News Summary:
On October 1, Wurl's Ria Madrid discussed the company's new content intelligence platform, describing it as an "enrichment enablement solution" designed to allow demand-side platforms (DSPs) to scale advanced targeting across connected TV (CTV) and directly connect streaming content intelligence with programmatic demand. Earlier, on September 28, Wurl announced that the platform, built for CTV and free ad-supported streaming TV (FAST) environments, now supports real-time bid requests across more than 140 billion monthly CTV impressions and is integrating with Yahoo DSP, StackAdapt, and Viant. Previously, on September 24, Keith Bedford, GM EMEA at Wurl, addressed the transition of live sports to FAST, noting that "high-end content" drives higher advertising revenue. Wurl officially announced the launch of its Content Intelligence Platform on September 17, stating the offering provides DSPs a direct path to premium contextually enriched CTV inventory. This followed the platform's launch on September 16, when the company stated it connects streaming content intelligence with programmatic demand, giving buyers more ways to understand, target, and activate CTV inventory.
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