Prime Video & Amazon Studios, a privately owned entity parented by Amazon and headquartered in the US, was founded in 2006 and employs approximately 2680 individuals. The company reported $6.7B in revenue as of 2025. Functioning as a global subscription video-on-demand (SVOD) and over-the-top (OTT) streaming television service, the platform was originally launched in the United States as Amazon Unbox, undergoing multiple rebrandings before expanding into an international digital distribution service available in over 240 countries and territories. The service operates primarily as a hybrid entertainment ecosystem, distributing a library of feature films and television series produced by Amazon MGM Studios—branded as Amazon Originals—alongside licensed studio properties, live sports broadcasting partnerships (including the NFL, NBA, and UEFA Champions League), and integrated transactional video-on-demand (TVOD) digital rentals.
Prime Video is preparing for a significant AI-driven overhaul, including the testing of generative AI on its homepage, as reported on July 24, 2026. This redesign aims to place artificial intelligence front and center, a move reportedly pushed by Jeff Bezos to highlight Amazon's AI capabilities to its more than 200 million Prime Video users. Previously, on July 23, 2026, Prime Video matched Netflix for the top spot in India's subscription video-on-demand (SVOD) market during the second quarter, according to a market share report from JustWatch. This followed the announcement on July 22, 2026, that Prime Video is developing a live-action adaptation of Skybound's "Stillwater," with producer Greg Berlanti adapting the comic book alongside Carly Wray, Warner Bros. TV, and Robert Kirkman's Skybound Entertainment.
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Prime Video & Amazon Studios offers 4 products in the media and telecoms services industry. Prime Video & Amazon Studios's product portfolio comprises of media and TV services.
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Prime Video & Amazon Studios's revenues were over $1B in 2025. Caretta Research has split Prime Video & Amazon Studios's revenue into 2 different product categories, the largest of which is video streaming. For full access to Prime Video & Amazon Studios's revenue breakdown subscribe to Caretta Portal.
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Examples of Prime Video & Amazon Studios's suppliers include Amazon Ads, Globo and Amazon Web Services (AWS).
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Prime Video & Amazon Studios currently holds 61 broadcasting rights for sports competitions including baseball, golf, soccer | association football, other sports, american football, basketball, rugby union, aquatics and swimming, combat sports, ice hockey, boxing, tennis, motorsports and cricket.
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