Wurl
Wurl, a privately owned US-based video technology company founded in 2011, provides video processing and playout services. Employing approximately 140 people as of 2023, the company specializes in streaming and FAST (Free Ad-Supported Television) channels. Wurl's services encompass video distribution and advertising, delivering targeted advertisements to connected TVs. Its most recent annual revenue (2023) was less than $100 million. Wurl is a subsidiary of AppLovin.

2023 Revenue

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Founded

2011

Headcount

138

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

26

News Summary:

Wurl published a CTV Trends Report on an unspecified date, offering data-driven insights into the connected TV industry. The report included metrics on session lengths, viewing hours, ad load, and ad fill rates, identifying trends and opportunities for content owners and advertisers. Separately, Wurl reported that average streaming TV platform advertising time is approximately nine minutes per hour, encompassing premium streamers and FAST networks. On June 11-13, 2025, Wurl will serve as the title sponsor for the StreamTV Show in Denver.

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Wurl offers 3 products in the ad tech and media tech industries. Wurl's product portfolio comprises of RTB and programmatic, ad measurement and verification and video processing and playout.
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Wurl's revenues were less than $100M in 2023. Caretta Research has split Wurl's revenue into 3 different product categories, the largest of which is supply side platform (SSP). For full access to Wurl's revenue breakdown subscribe to Caretta Portal.
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Wurl's customers primarily consist of media Production and streaming services companies. Examples of Wurl's customers include TED Conferences, The E.W. Scripps Company and BBC Studios. Wurl has commercial and technical partners like Rakuten TV and LG Electronics. Examples of Wurl's suppliers include Magnite and Backlight.

Example Customers

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Example Suppliers

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Example Partners

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