands. This follows a strategic pitch. Separately, Assembly Global's chief operating officer, Matt Adams, leads a new 15-person team, the Stagwell Media Platform, within Stagwell. This team, composed of global media technology and data investment professionals, will optimize trading and investment products for Stagwell's network and media partners using AI and central programmatic supply. A webinar featuring Assembly Europe representatives discussed Google's Tag Gateway and its use in improving media performance.
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Assembly Global offers products in the ad tech industry. Assembly Global's product portfolio comprises of advertising, marketing, media agencies.
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