Verve Group, a publicly owned company founded in 2005, is a global advertising technology firm specializing in real-time bidding (RTB) and programmatic advertising solutions. Its omnichannel platform facilitates connections between over 5,000 advertisers and agencies with over 4,000 publishers and users. The company, which employs approximately 350 people across 20+ offices internationally, prioritizes user privacy in its operations. Verve Group is a subsidiary of Media and Games Invest (MGI) and reported revenues under $500 million in 2023. Its headquarters are located in the United States.

2024 Revenue

Founded

2005

Headcount

350

Headquarters

Sweden

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

3

News Summary:

Verve Group partnered with Google Play for the eighth VerveLife fitness event on an unspecified date. This partnership builds on Verve's existing relationship with Google, aiming to improve consumer experiences. On an unspecified date, Verve Group restructured its business into two units: Verve Vero and Verve Communities & Consulting. Following this restructure, Verve Group appointed a new managing director at Verve Communities & Consulting and group finance director, who also joined the board of directors. This individual previously worked at JMAN Group, Montagu Private Equity, and PricewaterhouseCoopers. Separately, on Wednesday, Verve Group announced the acquisition of Captify Technologies for €25.6 million.

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Verve Group offers 3 products in the ad tech industry. Verve Group's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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Verve Group's revenues were $472.9M in 2024. Caretta Research has split Verve Group's revenue into 3 different product categories, the largest of which is demand side platform (DSP), which represents 46% of Verve Group's revenue.
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Verve Group's customers primarily consist of advertising Services, entertainment Providers and airlines and Aviation companies. Examples of Verve Group's customers include Omnicom Media Group, Turkish Airlines and WarnerMedia.

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