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TVision, the Viant-owned television measurement company, introduced Ad Scoreboard 2.0 on August 25, 2026, a platform that reports person-level presence, eyes-on-screen attention and co-viewing across linear and connected television for brand advertisers. The announcement rests on a single piece of arithmetic.

Viant Technology has announced the addition of Craig Abrahams to its Board of Directors. Abrahams brings more than 25 years of industry experience in technology, digital media, and entrepreneurship. He is recognized as a co-founder of Caesars Interactive Entertainment, where he played a pivotal role in the company's strategy and growth. Abrahams' appointment is expected to support Viant Technology's ongoing ambitions in digital media and technology leadership.`

Viant Technology Reports Strong Q2 2026 Earnings with 34% Revenue GrowthWritten by Emily J. Thompson, Senior Investment AnalystSource: NASDAQ.COMUpdated: 3 hours ago0minsSource: NASDAQ.COM Significant Revenue Growth: Viant Technology reported Q2 2026 revenue of $104.3 million, a 34% year-over-year increase driven by strong demand for connected television and the adoption of the company's intelligence layer, indicating robust performance and market share gains in the advertising sector.

Tim Vanderhook, Co-Founder and CEO of Viant Technology, critiques conventional advertising metrics, asserting that an impression without an audience present is not meaningful but simply an invoice. Vanderhook made these remarks while joining industry leaders including Jay Altschuler of Mastercard, Yan Liu of TVisionInsights, and Pooja Midha during a panel discussion.

Viant Technology Inc. (NASDAQ:DSP) reported a strong second quarter, with revenue increasing 34% year-over-year to $104.3 million, driven by strong demand for connected television and the adoption of the company's intelligence layer. Contribution ex-TAC increased 24% year-over-year to $60.2 million, and adjusted EBITDA increased 26% year-over-year to $14.2 million, exceeding the high end of management's guidance. The company also reported a 50% increase in non-GAAP basic EPS to $0.15. Viant's strategic focus involves a proprietary intelligence layer combining audience identity, content granularity, and viewer attention data. The company's Viant AI product suite is intended to capture performance-oriented budgets currently residing in search and social media platforms. Management reported that 42 pilot campaigns using TVision attention data achieved an average conversion lift of 1.4x compared to established benchmarks, with some verticals seeing lifts up to 14-fold. The company's Direct Access supply path optimization program is expanding to include streaming services powered by Publica, with the expectation that nearly 100% of client CTV spend will flow through this channel in the future. Viant has evolved from a demand side platform into an advertising intelligence company, uniquely capable of empowering advertisers with proprietary data, independent measurement, and cutting-edge AI solutions. The company is well-positioned for sustainable long-term growth, given its strategic alignment with secular growth trends, including CTV, proprietary intelligence, and Viant AI.

AI video start up Higgsfield just pulled in $400mn at a $5.4b valuation, with annualised revenue moving from $20mn to $700mn in roughly a year, and a bigger share now coming from corporate subscriptions. That level of funding and enterprise interest can influence how brands allocate their marketing budgets.

Viant has named Dan Croteau Chief Executive Officer and a member of its Board of Directors. Croteau, who took over on August 4, brings more than 30 years of experience across medical devices and contract manufacturing.

AI video start up Higgsfield just pulled in $400mn at a $5.4b valuation, with annualised revenue moving from $20mn to $700mn in roughly a year, and a bigger share now coming from corporate subscriptions. That level of funding and enterprise interest can influence how brands allocate their marketing budgets.

Viant Technology reported record second-quarter revenue of 104.3 million dollars on August 10, 2026, a 34 percent year-over-year increase that outran the top of its own guidance. Underneath the record, operating expenses of 108.1 million dollars exceeded revenue, producing an operating loss of 3.9 million dollars and a consolidated net loss of 1.8 million dollars against net income of 1.8 million dollars a year earlier.

Nearly one third of television advertisements air when no one is present to watch them, creating substantive inefficiencies for advertisers. Viant Technology’s Chief Marketing Officer Jonathan Schulz, speaking with State of Streaming’s Tim Rowe, detailed exclusive insights from TVision Insights that reveal the extent of ad waste in traditional TV.

Jon Schulz has spent half his career on the brand side — automotive, pharma, the advertiser's chair — and the other half building one of ad tech's longest-running buy-side platforms. On this episode of the State of Streaming podcast, recorded the day after Viant's best quarter ever (Tuesday) and released to you today (Thursday).

CANNES, France – Impatience with legacy measurement is driving a broader rethink of how CTV advertising is planned, bought, and evaluated. Attention data, once a niche academic curiosity, is increasingly being positioned as the connective tissue between media and creative, between impressions delivered and outcomes actually achieved.