Banijay, a privately owned company headquartered in France, was founded in 2008 and operates with approximately 620 employees. The company reported $2.8B in revenue as of 2024. As a television production company, it provides media managed services and functions as a tier 1 media tech buyer. Banijay operates under FL Entertainment and includes Adventure Line Productions, Banijay Kids and Family, Beyond International, Endemol Shine UK, EndemolShine Boomdog, and Mastiff among its subsidiaries.
On April 25, 2026, Banijay Rights secured new agreements for its flagship gameshow *Deal or No Deal*, with locally produced versions set to return this month in the Philippines on ABS-CBN and debut on Turkish national broadcaster ATV Türkiye. This follows the Banijay Group's finalization of its acquisition of Tipico on April 24, bringing the Betclic, Tipico, and Admiral brands together under a new division called Banijay Gaming. This strategic move establishes Banijay as a major player in Europe’s regulated gambling market, securing strong footholds in Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire. Earlier, on April 23, Axel Hefer announced he would step down as CEO and managing director of Tipico, concluding his nearly three-year tenure, following the completion of the merger with Banijay Group.
Banijay has customers like RTL Deutschland. Banijay has commercial and technical partners like Keshet Media Group, Prime Video & Amazon Studios and Pokeepsie Films. Examples of Banijay's suppliers include Moments Lab, EMG (Euro Media Group) and Tigre Productions.
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