Adelphic

AdelphicInactive

https://www.viantinc.com/
https://www.linkedin.com/company/adelphic-dsp/

2022 Revenue

Founded

2010

Headcount

7

Headquarters

United States

Primary Segment

-

Ownership

Privately Owned

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Oct

14th

2026

01:00

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Oct

7th

2026

14:35

Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

AI Is The Highway: Smarter Marketing Infrastructure

By Andrew Rosen, Head of Industry, Healthcare & Pharma Key Takeaways: The biggest AI opportunity is making the entire marketing ecosystem smarter, not building another standalone platform. AI can help systems interpret context, recognize relationships and coordinate action, rather than simply exchange data.

Oct

4th

2026

15:23

B2B Tag, Marketing and Promotional Activities

Incrementality Testing: Measure True Ad Lift

Key Insights Incrementality is a way to measure ad effectiveness by measuring the lift in desired outcome by comparing two audience groups, one that has been exposed to an ad and another that hasn’t. Incrementality is one of the best ways that marketers can understand the real-world impact that their ad campaigns are having on their business.

Sep

30th

2026

11:30

M&A Activities, Emerging Tech, Awards and Recognitions, B2B Tag, M&A Activities, Award Wins

Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing

“This recognition was earned by the people who make Viant a great place to work and who shape our success every day,” said KC Carey, SVP of Human Resources at Viant. “Advertising and technology move quickly, and staying ahead requires people who are curious, collaborative and willing to take ownership.

Wallstreet Online

Sep

30th

2026

08:39

Events, Emerging Tech, Marketing and Promotional Activities, Events and Conferences

When CTV Delivers an Ad, Who’s Actually Watching?

This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn attention, and use that knowledge to improve their campaigns? That question shaped ADWEEK Exchange in Dallas, the second stop on a national roadshow from Viant and ADWEEK spanning the country’s leading advertising markets.

Sep

28th

2026

08:43

Events, Marketing and Promotional Activities, Events and Conferences

Marketers, You Have 9 Minutes to Earn Attention

This post was created in partnership with Viant As TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is becoming a more important part of evaluating media.

Sep

25th

2026

09:38

Emerging Tech, B2B Tag, Product Updates

Viant Expands CTV Supply Path Optimization

Viant Technology is expanding its Direct Access supply path optimization product beyond open-market CTV buying, allowing advertisers to execute private marketplace and programmatic guaranteed deals through the same direct buying infrastructure. The move addresses a practical gap in CTV programmatic trading, where premium inventory is frequently purchased through negotiated deals rather than open auctions.

Sep

24th

2026

07:45

Emerging Tech, B2B Tag, Product Updates

Viant announces an expansion of Direct Access

Viant ( DSP ) Technology announced an expansion of Direct Access, its flagship Supply Path Optimization product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths. The expansion is now live across the industry’s largest publishers, representing 94% of programmatic demand, according to Jounce Media.

Sep

24th

2026

07:30

Emerging Tech, B2B Tag, Product Updates

Based Buying across the Largest Publishers in CTV

Advertisers can now execute direct deals and open-market buys through a fee-free path IRVINE, Calif., Sept. 24, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths.

Sep

23rd

2026

11:25

Awards and Recognitions, B2B Tag, Award Wins

Viant Technology wins Best Buy-Side Programmatic Platform at 2026 Digiday Technology Awards

Viant Technology has been named Best Buy-Side Programmatic Platform in the 2026 Digiday Technology Awards. The company received the distinction from a record number of entries, in recognition of its leadership in connected TV (CTV). The achievement highlights Viant Technology's standing in the programmatic advertising industry and underscores the company's continued momentum in CTV innovation. But we saved everything 🙂.

Sep

21st

2026

22:31

Emerging Tech, B2B Tag

State of Streaming 2026

Partners Get the most out of Viant’s DSP with industry-leading integrations from our partners. Audience Insights Viant’s suite of powerful data and automation tools—directly integrated in the Viant DSP.

Sep

21st

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

The metrics that built digital advertising won’t build its future

Advertising is entering its biggest transformation since the internet. Not because artificial intelligence is replacing marketers, but because it’s forcing the industry to confront a simple question: Have we been optimizing for the wrong thing? For years, advertising rewarded what was easiest to measure.

Example Partners

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