Wurl

http://www.wurl.com
https://www.linkedin.com/company/wurl-inc/

Wurl is a privately owned company headquartered in the US, with AppLovin as its parent company, functioning as a tier 1 media tech buyer. Founded in 2011, the company employs approximately 140 individuals and reported $70.0M in revenue as of 2024. The company specializes in video processing and playout, further specializing in streaming and FAST channels. Its video distribution and advertising services reach connected TVs, delivering individually targeted ads.

2024 Revenue

Founded

2011

Headcount

137

Headquarters

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

News Summary:

Wurl CEO Bernath, speaking at Possible 2026 on April 29, addressed the evolving connected TV (CTV) landscape, noting the conversation's shift from hype to practical implementation and highlighting Wurl's unique position within this equation. Previously, on March 26, Wurl announced its strong presence at POSSIBLE 2026, where Ria Madrid, the company’s VP Advertising Partnerships, presented a masterclass titled "Streaming TV’s Programmatic Sweet Spot: Scene-Level Targeting at Scale." Earlier in March, on the 23rd, Wurl released data indicating that sports content comprises only 2.7% of viewership for all free ad-supported streaming TV (FAST), a finding that reportedly surprised the streaming-video business.

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Wurl offers 3 products in the media tech and ad tech and services industries. Wurl's product portfolio comprises of ad measurement and verification, RTB and programmatic and video processing and playout.

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Wurl's revenues were less than $100M in 2024. Caretta Research has split Wurl's revenue into 3 different product categories, the largest of which is fAST playout. For full access to Wurl's revenue breakdown subscribe to Caretta Portal.

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May

4th

2026

11:40

B2B Tag

In Context: How contextual advertising drives engagement

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory

Wurl

Apr

29th

2026

18:30

Emerging Tech

Why the future of TV looks more like its past than expected

We caught up with Bernath, CEO of Wurl, at Possible 2026, where the conversation around connected TV (CTV) has shifted from hype to something more grounded: how to make it actually work. Wurl sits in an unusual position in that equation.

The Drum

Apr

24th

2026

13:30

B2B Tag

Contextual dissonance: The silent killer of brand affinity on streaming TV

ADVERTISING Scene-level targeting across the largest footprint of streaming inventory Wurl Advertising Scene-level targeting across the largest footprint of streaming inventory

Wurl

Apr

13th

2026

10:37

B2B Tag

Free Streaming TV Trends: Access, Awareness, and Innovation

BrandDiscoveryReal-time contextual targeting for CTV ads

Wurl

Mar

26th

2026

04:42

Emerging Tech

Wurl at POSSIBLE 2026

Wurl is excited to return to POSSIBLE, the premier marketing and tech event in Miami where industry leaders connect, share ideas, and shape the future of marketing. We’re showing up strong across the event – here’s where you can find us: Speaking: Ria Madrid, Wurl’s VP, Advertising Partnerships, will present a Masterclass, Streaming TV’s Programmatic Sweet Spot: Scene-Level Targeting at Scale, alongside industry thought leaders on Monday, April 27 at 2:30pm.

Wurl

Mar

23rd

2026

18:30

Partnerships and Alliances, Emerging Tech

FAST Sports: Contrary to Some Data, Sports Does Have a Future on FAST

Sports content in free streaming is still relatively scant, but it’s growing, right along with its monetization capabilities Streaming-tech company Wurl recently shocked the streaming-video business when it released data suggesting that sports usage accounts for only 2.7% of viewership for all free ad-supported streaming TV (FAST).

Sports Video Group

Mar

6th

2026

13:15

B2B Tag

In Context: Matching the moment with dynamic creative

BrandDiscoveryReal-time contextual targeting for CTV ads

Wurl

Feb

19th

2026

14:21

B2B Tag

Free Streaming TV: What’s Driving FAST’s Growth

BrandDiscoveryReal-time contextual targeting for CTV ads

Wurl

Feb

9th

2026

18:30

Emerging Tech, B2B Tag

Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath – Beet.TV

Connected TV advertising is rapidly evolving from a branding medium into a measurable performance channel, driven by advances in contextual targeting, data normalization and artificial intelligence, according to Dave Bernath, chief executive of streaming data and ad-tech firm Wurl.

Beet.TV

Feb

2nd

2026

13:36

Emerging Tech, B2B Tag

In Context with TVision: The efficacy of scene

BrandDiscoveryReal-time contextual targeting for CTV ads

Wurl

Jan

25th

2026

18:30

Emerging Tech, B2B Tag

Viewer tolerance replaces inventory growth as primary yield constraint in streaming

The industry’s approach to advertising yield optimization has shifted from maximizing inventory to managing viewer tolerance as a hard economic limit. Media companies are now treating ad load and placement as strategic decisions tied directly to revenue performance, not secondary user experience considerations.

NewscastStudio

Jan

15th

2026

16:22

Emerging Tech, B2B Tag

In Context with Innovid: The power of context and dynamic creative

BrandDiscoveryReal-time contextual targeting for CTV ads

Wurl

Wurl's customers primarily consist of media Production and media and TV services companies. Examples of Wurl's customers include BBC Studios, TED and E.W. Scripps Company. Wurl has commercial and technical partners like Rakuten TV and LG Electronics. Examples of Wurl's suppliers include Backlight and Magnite.

Analysis

Data

Analysis

Data

Wurl

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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