Equativ

Equativ

https://www.equativ.com
https://www.linkedin.com/company/equativ/

Equativ is a privately held advertising technology company founded in 2001 and headquartered in France. The company provides independent ad servers, supply-side platforms (SSPs), buyer tools, and media services. With around 550 employees, Equativ generated approximately $250 million in revenue in 2022. The company's main product is real-time bidding (RTB) and programmatic advertising, which allows advertisers to bid on ad space in real-time based on user data and preferences. Equativ's platform is used by publishers, advertisers, and agencies to manage and optimize their advertising campaigns.

2022 Revenue

Founded

2001

Headcount

541

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Similar Companies

Subscribe for full access to Equativ's profile

Equativ offers products in the ad tech industry. Equativ's product portfolio comprises of RTB and programmatic.

Subscribe for full access to Equativ's products in full detail

Equativ's revenues were less than $500M in 2022. All the revenue comes from supply side platform (SSP).

Subscribe for full access to Equativ's revenue in full detail

Dec

19th

2024

22:42

Blockchain, Caretta Research_Monitor Company

Programmatic Curation Is A Transformer: There’s More To It Than Meets The Eye

Are you still unclear about what programmatic curation is or how it’s impacting the industry? If the answer is yes, don’t worry, you’re on the right track. That’s because what curation is and how it helps the industry depends on the different ways curators use their platforms.

Nov

14th

2024

17:54

Q&A: Breaking Down Intent Targeting With Nano Interactive

The industry has been talking about cookie deprecation for years. And, despite Google backtracking on their decision to deprecate cookies, brands are now more educated on the impact of signal loss and aware that third-party cookies are just one aspect amongst an array of other signals – IP addresses, device fingerprinting, email-based identifiers, SDKs – soon to be disrupted.

Nov

13th

2024

18:30

Partnerships and Alliances

Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC

Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice of alternatives to third-party cookies for audience targeting on inventory.

Nov

11th

2024

11:22

Navigating Leadership in Adtech: A Journey of Mentorship and Growth

Interview with Marisa Nelson of Equativ Have you ever wondered how some leaders navigate uncharted paths to success? Discover how mentorship and building strong relationships helped adtech leader Marisa Nelson rise from events to overseeing a rebrand and recapitalisation at Equativ.

The European Business Review

Nov

1st

2024

17:06

Q&A: Sports Innovation Lab

From the Copa America Finals to the 2024 Olympics and all sports in between, fans of all stripes have had plenty of reasons to cheer this year. Sports is having a moment and it’s reflected in the fact that everyone is vying for the air rights for everything from Formula 1 to the WNBA.

Oct

28th

2024

13:56

Partnerships and Alliances

FreeWheel, Index Exchange, Magnite, Microsoft Monetize and PubMatic integrate The Trade Desk’s European Unified ID

A number of supply-side partners, including Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Hubvisor, Improve Digital (Azerion), Index Exchange, Magnite, Microsoft Monetize, PubMatic, Stroer, TripleLift and Yieldlab (Virtual Minds) enable European Unified ID (EUID), the open-source identity solution developed by The Trade Desk.

New Digital Age

Oct

27th

2024

18:30

Regulatory and Legal, Negative News, Artificial Intelligence

Google Ordered to Pay Antitrust Damages to Equativ; Meta Moves into AI Podcasting Game

News in brief: Google ordered to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta moves into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets Google Fined for Anti-Competitive Practices in Online Advertising The Paris Commercial Court has fined Google €26.5 million for anti-competitive practices in online advertising.

Oct

26th

2024

18:30

Regulatory and Legal, Negative News

Paris Court Orders Google to Pay €26.5 Million to Equativ in Advertising Dispute

The Paris Commercial Court mandated Google to pay €26.5 million to French advertising firm Equativ. The judgment stems from a lawsuit filed in 2022, where Equativ accused the tech giant of leveraging its own advertising tools to gain an unfair competitive edge, thereby inflicting financial harm on the French company, which also operates in the online advertising sector.

Oct

25th

2024

15:13

Regulatory and Legal

Google forced to pay damages in adtech abuse claim

Google forced to pay damages in adtech abuse claim The Paris Commercial Court has ordered Google to pay €26.5 million to rival Equativ for the losses it suffered because of the search giant’s unlawful self-preferencing, marking the first time a European court has held the company liable for damages in the adtech sector.

Global Competition Review

Oct

25th

2024

10:06

Regulatory and Legal

Google loses damage case brought by French adtech specialist Equativ

The Paris commercial court has ordered Google to pay EUR 26.8 million in damages and interest to adtech company Equativ, reports Les Echos. Google was accused of using anti-competitive practices in the online advertising market, in a case brought to court by Equativ in 2022. The adtech company's claim reportedly amounted to nearly EUR 350 million.

Oct

24th

2024

16:56

SSP Curation: Everyone’s Doing It, But Why?

Leverage SSP-Based Audience Targeting and Curation For More Scale and Efficiency These days, you can’t go to a conference without curation being a panel topic. When asked why it’s a good strategy, we often hear answers such as “SSPs sit closer to supply and are better positioned for decisioning,” “curation mitigates risk,” and “it allows SSPs to add value to the supply path.” But that’s usually where it ends.

Oct

23rd

2024

12:45

The Power of Content Metadata for Targeted Ads

CTV has transformed how audiences watch media, merging the traditional TV experience with the vast, on-demand potential of the Internet. In digital advertising, data is just as powerful as the content itself. As user data precision transforms the way advertisers connect with audiences, content metadata is increasingly vital to the effectiveness and efficiency of CTV advertising.

Equativ has commercial and technical partners like Deutsche Telekom and Harmonic.

Example Partners

Subscribe for full access to Equativ's profile

Analyst insight reports

Protect or plunder Surgical strikes to disrupt industrial-scale piracy

Cloud production trends NAB report

Enthralling the sports fan of the future

How AI is impacting media jobs

Subscribe to access all analyst insight reports