Smaato (by Verve Group)

https://www.smaato.com/
https://www.linkedin.com/company/smaato/

Smaato, a Verve Group company, is a privately held ad tech company founded in 2005 and headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore. The company has a workforce of approximately 140 employees and generates less than $25 million in annual revenue as of 2022. Smaato operates as an omnichannel, self-serve monetization solution and ad server, providing real-time bidding (RTB) and programmatic advertising services.

2023 Revenue

Founded

2005

Headcount

104

Headquarters

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

News Summary:

Smaato, a Verve Group company, announced several updates and changes in 2023. In January, Smaato published an article explaining the Interactive Advertising Bureau's (IAB) consent framework v2.2 and how CTV publishers can comply with it. In February, Smaato held a webinar in partnership with Google, AppsFlyer, and MobileGroove, discussing the latest trends and best practices in CTV advertising. Additionally, Smaato announced the launch of its new CTV platform, which offers publishers a range of tools and services to manage and monetize their CTV inventory.

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Smaato (by Verve Group) offers 2 products in the ad tech and media tech industries. Smaato (by Verve Group)'s product portfolio comprises of RTB and programmatic, marketer and agency technology, premium video and CTV and video processing and playout.

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Smaato (by Verve Group)'s revenues were less than $25M in 2023. Caretta Research has split Smaato (by Verve Group)'s revenue into 5 different product categories, the largest of which is supply side platform (SSP). For full access to Smaato (by Verve Group)'s revenue breakdown subscribe to Caretta Portal.

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Nov

16th

2024

04:04

Smaato Picks NetSuite OneWorld Over SAP to Accelerate Global Business

NetSuite

Aug

22nd

2024

11:50

The era of AVOD: Which metrics matter most?

CTV What CTV publishers need to know to comply with IAB’s consent framework v2.2

Smaato

Aug

21st

2024

03:38

Navigating the impact of Android Privacy Sandbox for in-app

* By clicking on “Register”, I consent to be contacted, informed, and advised personally in the future by email about the products and services of Verve by its group companies (Verve Group, Inc., Verve Group Europe GmbH, VGI CTV, Inc., Smaato, Inc., Platform161 B.V., Match2One A.B., DataSeat Ltd.), all together: “Verve”, including our webinar partners Google, AppsFlyer, and MobileGroove.

Verve

Aug

7th

2024

18:30

Events

Join us at Cocktails in the Clouds

* By clicking on “RSVP Now”, I consent to be contacted, informed, and advised personally in the future by email about the products and services of Verve by its group companies (Verve Group, Inc., Verve Group Europe GmbH, VGI CTV, Inc., Smaato, Inc., Platform161 B.V., Match2One A.B., DataSeat Ltd.), all together: “Verve”.

Verve

Aug

7th

2024

18:30

Events

Meet Us at Cocktails in the Clouds

Verve

Jul

29th

2024

09:04

The case study: Gadsme

[Translated]

Smaato

Jun

11th

2024

00:44

What are splash ads?

CTV What CTV publishers need to know to comply with IAB’s consent framework v2.2

Smaato

May

25th

2024

09:51

Events

In conversation with Priyanka Bajaj, Head of Demand Facilitation

From spearheading sales teams at AdColony to driving strategic growth at Smaato, Priyanka Bajaj, Head of Demand Facilitation, Asia at Magnite brings over 15 years of rich experience in AdTech to the table. Her journey has been marked by dynamic roles shaping Southeast Asia’s mobile ad landscape.

Agency Reporter

May

21st

2024

08:51

What CTV publishers need to know to comply with IAB’s consent framework v2.2

CTV What CTV publishers need to know to comply with IAB’s consent framework v2.2

Smaato

Apr

16th

2024

03:31

Artificial Intelligence

What are FAST channels?

Addressability Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management

Smaato

Apr

10th

2024

21:04

5 strategies to enhance user ad experience: a guide for gaming publishers

Addressability Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management

Smaato

Feb

13th

2024

18:30

Management Changes

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed well-known industry name, John Rankin as its Chief Revenue Officer. John brings decades of experience from both game studios and the demand-side including at Smaato and as MD at Outfit7.

Exchangewire

Smaato (by Verve Group)'s customers primarily consist of enterprise cloud companies. Examples of Smaato (by Verve Group)'s customers include The Times Of India and Microsoft. Smaato (by Verve Group) has commercial and technical partners like Human and Adelphic. Smaato (by Verve Group) has suppliers like GeoEdge.

Analysis

Data

Analysis

Data

Smaato (by Verve Group)

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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