Equativ, also known as Smart AdServer, is a privately owned company headquartered in France. Founded in 2001, it operates with approximately 550 employees and reported $401.9M in revenue as of 2024. The company functions as a tier 1 media tech buyer specializing in RTB and programmatic solutions, offering independent ad servers, SSP, buyer tools, and media services within the advertising technology sector.
Equativ offers 4 products in the ad tech and services industry. Equativ's product portfolio comprises of RTB and programmatic.
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Equativ's revenues were less than $500M in 2024. Caretta Research has split Equativ's revenue into 3 different product categories, the largest of which is ad exchange. For full access to Equativ's revenue breakdown subscribe to Caretta Portal.
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Equativ's customers primarily consist of telecoms companies. Examples of Equativ's customers include Verizon Consumer, AT&T and T-Mobile. Equativ has commercial and technical partners like Harmonic, Deutsche Telekom and Adelaide.
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