GroundTruth

GroundTruth, a privately owned company founded in 2009 and headquartered in the US, employs approximately 350 people. The company operates as a media platform, focusing on creating targeted advertising campaigns for businesses. These campaigns utilize observed consumer location and purchase data to reach consumers across various digital platforms. GroundTruth measures campaign effectiveness by tracking consumer responses, including in-store visits and website traffic, to assess the impact on business outcomes.