Multilocal

Multilocal, a privately owned UK-based company founded in 2019, provides data, targeting, and identity solutions for programmatic advertising. Employing approximately 60 people, the company reported revenues of around $10 million in 2023. Multilocal simplifies programmatic advertising purchases by integrating with over 10 major supply-side platforms (SSPs), offering access to global inventory and various targeting options including first-party publisher data, search intent, and its proprietary Contextual+ solution designed for a cookieless environment. Its Active Curation technology aims to optimize audience targeting, improve campaign key performance indicators (KPIs), and reduce carbon emissions associated with the bidding process. The company, established by former Microsoft executives, maintains teams across 22 markets.