Adsquare, a privately owned company headquartered in Berlin, Germany, focuses on marketer and agency technology. Founded in 2012, Adsquare employs approximately 120 individuals. The company functions as a location intelligence platform, powering marketers with geospatial data science to enhance their omnichannel campaign experience. It enables campaign planning and activation, as well as measurement and attribution for campaign optimisation. Adsquare is integrated with DSPs, DMPs and SSPs in 32 countries. Its services are utilized by retailers, media agencies, advertisers, and Out-of-Home operators who rely on its accurate and consented location data to improve marketing effectiveness. The company operates 10 global offices across the USA, Europe, and Asia-Pacific, in addition to its German headquarters.