Wurl

http://www.wurl.com
https://www.linkedin.com/company/wurl-inc/

Wurl, a privately owned company headquartered in the US and a subsidiary of AppLovin, was founded in 2011, employs approximately 140 individuals, and reported $70.0M in revenue as of 2024. It operates as a tier 1 media tech buyer. The company specializes in video processing and playout, functioning as a video technology company focused on streaming and FAST channels. Its video distribution and advertising services are designed to reach connected TVs, delivering individually targeted advertisements.

2024 Revenue

Founded

2011

Headcount

130

Headquarters

United States

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

News Summary:

On July 21, 2026, Wurl partnered with Marketecture to launch "From Show to Scene," a three-part video series exploring the evolving landscape of contextual targeting in streaming TV. The series details how advertisers are shifting beyond traditional channel and show-level signals to understand specific moments surrounding ad opportunities. Previously, on June 17, 2026, Wurl CEO Dave Bernath stated that the free ad-supported streaming television (FAST) business model is "fundamentally flawed," arguing that its rapid growth masks deeper structural problems that threaten its long-term viability and sustainability.

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Wurl offers 3 products in the ad tech and services and media tech industries. Wurl's product portfolio comprises of video processing and playout, RTB and programmatic and ad measurement and verification.

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Wurl's revenues were less than $100M in 2024. Caretta Research has split Wurl's revenue into 3 different product categories, the largest of which is fAST playout. For full access to Wurl's revenue breakdown subscribe to Caretta Portal.

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Jul

29th

2026

13:52

B2B Tag

Sportel Monaco

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Jul

21st

2026

13:01

Events, Emerging Tech, Marketing and Promotional Activities, Events and Conferences

From show to scene: Three perspectives on the future of CTV contextual targeting

Contextual targeting in streaming TV is evolving. Advertisers are moving beyond traditional channel and show-level signals to understand the moments surrounding every ad opportunity. To explore this shift and where the industry is headed, Wurl partnered with Marketecture on a three-part video series, From Show to Scene, featuring leaders from across the streaming and advertising ecosystem.

KERV.ai

Jul

21st

2026

11:33

Emerging Tech, B2B Tag

Three perspectives on the future of contextual targeting in CTV

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Jul

2nd

2026

13:37

B2B Tag

Key takeaways from Cannes Lions 2026

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Jun

17th

2026

12:49

Events

StreamTV Show: Wurl Chief Warns FAST Business Model Is ‘Fundamentally Flawed’

Thomas K. Arnold June 17, 2026 DENVER — The explosive growth of free ad-supported streaming television (FAST) has masked deeper structural problems that threaten the long-term viability — and sustainability — of the business, according to Wurl CEO Dave Bernath.

Media Play News

Jun

17th

2026

08:30

Partnerships and Alliances, Emerging Tech, New Offerings

Transmit and Wurl Launch Zero-lift Commercial Layer for Live Sports on FAST

New offering brings scalable monetization to high-impact moments in sports streaming, helping content owners unlock greater revenue With Wurl and Transmit, we’re able to bring in new revenue for our channels without changing how we

Technology Today

Jun

16th

2026

22:00

Partnerships and Alliances, Emerging Tech, New Offerings

Transmit and Wurl Launch Zero-lift Commercial Layer for Live Sports on FAST

Business Herald Online

Jun

16th

2026

18:01

StreamTV Show Panelists Debate How Advertisers Can Reach the Masses in a Fragmented Media Landscape

Thomas K. Arnold June 16, 2026 DENVER — The era of mass media may be over, but the need for mass reach remains very much alive.

Media Play News

Jun

8th

2026

12:23

Emerging Tech, B2B Tag

The state of free streaming TV: FAST’s next phase

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Jun

3rd

2026

10:30

Emerging Tech, Big Data/Analytics

Wurl: Data Backs Advertising on Streaming News Channels

Key Takeaways Wurl’s CTV Trends Report argues that advertisers may be missing valuable FAST News audiences by relying on broad channel- or genre-level exclusions. Scene-level contextual targeting gives advertisers more precise control by evaluating the content moments before ad breaks instead of judging an entire program or channel.

Demand Gen Report

Jun

2nd

2026

01:00

Emerging Tech, B2B Tag

Week in Charts: Les Binet on the Impact of AI, Ofcom Finds TV-Based Podcasts Improve Fan Experience, and Breaking Down Brand Safety Risks in TV News

In this week’s Week in Charts, Les Binet on the impact of AI, Ofcom finds TV-based podcasts improve fan experience, and breaking down brand safety risks in TV news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here.

VideoWeek

May

28th

2026

14:28

B2B Tag

In Context: Rethinking the role of contextual advertising in CTV

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Wurl's customers primarily consist of media and TV services, non-profit Organizations and broadcast Media Production and Distribution companies. Examples of Wurl's customers include Scripps Networks, BBC Studios and TED. Wurl has commercial and technical partners like Rakuten TV and LG Electronics. Examples of Wurl's suppliers include Backlight and Magnite.

Analysis

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Analysis

Data

Wurl

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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