GroundTruth

GroundTruth, a privately owned company headquartered in the US, is a subsidiary of Cartica Acquisition Corp. Founded in 2009, the company employs approximately 350 individuals and focuses on providing advertising services. The company operates a media platform designed to drive in-store visits and other business results, leveraging observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens for advertisers. GroundTruth measures consumer response to these campaigns, specifically tracking physical store visits or website engagement, to assess the business results generated by a brand's advertising.