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Adelphic
Inactive
https://www.viantinc.com/
https://www.linkedin.com/company/adelphic-dsp/
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Founded
2010
Headcount
7
Headquarters
US
Primary Segment
Advertising Services
Ownership
Privately Owned
News Summary:
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Jan
16th
2026
11:53
Emerging Tech, B2B Tag
Tim Vanderhook and ViantAI Win 2026 BIG Innovation Awards
Innovation in advertising is rarely a single moment. More often, it’s the result of years spent building infrastructure, testing assumptions, and making deliberate bets on where the industry is headed—often well before the market is ready.
Viant
Jan
16th
2026
05:05
Partnerships and Alliances, Emerging Tech, B2B Tag
CTV Is Stuck In Its Growing Pains. Can AI Save the Day?
Hello, readers! I’m back in the writer’s corner covering the convergent TV advertising world and delivering today’s CTV dispatch for AdExchanger after a stint at Magnite doing corporate communications. Going forward, I’ll be sharing AdExchanger’s CTV newsletter with Associate Editor Victoria McNally, since the beat is just too big to be a one-woman job.
AdExchanger
Jan
14th
2026
00:05
New Offerings, Emerging Tech, B2B Tag
Goodbye, Outcomes Era? Nah. In 2026, It’s Picking Up Steam
Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like Viant, tvScientific, Permutive and Chalice have adopted it. Industry figures such as Terry Kawaja have used it to frame the ad tech moment.
AdExchanger
Jan
13th
2026
13:00
B2B Tag
The article is in a PDF Format. Please click to read
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Viant
Jan
12th
2026
18:30
Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag
Ad Tech Briefing: Ad tech’s agentic gambit at CES
Zeta Global partners with OpenAI Zeta Global announced a partnership with OpenAI to integrate generative AI models into its Athena platform, positioning the product around “answer-driven” marketing workflows. The integration is designed to automate insight generation and campaign decisioning using natural-language prompts across enterprise marketing operations.
Digiday
Jan
12th
2026
13:00
B2B Tag
The article is in a PDF Format. Please click to read
This insight has a PDF attached. Please click on the headline to view the PDF in a new tab
Viant
Jan
12th
2026
05:30
New Offerings, Emerging Tech, B2B Tag
Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders
From CES, Ari Paparo talks with Co-founder and CEO Tim Vanderhook and Co-founder and COO Chris Vanderhook of Viant about what automation looks like in a DSP workflow, using Viant’s Lattice Brain and Outcomes as the framing. They cover how goal-based optimization is set up (CPA/ROAS), what they observed in tests comparing automated and human-managed campaigns, and why “decision latency” is a recurring issue in day-to-day programmatic execution.
Marketecture
Jan
9th
2026
06:59
Financial Results, Artificial Intelligence, B2B Tag
Viant: Autonomous AI Bet Marking Possible End Of Human Ad Traders (NASDAQ:DSP)
Viant shows 7% revenue growth, positive cash flow, no debt, share repurchases, and a 17% upside with autonomous AI potential. Check out why DSP stock is a buy.
Seeking Alpha
Jan
8th
2026
18:30
Emerging Tech, B2B Tag
How AI is reshaping connected TV ad buying and creative
As seen in Ad Age As artificial intelligence becomes embedded across streaming platforms and devices, marketers are beginning to hand over some of their biggest connected TV decisions to machines. Ad tech vendors are automating media planning and buying through AI agents that can purchase ads on brands’ behalf.
Kargo
Jan
8th
2026
18:30
CES 2026 wrapped: AI agents execute ad buys, platforms chase outcomes and vertical video arrives
The advertising industry spent CES 2026 promising to automate itself out of existence, or at least out of the tedious parts. While AI agents negotiated media buys without human intervention and platforms rebuilt interfaces to solve the discovery problem they created, traditional media companies quietly acknowledged that TikTok won the format war by announcing their own vertical video strategies.
NewscastStudio
Jan
8th
2026
10:23
Emerging Tech, B2B Tag
Agentic AI dominated CES—but competing standards could fracture ad tech
Ad tech industry innovators, including Viant, Magnite and PubMatic, are competing to be the first to automate programmatic markets through AI, and they showed off new agentic products at CES in Las Vegas.
Ad Age
Jan
7th
2026
18:30
Emerging Tech, B2B Tag
At CES 2026, TV Finds Itself at an Identity Crossroads
As TV delivery and advertising become more digital, the business should have two big things going for it: Therefore, TV ad targeting should be simple, right? If only that were true. Rather, increasingly, the would-be backbone of CTV ad targeting - the IP address - is looking more and more unstable.
Substack
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