Backlight

https://www.backlight.co/
https://www.linkedin.com/company/backlight-co/

Backlight is a privately owned US-based media and entertainment technology company founded in 2021. Employing approximately 250 people, the company develops and provides cloud-native software solutions across the video content lifecycle, encompassing ideation, pre-production, planning, post-production, distribution, and analysis. Organized into two divisions, Backlight Creative (including ftrack, cineSync, iconik Gem, and Celtx) and Backlight Streaming (including Zype and Wildmoka), Backlight's revenue in 2023 was less than $50 million.

2023 Revenue

Founded

2021

Headcount

247

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

118

News Summary:

The way media consumption has changed in the last ten years fueled the creation of new channels and content, according to a recent statement. Broadcasters and content creators face the challenge of connecting with audiences in meaningful ways across various platforms and languages while maintaining efficient workflows. Studios also face the challenge of managing, integrating, and scaling complex narrative designs in video games and interactive media. A market study by HTF MI, released on an unspecified date, provides a comprehensive analysis of the global online video platforms market, covering product and industry scope, as well as market prognosis and status for 2025-2032. The study spans more than 143 pages.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of video processing and playout, production and post production, user experience and devices, video business systems and content supply chain.

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Backlight's revenues were less than $50M in 2023. Caretta Research has split Backlight's revenue into 9 different product categories.

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Mar

1st

2025

07:51

Caretta Research_Monitor Company

Online Video Platforms Market SWOT Analysis by Leading Key Players: Zype, Viddler, Dacast, Qumu, Hippo Video

HTF MI just released the Global Online Video Platforms Market Study, a comprehensive analysis of the market that spans more than 143+ pages and describes the product and industry scope as well as the market prognosis and status for 2025-2032.

openPR

Feb

28th

2025

18:30

Caretta Research_Monitor Company

Online Video Platforms Market SWOT Analysis by Leading Key Players: Zype, Viddler, Dacast, Qumu, Hippo Video

Blogarama

Feb

27th

2025

18:30

Artificial Intelligence

Deliver localized content at scale with AI: Introducing live translation and multi-track subtitles in Wildmoka

Today, connecting with audiences wherever they are—and doing so in a meaningful way—has never been more critical. Viewers expect real-time updates, accessible content, and stories that feel personal, no matter the platform or language. Broadcasters and content creators must meet these expectations while maintaining efficient, scalable workflows that can adapt quickly.

Backlight

Feb

13th

2025

17:16

Future Narrative

In an era where video games and interactive media rival the film and TV industry in delivering engaging storytelling, studios face the daunting task of seamlessly managing, integrating, and scaling complex narrative design into their development pipelines.

Backlight

Feb

13th

2025

17:16

Media Stats 2024 Report

The way media is consumed has changed dramatically in the last ten years. Increased demand fuels the creation of new channels, and fresh media soon follows, inspiring a wave of content creators to join. Media management serves as a constant source of stability throughout this evolution by preserving the history of organizations and enabling each asset to reach its maximum potential by keeping it visible for creators.

Backlight

Feb

13th

2025

17:08

Caretta Research_Monitor Company

Best Practices for Live Events

Billions of viewers tuned in to watch their favorite teams compete in the global sporting event that united fans and cultures. For major brands and broadcasters, it was the opportunity of a lifetime to test new approaches to live event coverage and storytelling.

Backlight

Feb

13th

2025

17:08

Caretta Research_Monitor Company

Solve media asset management challenges with Backlight and Google Cloud

Discover the power of media asset management – a strategic approach that centralizes media storage, amplifies efficiency, and enhances collaboration.

Backlight

Feb

13th

2025

17:08

Artificial Intelligence

Creative project management for animation

Your animators can tackle each day knowing exactly which shots need their attention. They can get on with the business of creating in the apps they love , rather than feeling overloaded with admin

Backlight

Feb

13th

2025

17:08

Robotics, Caretta Research_Monitor Company

Media Supply Chain Insights

Why your media is increasingly at risk The best security practices of highly effective organizations A detailed look into iconik's three-layer security model with enterprise-level and standard media protection and IT security Your media assets are not only valuable but increasingly vulnerable.

Backlight

Feb

13th

2025

17:08

Caretta Research_Monitor Company

Digital Transformations Checklist

Backlight

Feb

13th

2025

17:08

Caretta Research_Monitor Company

Handbook for Marketers

In this new handbook, we explore the challenges facing marketing organizations and the new technology and workflows others are using to succeed and future-proof their creative operations.

Backlight

Feb

13th

2025

17:08

Caretta Research_Monitor Company

Digital Video Infrastructure

An in-depth guide with over 30 pages exploring the technical, product, and business challenges of building and scaling your digital video strategy. What you'll find inside

Backlight

Backlight's customers primarily consist of telecoms and software Development companies. Examples of Backlight's customers include Orange Group, AT&T and Google. Backlight has commercial and technical partners like IBM, Apple and Microsoft.

Analysis

Data

Analysis

Data

Backlight

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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