Rakuten TV, a privately owned video-on-demand streaming service headquartered in Spain, was founded in 2010 as Wuaki.tv. It offers movies and TV series for subscription, rental, and purchase. Owned by Rakuten, the company employed approximately 190 people as of its latest reporting year, 2020, and generated less than $25 million in revenue that year.
Rakuten TV released findings from a survey, "A Clearer Picture," on September 9th, 2025, exploring UK advertisers' views on connected TV (CTV) media investments. The survey revealed that 97% of marketers expressed concerns about transparency, while 74% intend to increase programmatic CTV spending. Chris Edwards, senior director of media UK at Rakuten TV, presented these findings at ATS London. Separately, Rakuten TV announced that Sidharth Jayant will participate in an IBC panel discussion focusing on differentiation strategies for market share growth in a competitive market.
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