Wurl

http://www.wurl.com
https://www.linkedin.com/company/wurl-inc/

Wurl, a privately owned company headquartered in the US and a subsidiary of AppLovin, was founded in 2011, employs approximately 140 individuals, and reported $70.0M in revenue as of 2024. It operates as a tier 1 media tech buyer. The company specializes in video processing and playout, functioning as a video technology company focused on streaming and FAST channels. Its video distribution and advertising services are designed to reach connected TVs, delivering individually targeted advertisements.

2024 Revenue

Founded

2011

Headcount

130

Headquarters

United States

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

News Summary:

On August 19, 2026, Keith Belford, Wurl’s general manager for EMEA, published a guest post on the Streaming Media Europe blog, where he characterized the FIFA World Cup of Summer 2026 as "one of the biggest live sport moments of the decade," emphasizing its role in fostering personalized next-gen sport streaming experiences and lean-in engagement. Previously, on July 21, 2026, Wurl partnered with Marketecture to produce a three-part video series titled "From Show to Scene," which examined the evolution of contextual targeting in streaming TV. The series explored advertisers' shift from traditional channel and show-level signals to understanding specific moments surrounding ad opportunities, featuring insights from leaders across the streaming and advertising ecosystem.

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Wurl offers 3 products in the media tech and ad tech and services industries. Wurl's product portfolio comprises of video processing and playout, RTB and programmatic and ad measurement and verification.

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Wurl's revenues were less than $100M in 2024. Caretta Research has split Wurl's revenue into 3 different product categories, the largest of which is fAST playout. For full access to Wurl's revenue breakdown subscribe to Caretta Portal.

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Sep

16th

2026

02:14

Partnerships and Alliances, Emerging Tech, New Offerings, Partnerships, New Offerings

Wurl Launches Content Intelligence Platform to Scale Advanced Targeting Across Streaming TV

Wurl, a leader in the streaming TV industry, announced the launch of its Content Intelligence Platform, a new enrichment enablement solution designed to help demand-side platforms (DSPs) scale advanced targeting across connected TV (CTV). The offering creates a direct connection between streaming content intelligence and programmatic demand, unlocking new opportunities for how CTV inventory is understood, targeted, and activated.

MarTech Series

Sep

15th

2026

10:30

Partnerships and Alliances, Emerging Tech, New Offerings, Partnerships, New Offerings

Wurl Launches Content Intelligence Platform to Scale Advanced Targeting Across Streaming TV

“Advanced contextual targeting already exists. What’s been missing in CTV is the footprint to make it truly impactful,” said Ria Madrid, Vice President, Global Advertising at Wurl.

Wallstreet Online

Aug

19th

2026

10:30

Emerging Tech

Fans forward: creating lean-in engagement with personalised next-gen sport streaming experiences

Summer 2026 provided “one of the biggest live sport moments of the decade” in the FIFA World Cup, according to Keith Belford, Wurl’s general manager for EMEA, in a recent guest post on the Streaming Media Europe blog.

Streamingmediaglobal

Aug

6th

2026

13:42

stream advertising is creating new r opportunities for FAST

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Jul

29th

2026

13:52

B2B Tag

Sportel Monaco

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Jul

21st

2026

13:01

Events, Emerging Tech, Marketing and Promotional Activities, Events and Conferences

From show to scene: Three perspectives on the future of CTV contextual targeting

Contextual targeting in streaming TV is evolving. Advertisers are moving beyond traditional channel and show-level signals to understand the moments surrounding every ad opportunity. To explore this shift and where the industry is headed, Wurl partnered with Marketecture on a three-part video series, From Show to Scene, featuring leaders from across the streaming and advertising ecosystem.

KERV.ai

Jul

21st

2026

11:33

Emerging Tech, B2B Tag

Three perspectives on the future of contextual targeting in CTV

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Jul

2nd

2026

13:37

B2B Tag

Key takeaways from Cannes Lions 2026

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Jun

17th

2026

12:49

Events

StreamTV Show: Wurl Chief Warns FAST Business Model Is ‘Fundamentally Flawed’

Thomas K. Arnold June 17, 2026 DENVER — The explosive growth of free ad-supported streaming television (FAST) has masked deeper structural problems that threaten the long-term viability — and sustainability — of the business, according to Wurl CEO Dave Bernath.

Media Play News

Jun

17th

2026

08:30

Partnerships and Alliances, Emerging Tech, New Offerings

Transmit and Wurl Launch Zero-lift Commercial Layer for Live Sports on FAST

New offering brings scalable monetization to high-impact moments in sports streaming, helping content owners unlock greater revenue With Wurl and Transmit, we’re able to bring in new revenue for our channels without changing how we

Technology Today

Jun

16th

2026

22:00

Partnerships and Alliances, Emerging Tech, New Offerings

Transmit and Wurl Launch Zero-lift Commercial Layer for Live Sports on FAST

Business Herald Online

Jun

16th

2026

18:01

StreamTV Show Panelists Debate How Advertisers Can Reach the Masses in a Fragmented Media Landscape

Thomas K. Arnold June 16, 2026 DENVER — The era of mass media may be over, but the need for mass reach remains very much alive.

Media Play News

Wurl's customers primarily consist of media Production and broadcast Media Production and Distribution companies. Examples of Wurl's customers include TED, E.W. Scripps Company and BBC Studios. Wurl has commercial and technical partners like LG Electronics and Rakuten TV. Examples of Wurl's suppliers include Magnite and Backlight.

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Wurl

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

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