Smaato, a privately owned US-based company founded in 2005 and acquired by Verve Group, provides a digital ad technology platform. Its primary offering is a real-time bidding (RTB) and programmatic advertising solution functioning as a self-service monetization platform and ad server. Employing approximately 70 people, the company's headquarters are in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore. In 2024, Smaato's revenue was less than $25 million.
Smaato is listed as one of Verve's group companies in consent forms for email contact regarding products and services. Yared, a mobile industry executive with leadership experience at Adsmobi, Smaato, and Playground XYZ, joined MAF. At Playground XYZ, Yared led the publisher team, building a network of premium partners generating over $75 million in revenue.
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Smaato (by Verve Group) offers 2 products in the ad tech industry. Smaato (by Verve Group)'s product portfolio comprises of data, targeting and identity, RTB and programmatic and marketer and agency technology.
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Smaato (by Verve Group)'s revenues were less than $25M in 2024. Caretta Research has split Smaato (by Verve Group)'s revenue into 4 different product categories, the largest of which is supply side platform (SSP). For full access to Smaato (by Verve Group)'s revenue breakdown subscribe to Caretta Portal.
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Smaato (by Verve Group)'s customers primarily consist of generative AI and media Production companies. Examples of Smaato (by Verve Group)'s customers include Microsoft and The Times Of India. Smaato (by Verve Group) has commercial and technical partners like Adelphic and Human. Smaato (by Verve Group) has suppliers like GeoEdge.
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