News Summary:
On April 23, 2026, Epsilon APAC highlighted the persistent challenge for multi-tenant retailers, such as shopping malls, airports, and mixed-use centers, in demonstrating the return on investment for their digital marketing efforts to tenants, noting that current tools and studies often fail to provide a full financial narrative. Earlier, on April 21, Publicis Groupe announced its Q1 2026 strategy, which includes a €300 million three-year "CoreAI" investment program, emphasizing Epsilon's data as central to driving its digital growth and transformation into a platform-first technology partner. Previously, on April 15, Epsilon EMEA released a "New Video Frontiers Highlights & CTV Guide" and a "CTV Buyer's Guide." These publications addressed the growth of Connected TV (CTV) but also pointed out the associated trade-offs for marketers, including less control over audience reach, frequency, and impact measurement across a fragmented streaming landscape. The buyer's guide offered criteria for choosing a CTV advertising partner, stressing the importance of efficient reach, integrated channel mix, and effective measurement.
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