Wurl

http://www.wurl.com
https://www.linkedin.com/company/wurl-inc/

Wurl, a privately held US-based company founded in 2011, provides video technology and advertising services. Employing approximately 140 people, the company specializes in real-time bidding (RTB) and programmatic advertising for streaming and FAST (Free Ad-Supported Television) channels. Wurl's services distribute video content and targeted advertisements to connected TVs. In 2024, the company's revenue was less than $100 million. Wurl is a subsidiary of AppLovin.

2024 Revenue

Founded

2011

Headcount

137

Headquarters

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

News Summary:

Wurl announced on Thursday the appointment of Dave Bernath as its new Chief Executive Officer, succeeding Ron Gutman, who is retiring after three years leading the company through expansion and product development. This follows a period of significant growth and transformation, according to the company. Separately, adtech consultant Peter Crofut, formerly with Wurl, discussed audience discovery and connected TV advertising on a podcast, highlighting strategies for creating emotionally resonant connections beyond premium audiences. A news report cited Wurl's data indicating that cable and broadcast services contain approximately 12 to 16 minutes of advertisements per hour, compared to 4 to 8 minutes per hour on most streaming platforms. Finally, the Leon A. Wurl Service Center in Erie hosted its annual Fall Clean-Up Day on Saturday, October 28th, from 8 a.m. to 2 p.m.

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Wurl offers 3 products in the media tech and ad tech industries. Wurl's product portfolio comprises of ad measurement and verification, RTB and programmatic and video processing and playout.

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Wurl's revenues were less than $100M in 2024. Caretta Research has split Wurl's revenue into 3 different product categories, the largest of which is fAST playout. For full access to Wurl's revenue breakdown subscribe to Caretta Portal.

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Nov

26th

2025

16:46

Emerging Tech, B2B Tag

From proving to performing: 2025 reflections and predictions for the year ahead in streaming TV

Discover strategies for successful live events on FAST – Get the guidebook

Wurl

Nov

18th

2025

18:08

CT_Monitor Company

The Monetization Power of Live Programming on FAST

Discover strategies for successful live events on FAST – Get the guidebook

Wurl

Nov

16th

2025

18:30

Emerging Tech

Consumers spend 40+ hours a week watching video across all platforms: TV, computer, mobile phones, and tablets

Future of Video: Business of Streaming brings industry leaders together November 18-20 in Marina del Rey Marriott Parks Associates research finds US consumers spend more than 40 hours per week watching video across multiple platforms. The firm will share data specific to consumers’ video consumption in the S.O.S. State of Streaming report to be released at the eighth annual Future of Video: Business of Streaming on November 18-20, at the Marina del Rey Marriott in Marina del Rey, California.

Parks Associates

Nov

16th

2025

10:06

Emerging Tech

CES

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Wurl

Nov

16th

2025

10:04

Content London

A preview of this article is not available. Please click on the headline to read the complete article

Wurl

Nov

5th

2025

10:06

Emerging Tech, CT_Monitor Company

Industry expert warns advertisers against treating CTV like display campaigns

Digital advertising professionals transitioning from performance marketing backgrounds frequently mishandle connected television campaigns by applying display and video web strategies to fundamentally different streaming environments. Vlad Chubakov, Associate Director of Programmatic at Delve Deeper, outlined four common mistakes in a detailed LinkedIn post shared on November 4, 2025, drawing responses from industry professionals who confirmed widespread challenges in CTV campaign execution.

PPC Land

Nov

5th

2025

00:15

Three Takeaways from Wurl’s 2025 CTV Trends Report

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Association of National Advertisers

Oct

30th

2025

12:36

Emerging Tech, CT_Monitor Company

Nearly 50% of Pay-TV Households Receive Their Video Service Through Internet-Delivered Platforms

Nearly 50% of Pay-TV Households Receive Their Video Service Through Internet-Delivered Platforms Research firm releases S.O.S. report at Future of Video: Business of Streaming, featuring keynotes from Charter, Tubi, Verizon Business, Wurl, FloSports, Canela Media, and Needham & Company PLANO, Texas, Oct.

Le Lézard

Oct

29th

2025

04:01

Emerging Tech

Future of TV Briefing: Streaming advertising’s supply-demand imbalance

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

Digiday

Oct

19th

2025

18:30

Artificial Intelligence, CT_Monitor Company

Attention shoppers: AI’s on the job in retail media

Spending in retail media networks shows no sign of slowing down. Retail media spending has grown from $30 billion in 2021 to an estimated $60.8 billion this year and is projected to grow to more than $100 billion by 2029 (per eMarketer).

SmartBrief

Oct

15th

2025

18:56

Key takeaways from Advertising Week New York 2025

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Wurl

Oct

15th

2025

16:46

Emerging Tech

Scene Level Targeting on CTV, Explained

Connected TV (CTV) advertising has long outgrown the old playbook of one-size-fits-all audience targeting. Traditional audience targeting focuses on who the viewer is, utilizing demographics like age, gender or household income to create a complete picture.

Viant

Wurl's customers primarily consist of media and TV services and media Production companies. Examples of Wurl's customers include BBC Studios, E.W. Scripps Company and TED. Wurl has commercial and technical partners like Rakuten TV and LG Electronics. Examples of Wurl's suppliers include Magnite and Backlight.

Analysis

Data

Analysis

Data

Wurl

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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