Verve Group, a publicly owned company founded in 2005, is a global advertising technology firm specializing in real-time bidding (RTB) and programmatic advertising solutions. Its omnichannel platform facilitates connections between over 5,000 advertisers and agencies with over 4,000 publishers and users. The company, which employs approximately 350 people across 20+ offices internationally, prioritizes user privacy in its operations. Verve Group is a subsidiary of Media and Games Invest (MGI) and reported revenues under $500 million in 2023. Its headquarters are located in the United States.
Verve announced a strategic push into contactless technology and international partnerships to make payments faster, safer, and more accessible across borders. The company strengthened its position in digital payments through further strategic partnerships and technological advancements, focusing on seamless and secure transactions. On April 2, 2025, Verve representatives, including Paul Ohakim, VP Issuing and Acquiring, participated in an event with PalmPay Limited and Shared Agent Network Expansion Facilities Limited (SANEF) representatives. Note that a separate announcement detailed new vinyl reissues from Universal Music’s Verve Records, unrelated to the company's digital payment activities. A separate report on connected TV advertising trends is also unrelated to Verve's activities.
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Verve Group offers 3 products in the ad tech industry. Verve Group's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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Verve Group's revenues were $338.6M in 2023. Caretta Research has split Verve Group's revenue into 3 different product categories, the largest of which is demand side platform (DSP), which represents 46% of Verve Group's revenue.
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Verve Group's customers primarily consist of entertainment Providers, airlines and Aviation and advertising Services companies. Examples of Verve Group's customers include WarnerMedia, Omnicom Media Group and Turkish Airlines.
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