Epsilon

http://www.epsilon.com
https://www.linkedin.com/company/epsilon/

Epsilon, a privately-owned US-based company founded in 1969, is a global provider of marketing and agency technology. With over 11,130 employees and revenues exceeding $1 billion in 2023, it operates as a subsidiary of Publicis Groupe. Its offerings include technology for marketers and agencies, and it owns several subsidiaries, including CitrusAd, Conversant, Catapult Marketing, and Lotame.

2024 Revenue

Founded

1969

Headcount

11,125

Headquarters

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

News Summary:

On September 18, 2025, Epsilon Technologies Group announced the expansion of its professional services portfolio to include specialized consulting for artificial intelligence. The company also received a $28.7 million contract from the U.S. Navy on an unspecified date to provide technical and ship repair support services to the Southwest Regional Maintenance Center.

Similar Companies

Subscribe for full access to Epsilon's profile

Epsilon offers 4 products in the ad tech and media and telecoms services industries. Epsilon's product portfolio comprises of RTB and programmatic, search, social, and retail media and marketer and agency technology.

Subscribe for full access to Epsilon's products in full detail

Epsilon's revenues were over $1B in 2024. Caretta Research has split Epsilon's revenue into 4 different product categories, the largest of which is customer data platforms (CDP). For full access to Epsilon's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Epsilon's revenue in full detail

Dec

3rd

2025

20:38

Emerging Tech

Cookie Apocalypse Survival Guide: First-Party Data Strategies

Ready to embrace first-party data capabilities? Start with a data audit, create consent mechanisms and evaluate CDPs based on verifiable features. Marketing teams face a privacy reckoning as regulations multiply and the cookie landscape shifts. CDPs and first-party data strategies offer a path forward—if you can navigate vendor promises and understand the real implications.

Progress

Dec

3rd

2025

06:42

Partnerships and Alliances

Ocado signs up Epsilon for retail marketing expansion

Ocado Ads, the retail media platform, is bolstering its offer for advertisers, by partnering with Publicis-owned Epsilon to develop a solution powered by its identity resolution platform COREid, which it is claimed allows brands to connect with real individuals, not proxies, across a wide range of offsite environments, including TV.

Decision Marketing

Dec

3rd

2025

06:32

Partnerships and Alliances, Emerging Tech

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads has entered into a partnership with Epsilon to launch a new retail media solution that aims to provide brands with improved ability to connect with real, verified shoppers across multiple platforms, including television and audio streaming services.

ETAS Deterministic Asia

Dec

3rd

2025

04:25

Partnerships and Alliances, Emerging Tech, B2B Tag

Ocado Ads partners with Epsilon for people-based precision

Retail Media is one of the fastest growing channels for brands to get their products in front of customers, and with 2 million active shoppers and an average basket size exceeding £120, Ocado Ads has partnered with Epsilon, a leader in technology, data and services, to develop a retail media solution powered by COREid – Epsilon’s industry-leading identity resolution platform.

ChannelX

Dec

3rd

2025

00:22

B2B Tag

Belonging Is Bankable: How Brands Can Leverage Fandom To Bridge The Connection Gap

Digitas’ Sarah Heitkamp, national head of strategy, and Simon Brock, executive creative director, on why fan-fuelled growth should be every marketer’s obsession. We marketing folk love our frameworks. Byron Sharp’s ‘How Brands Grow’ has become boardroom gospel.

B&T

Dec

2nd

2025

20:02

Artificial Intelligence, B2B Tag

More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI – Beet.TV

RANCHO PALOS VERDES, CA — The advertising industry is rushing to embrace artificial intelligence. For Gillian MacPherson, VP, product and consumer insights at Epsilon, the key to unlocking AI’s potential is a robust data foundation built on a solid identity layer that can unify disparate information sources.

Beet.TV

Dec

2nd

2025

19:31

Artificial Intelligence

How to Use Intent-Based Promotions to Drive E-commerce Revenue

This article is aimed at business owners and marketing professionals looking to advance their customer engagement and sales strategies. The target audience is anyone interested in leveraging technology to understand their customers better and deliver personalized promotions that drive revenue and margins of e-commerce business.

HackerNoon

Dec

2nd

2025

18:30

Emerging Tech

Ocado Adding ‘People-Based Precision’ To Retail Media Offering

Ocado Ads, the online supermarket’s Retail Media Network (RMN), is developing a retail media solution powered by COREid, an identity resolution platform from data and technology firm Epsilon. The people-based approach is said to allow brands to connect with real individuals, not proxies, across a wide range of off-site environments, including TV.

KamCity

Dec

2nd

2025

12:46

Business Expansion, B2B Tag

Tuesday Roundup: Akamai, EllaLink, Telxius, MDC, Axtel, XKL, JPIX, Epsilon, DE-CIX

Five interesting items to catch up with: Akamai has made an interesting inorganic move as it positions itself for an AI-driven infrastructure world. They have announced the acquisition of Fermyon, which has a cloud-native function-as-a-service product called WebAssembly.

Telecom Ramblings

Dec

2nd

2025

06:30

Artificial Intelligence, B2B Tag

How CPGs Like Kellanova Scale Shelf Intelligence From Regional Pilots to National Rollouts

Storesight works with brands to provide shelf intelligence data for a range of uses, including inventory issues. Pilot Obstacles The data gained from a pilot has limited utility until it is scaled throughout the enterprise. “When shelf intelligence stays siloed, insights get trapped — and value stalls before it ever reaches the customer,” said Heather Campain, Epsilon vice president, growth strategy.

Consumer Goods Technology US

Dec

1st

2025

18:59

Emerging Tech, B2B Tag

Vistar and Epsilon partner to extend data to DOOH messaging

Vistar Media, the leading global provider of software for programmatic out-of-home, today announced that it is partnering with Epsilon, the leader in outcome-based marketing and part of Publicis Groupe, to provide access to Epsilon’s rich consumer data in the Vistar demand-side platform (DSP).

Vistar Media

Dec

1st

2025

18:59

How out-of-home wins over winter travelers

As the days shorten and the holiday spirit fills the air, a diverse wave of winter travelers emerges—each seeking unique experiences. From families yearning to reconnect over the holidays to travelers seeking sunny escapes or the thrill of snowy slopes, the motivations are as varied as the destinations themselves.

Vistar Media

Epsilon's customers primarily consist of retail Pharmacies, physical retail and hospitality companies. Examples of Epsilon's customers include Walgreens, Marriott International and Costco Wholesale.

Analysis

Data

Analysis

Data

Epsilon

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Partners

Analyst insight reports