Equativ, also known as Smart AdServer, is a privately owned company headquartered in France. Founded in 2001, it employs approximately 550 individuals and reported $401.9M in revenue as of 2024. Functioning as an advertising technology company, it specializes in RTB and programmatic solutions, offering independent ad servers, SSP, buyer tools, and media services.
On September 10, 2026, Equativ entered a three-way partnership with Genius Sports Limited and StackAdapt. This collaboration allows advertisers to acquire sports inventory tied to real-time events on the field, rather than against a fixed schedule set before kickoff. The partnership also enables advertisers and agencies to programmatically reach sports fans with creative content that responds dynamically to live game action.
Equativ offers 4 products in the ad tech and services industry. Equativ's product portfolio comprises of RTB and programmatic.
Subscribe for full access to Equativ's products in full detail
Equativ's revenues were less than $500M in 2024. Caretta Research has split Equativ's revenue into 3 different product categories, the largest of which is ad exchange. For full access to Equativ's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Equativ's revenue in full detail
Equativ's customers primarily consist of telecoms companies. Examples of Equativ's customers include T-Mobile, AT&T and Verizon Consumer. Equativ has commercial and technical partners like Deutsche Telekom, Adelaide and Harmonic.
Subscribe for full access to Equativ's products in full detail 
