Smaato, a privately owned company headquartered in San Francisco, US, operates as a subsidiary of Verve Group. Founded in 2005, it employs approximately 70 individuals and reported $14.0M in revenue as of 2024. The company specializes in real-time bidding (RTB) and programmatic advertising, functioning as a developer of a digital ad tech platform. This platform serves as an omnichannel, self-serve monetization solution and ad server. In addition to its San Francisco headquarters, Smaato maintains offices in Hamburg, New York City, Beijing, and Singapore.
Smaato is listed as one of Verve's group companies in consent forms for email contact regarding products and services. Yared, a mobile industry executive with leadership experience at Adsmobi, Smaato, and Playground XYZ, joined MAF. At Playground XYZ, Yared led the publisher team, building a network of premium partners generating over $75 million in revenue.
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Smaato (by Verve Group) offers 2 products in the ad tech and services industry. Smaato (by Verve Group)'s product portfolio comprises of marketer and agency technology, data, targeting and identity and RTB and programmatic.
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Smaato (by Verve Group)'s revenues were less than $25M in 2024. Caretta Research has split Smaato (by Verve Group)'s revenue into 4 different product categories, the largest of which is supply side platform (SSP). For full access to Smaato (by Verve Group)'s revenue breakdown subscribe to Caretta Portal.
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Smaato (by Verve Group)'s customers primarily consist of generative AI and media Production companies. Examples of Smaato (by Verve Group)'s customers include The Times Of India and Microsoft. Smaato (by Verve Group) has commercial and technical partners like Adelphic and Human. Smaato (by Verve Group) has suppliers like GeoEdge.
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