Smaato, a privately owned US-based company founded in 2005 and acquired by Verve Group, provides a digital advertising technology platform. Its primary offering is a real-time bidding (RTB) and programmatic advertising solution functioning as an omnichannel, self-serve ad server and monetization tool. As of 2023, the company employs approximately 110 people and reported revenues under $25 million. Its headquarters are in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore.
Smaato is listed as one of Verve's group companies in consent forms for email contact regarding products and services. These forms, accessed via "RSVP Now" and "Request a Meeting," specify consent to future email contact from Verve and its subsidiaries, including Verve Group Inc., Verve Group Europe GmbH, VGI CTV Inc., Smaato Inc., Platform161 B.V., Match2One A.B., DataSeat Ltd., and Jun Group Productions LLC. A separate news item mentions Yared, a mobile industry executive with experience at Smaato, joining MAF. Yared's previous roles included leadership positions at Adsmobi and Playground XYZ, where he oversaw a publisher team and generated over $75 million in revenue.
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Smaato (by Verve Group) offers 2 products in the ad tech industry. Smaato (by Verve Group)'s product portfolio comprises of RTB and programmatic, marketer and agency technology and data, targeting and identity.
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Smaato (by Verve Group)'s revenues were less than $25M in 2023. Caretta Research has split Smaato (by Verve Group)'s revenue into 4 different product categories, the largest of which is supply side platform (SSP). For full access to Smaato (by Verve Group)'s revenue breakdown subscribe to Caretta Portal.
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Smaato (by Verve Group)'s customers primarily consist of media Production and enterprise cloud companies. Examples of Smaato (by Verve Group)'s customers include The Times Of India and Microsoft. Smaato (by Verve Group) has commercial and technical partners like Adelphic and Human. Smaato (by Verve Group) has suppliers like GeoEdge.
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