Viant's autonomous advertising platform, ViantAI, won a 2025 Artificial Intelligence Excellence Award from the Business Intelligence Group. Viant also participated in POSSIBLE 2025, showcasing its autonomous advertising capabilities and solutions for connected TV and sponsored placements. Separately, an article highlighted the significance of mobile app advertising and the role of Mobile Measurement Partners (MMPs), noting that mobile app conversion rates are three times higher than mobile web conversion rates. Another article mentioned Viant among top adtech tools.
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