DirecTV, privately owned and headquartered in the US with parent companies AT&T and TPG Growth, was founded in 1994. The company employs approximately 14,210 individuals and reported $15.0B in revenue as of 2024. It specializes in media and TV services, functioning as a multi-platform pay TV operator offering satellite, fibre, and OTT services in the US.
On March 10, 2026, DirecTV completed a transformation of its customer contact centers across Latin American markets, including Colombia, Peru, and Argentina. This strategic shift moved DirecTV from a large internal customer service model to a fully scalable outsourced operation to manage its high-volume ecosystem spanning technical support, billing queries, commercial campaigns, and retention services, without service disruption. Previously, on March 9, DirecTV faced a retransmission consent negotiation impasse that led to the removal of five Morgan Murphy Stations from its service. DirecTV cited demands for higher fees from the broadcast TV station owner, while Morgan Murphy stated its commitment to continued negotiations for a fair resolution. This follows DirecTV's announcement on March 8 of a partnership with the US national baseball team for the 2026 World Baseball Classic. As the exclusive pay-TV partner for Team USA, DirecTV will feature its logo on team helmets, secure multiple outfield signage placements in Houston and Miami, and utilize commercial and digital inventory across broadcasts and MLB.com during the tournament, scheduled from March 4-17.
DirecTV offers 3 products in the media and telecoms services industry. DirecTV's product portfolio comprises of media and TV services.
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DirecTV's revenues were over $1B in 2024. Caretta Research has split DirecTV's revenue into 2 different product categories, the largest of which is pay TV. For full access to DirecTV's revenue breakdown subscribe to Caretta Portal.
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DirecTV currently holds 40 broadcasting rights for sports competitions including cycling, handball, motorsports, basketball, soccer | association football, tennis, equestrianism, combat sports, ice hockey, horse racing, triathlon, beach soccer and american football.
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