Wurl

http://www.wurl.com
https://www.linkedin.com/company/wurl-inc/

Wurl, founded in 2011 and headquartered in the US, is a privately owned video technology company specializing in streaming and FAST (free ad-supported streaming TV) channels. The company's video distribution and advertising services reach connected TVs, delivering individually targeted ads. Wurl's main product is a video and streaming backend. As of 2023, the company has a headcount of 140 employees and generates less than $100 million in annual revenue. Wurl is currently owned by AppLovin.

2023 Revenue

Founded

2011

Headcount

138

Headquarters

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

Similar Companies

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Wurl offers 3 products in the ad tech and media tech industries. Wurl's product portfolio comprises of RTB and programmatic, ad measurement and verification and video processing and playout.

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Wurl's revenues were less than $100M in 2023. Caretta Research has split Wurl's revenue into 4 different product categories, the largest of which is supply side platform (SSP). For full access to Wurl's revenue breakdown subscribe to Caretta Portal.

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Dec

9th

2024

21:36

Caretta Research_Monitor Company

Holiday contextual targeting and ad trends

Get ad & content benchmarks in Wurl's CTV Trends Report! Free report here

Wurl

Dec

9th

2024

21:36

Caretta Research_Monitor Company

Holiday contextual targeting and ad trends

Get ad & content benchmarks in Wurl's CTV Trends Report! Free report here

Wurl

Dec

4th

2024

14:05

ESG

Does a bad relationship with your ad lead to abandonment issues? (a FAST perspective)

Get ad & content benchmarks in Wurl's CTV Trends Report! Free report here

Wurl

Nov

27th

2024

19:50

Next-level advertising with Wurl’s creative analysis

Get ad & content benchmarks in Wurl's CTV Trends Report! Free report here

Wurl

Nov

27th

2024

01:00

Artificial Intelligence

How Can AI Identify Emotions That Make Up the "Holiday Spirit" in CTV Content? A Q&A With Wurl's Ron Gutman

How Can AI Identify Emotions That Make Up the "Holiday Spirit" in CTV Content? A Q&A With Wurl's Ron Gutman Ron Gutman, CEO of Wurl, discusses their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik's Wheel of Emotions.

Streaming Media

Nov

26th

2024

19:34

Partnerships and Alliances

Transmit, Wurl Partner on FAST Channel Ads

NEW YORK—Advanced-advertising solutions provider Transmit and connected-TV tech company Wurl have struck a partnership that will bring Transmit’s in-stream ad formats to the thousands of Wurl-powered FAST channels. The in-stream ad formats will allow free, ad-supported streaming TV (FAST) channels to create incremental inventory and revenue without disrupting the viewer experience, boosting monetization while minimizing audience churn, the companies said.

TVTechnology

Nov

25th

2024

08:21

Partnerships and Alliances

Transmit and Wurl Partner to Enhance Monetization in the Fast Channel

Transmit’s in-stream ad formats will now be available to thousands of Wurl’s FAST publishers, boosting revenue without disrupting the viewer experience. Transmit, a market-leading technology platform offering advanced advertising solutions and Wurl, a leader in the Connected TV (CTV) industry, announced a strategic partnership to bring Transmit’s in-stream ad formats to the thousands of FAST channels in the Wurl ecosystem.

MarTech Cube

Nov

22nd

2024

09:01

Partnerships and Alliances

TRANSMIT AND WURL PARTNER TO ENHANCE MONETIZATION IN THE FAST CHANNEL ECOSYSTEM

Transmit’s in-stream ad formats will now be available to thousands of Wurl’s FAST publishers, boosting revenue without disrupting the viewer experience.

Associated Press

Nov

21st

2024

14:00

Business Expansion, Partnerships and Alliances

Wurl boosts FAST arsenal with in-stream CTV ad formats from Transmit

AppLovin-owned Wurl is expanding capabilities it offers to FAST channel publishers, marking a new strategic partnership with Transmit that brings the latter’s in-stream and other CTV ad formats into the fold to boost monetization. Wurl is already a significant vendor in the FAST space, helping to power thousands of free ad-supported streaming channels and offering tools for distribution and monetization, including emotion-basedcontextual ad targeting.

FierceVideo

Nov

13th

2024

15:40

ESG, Artificial Intelligence

Basics of contextual advertising on streaming TV (10 things you should know)

Get ad & content benchmarks in Wurl's CTV Trends Report! Free report here

Wurl

Nov

12th

2024

16:51

Holiday season CTV marketing: a year-round opportunity

Get ad & content benchmarks in Wurl's CTV Trends Report! Free report here

Wurl

Oct

31st

2024

16:19

Wurl at ANA Masters of Marketing: A week of insights and innovation

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Wurl

Wurl's customers primarily consist of streaming services companies. Examples of Wurl's customers include TED Conferences, AMC Networks and BBC Studios. Wurl has commercial and technical partners like Rakuten TV and LG Electronics. Wurl has suppliers like Backlight.

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Analysis

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Wurl

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