Equativ, formerly known as Smart AdServer, is a privately owned advertising technology company founded in 2001 and headquartered in France. Employing approximately 550 people, the company generated revenue of around $250 million in 2022. Its primary offerings include real-time bidding (RTB) and programmatic advertising solutions, encompassing independent ad servers, supply-side platforms (SSPs), buyer tools, and media services.
Equativ participated in a round-up of top adtech tools on an unspecified date. On an unspecified date, the IAB Tech Lab launched an open-source server-side ad management framework, Trusted Server, in collaboration with Equativ. This tool transfers advertising functions from a browser to a publisher-operated infrastructure, aiming for more resilient programmatic buying, according to the IAB. On March 20, 2025, Equativ, alongside Sharethrough, hosted the third annual Green Media Summit, focusing on sustainable advertising, new partnerships, and research.
Equativ offers 4 products in the ad tech industry. Equativ's product portfolio comprises of RTB and programmatic.
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Equativ's revenues were less than $500M in 2022. Caretta Research has split Equativ's revenue into 3 different product categories, the largest of which is ad exchange. For full access to Equativ's revenue breakdown subscribe to Caretta Portal.
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Equativ's customers primarily consist of telecoms companies. Examples of Equativ's customers include Verizon Consumer, T-Mobile and AT&T. Equativ has commercial and technical partners like Deutsche Telekom, Harmonic and Adelaide.
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