Backlight

Backlight

https://www.backlight.co/
https://www.linkedin.com/company/backlight-co/

Backlight is a privately held global media and entertainment technology company founded in 2021 and headquartered in the US. The company has acquired a portfolio of cloud-native software solutions specializing in video content ideation, pre-production, planning, post-production, distribution, and analysis. Backlight operates two divisions: Backlight Creative, which includes the product lines of ftrack, cineSync, iconik Gem, and Celtx; and Backlight Streaming, which includes the product lines of Zype and Wildmoka. As of 2022, Backlight has 280 employees and generates less than $25 million in annual revenue.

2022 Revenue

Founded

2021

Headcount

247

Headquarters

US

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

115

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of content supply chain, user experience and devices, video business systems, production and post production and video processing and playout.

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Backlight's revenues were less than $50M in 2022. Caretta Research has split Backlight's revenue into 8 different product categories.

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Dec

19th

2024

20:30

Partnerships and Alliances, Artificial Intelligence

Zype Streaming Platform Partners with NPAW to Add Full Analytics Suite

Zype Streaming Platform Partners with NPAW to Add Full Analytics Suite Zype, an all-in-one video management and distribution platform, and NPAW, a leading provider of AI-driven video analytics solutions, have partnered to offer streaming businesses an all-in-one solution for optimizing content delivery, increasing user engagement, measuring quality of experience (QoE) and ultimately, driving revenue and customer satisfaction.

Streaming Media

Dec

16th

2024

18:30

Partnerships and Alliances, Artificial Intelligence

Zype partners with NPAW

Zype, an all-in-one video management and distribution platform, and NPAW, a provider of AI-driven video analytics solutions, have partnered to offer streaming businesses an all-in-one solution for optimising content delivery, increasing user engagement, measuring quality of experience (QoE) and ultimately, driving revenue and customer satisfaction.

Advanced Television

Dec

10th

2024

18:30

A guide to planning VFX projects with ftrack

In VFX production, where teams must handle complex tasks, tight deadlines, and multiple revisions, efficient project management and smooth collaboration are vital to success. ftrack offers a robust solution designed explicitly for the unique challenges of visual effects workflows.

Dec

6th

2024

04:32

Partnerships and Alliances, Artificial Intelligence, Caretta Research_Monitor Company

Qortex Partners with Zype to Unlock the CTV Opportunity for Publishers and Content Owners

New York, NY, December 06, 2024 — Qortex, a leading AI-driven platform specializing in video data and insights, has announced a strategic partnership with Zype, the leading API-first SaaS for video that provides content management and monetization solutions for digital video publishers.

Business News This Week

Dec

4th

2024

21:01

Partnerships and Alliances, Artificial Intelligence, Caretta Research_Monitor Company

Qortex Partners with Zype to Unlock the CTV Opportunity for Publishers and Content Owners

New York, NY December 04, 2024 --( PR.com )-- Qortex, a leading AI-driven platform specializing in video data and insights, has announced a strategic partnership with Zype, the leading API-first SaaS for video that provides content management and monetization solutions for digital video publishers.

Associated Press

Dec

3rd

2024

18:30

Partnerships and Alliances, Artificial Intelligence, Caretta Research_Monitor Company

Zype Partners with Qortex to Unlock the CTV Opportunity for Publishers and Content Owners

Qortex has partnered with Zype to revolutionize CTV advertising and create new revenue opportunities for publishers. NEW YORK (December 04, 2024) – Qortex, a leading AI-driven platform specializing in video data and insights, has announced a strategic partnership with Zype, the leading API-first SaaS for video that provides content management and monetization solutions for digital video publishers.

Dec

1st

2024

18:30

Managing media assets across teams: A deep dive into collaboration features in iconik

As organizations and creative teams become more globally distributed, the challenge of managing media assets across different locations is growing. Whether you’re part of a news team, a production studio, a marketing group, or any other business that relies on efficient collaboration to deliver high-quality work, iconik—a cloud-based media asset management (MAM) solution—meets these needs.

Nov

18th

2024

18:30

Cost vs. benefit: Analyzing the financial implications of cloud migration

Migrating to the cloud is a significant decision for any organization, especially when considering the financial implications. Iconik, a cloud-based media management platform, offers several advantages, but to make an informed decision, it’s essential to weigh the costs against the benefits.

Nov

11th

2024

18:30

Mastering real-time content creation for live event broadcasting

Audiences now demand instant access to updates, live highlights, and behind-the-scenes footage, all delivered flawlessly across various digital platforms. Whether it's breaking news, live sports events, or entertainment coverage, viewers expect to consume content the moment it happens, no matter where they are.

Nov

5th

2024

18:30

The ultimate guide to media archive management and why every organization needs it

We are all media companies now. Organizations in every sector are now creating more content in more forms than ever before. For example, a 2023 study of video output reported that financial services firms lead the way (producing an average of 934 videos per company that year), followed by high tech (917 videos) and education (634 videos).

Oct

27th

2024

18:30

How vertical video is changing the way broadcasters engage with audiences

Browse leading broadcasters' websites, apps, and social media channels, and you will notice that many are now publishing vertical videos. Take US broadcaster CNN, who, in late 2023, launched Shorts with TikTok-style news summaries. Or FOX Sports, which began publishing vertical highlights of the Copa America and Euros soccer tournaments in the summer of 2024.

Oct

9th

2024

18:30

Iconik achieves SOC 2 security compliance, strengthening its commitment to data security

Backlight is excited to announce that iconik, our cloud-based collaboration and media management hub, has achieved SOC 2 Type I compliance, marking a step forward in our continued commitment to security. This certification reflects our ongoing dedication to protecting the integrity and confidentiality of the data entrusted to us by our users.

Backlight has customers like AT&T, Orange Group and Google. Backlight has commercial and technical partners like Apple, IBM and Microsoft.

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