News Summary:
Assembly Global released its Ramadan 2026 Guide on February 17, 2026, aiming to help brands understand how people across the MENA region live, connect, and consume during the holy month, and how these patterns evolve. Earlier, on February 3, Femi Taiwo, managing director at Assembly Global MENA, shared insights on the independent agency landscape and data strategies in the region, noting how local market dynamics, cultural diversity, and rapid digitization are reshaping audience insight and performance approaches. On January 27, Assembly Global announced its focus on agentic commerce, where AI agents facilitate direct product discovery and purchase; the company offers a playbook for brands to strengthen structured product data, schema feeds, and AI-native paid formats to leverage this shift. This follows the January 13, 2026, news that ADK Taiwan, a Japanese advertising agency acquired by Assembly Global's parent company Stagwell Group, officially rebranded as Assembly Taiwan, becoming the first agency in Asia focused on omnichannel brand performance.
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