Equativ, also known as Smart AdServer, is a privately owned company headquartered in France. Founded in 2001, it employs approximately 550 individuals and reported $401.9M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in RTB and programmatic solutions, offering independent ad servers, SSP, buyer tools, and media services.
On April 23, 2026, Equativ established a strategic partnership with AdExchanger to capture, convene, and amplify conversations at the Cannes Lions International Festival of Creativity 2026. The collaboration will power live content, executive discussions, and multi-channel distribution from the event, focusing on shaping the future of marketing.
Equativ offers 4 products in the ad tech and services industry. Equativ's product portfolio comprises of RTB and programmatic.
Subscribe for full access to Equativ's products in full detail
Equativ's revenues were less than $500M in 2024. Caretta Research has split Equativ's revenue into 3 different product categories, the largest of which is ad exchange. For full access to Equativ's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Equativ's revenue in full detail
Equativ's customers primarily consist of telecoms companies. Examples of Equativ's customers include T-Mobile, AT&T and Verizon Consumer. Equativ has commercial and technical partners like Adelaide, Harmonic and Deutsche Telekom.
Subscribe for full access to Equativ's products in full detail 
