Backlight

https://www.backlight.co/
https://www.linkedin.com/company/backlight-co/

Backlight is a privately owned media and entertainment technology company headquartered in the US. Founded in 2021, the company, which employs approximately 260 individuals, reported $50.0M in revenue as of 2024. As a tier 2 media tech buyer, Backlight specializes in software development through a portfolio of cloud-native software solutions. The company is organized into two divisions: Backlight Creative, which includes product lines such as ftrack, cineSync, iconik Gem, and Celtx, and Backlight Streaming, which comprises Zype and Wildmoka. These solutions are specialized in various aspects of video content, including ideation, pre-production, planning, post-production, distribution, and analysis.

2024 Revenue

Founded

2021

Headcount

255

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

Backlight develops infrastructure for modern media production, offering a portfolio of specialized products including Celtx, Ftrack, Iconik, Wildmoka, and Zype, which span the entire media lifecycle from pre-production to video monetization. On April 14, 2026, CEO Kathleen Barrett discussed her professional journey and leadership at the company, which is the parent of Iconik, Wildmoka, and ftrack, in an interview. This followed Backlight's announcement on April 10, 2026, that it would showcase a new Creative Operations Platform at the NAB Show from April 18-22 in Las Vegas, unifying Iconik’s media asset management with Wildmoka’s multi-platform publishing to streamline workflows. Previously, on April 9, 2026, MASV announced new technology integrations, including one with Backlight's Iconik, at NAB Show 2026.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of production and post production, content supply chain, video business systems, user experience and devices and video processing and playout.

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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.

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Apr

21st

2026

08:12

Emerging Tech, B2B Tag

Top Instant Loan Apps for Students in India (2026)

Key Takeaways Instant loan apps are usually more relevant for applicants with regular income, such as interns or salaried professionals. Before applying, always check eligibility, total charges, repayment terms, and whether the lender is linked to an RBI-registered NBFC or bank.

Zype

Apr

20th

2026

16:58

Emerging Tech

From Tool Sprawl to Creative Velocity: Rethinking the Modern Media Stack

Backlight builds the infrastructure that powers modern media production — from first draft to final distribution. Its portfolio of specialized products — Celtx, Ftrack, Iconik, Wildmoka, and Zype — covers every critical stage of the media lifecycle: pre-production, production tracking, media asset management, live content publishing, and video monetization.

NAB Show

Apr

14th

2026

18:23

Emerging Tech, B2B Tag

Interview: Kathleen Barrett, CEO of Backlight

I recently went one-on-one with Kathleen Barrett. Kathleen is the CEO of Backlight, the parent company of Iconik, Wildmoka, and ftrack. Adam: How did you get here? What experiences, failures, setbacks, or challenges have been most instrumental to your growth? Kathleen: I got here in the most roundabout way possible.

Adam Mendler

Apr

10th

2026

09:39

Events, Emerging Tech

Backlight Links Iconik And Wildmoka In Creative Ops Platform

Backlight will showcase a Creative Operations Platform at the NAB Show in Las Vegas, April 18-22, that unifies Iconik’s media asset management with Wildmoka’s multi-platform publishing to streamline workflows from creation through distribution. The company plans demonstrations in its Booth N2829 .

TVNewsCheck

Apr

9th

2026

18:30

Partnerships and Alliances, Emerging Tech

NAB 2026: MASV Announces New Integrations with Iconik, IBM Cloud, LucidLink

MASV (massive.io) has announced an expansion of its technology partner ecosystem at NAB Show 2026 (Booth N3142). New and upcoming integrations include Iconik, IBM Cloud Object Storage, and LucidLink Connect. “These partnerships represent a fundamental shift in how media teams experience file transfer,” says Majed Alhajry, CTO, MASV .

Sports Video Group

Apr

8th

2026

19:53

Events, Emerging Tech

Backlight Showcases Creative Operations Platform

Backlight, the global media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 in Las Vegas, April 19–22 (booth #N2829). The new offering brings the multi-platform publishing capabilities of Wildmoka to the media management workflow of Iconik, and will be the first platform to fully connect high-volume media management, review and approval, and multi-platform publishing.

Content+Technology

Apr

8th

2026

18:30

New Offerings, Emerging Tech

NAB 2026: Backlight to Showcase Iconik and Wildmoka Integration

Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19–22). The platform brings Wildmoka’s multi-platform publishing capabilities into the Iconik media management workflow.

Sports Video Group

Apr

8th

2026

05:35

New Offerings, Artificial Intelligence

Backlight Showcases Creative Operations Platform at NAB Show 2026, Connecting Media Management to Multi

Backlight, the global media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 in Las Vegas, April 19 – 22 (booth #N2829). The new offering brings the multi-platform publishing capabilities of Wildmoka to the media management workflow of Iconik, and will be the first platform to fully connect high-volume media management, review and approval, and multi-platform publishing.

Svconline

Apr

3rd

2026

18:30

Events, Emerging Tech

NAB 2026: Backlight to Showcase Iconik and Wildmoka Integration

Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). The platform brings Wildmoka's multi-platform publishing capabilities into the Iconik media management workflow.

4RFV International Broadcast News

Mar

10th

2026

18:30

Artificial Intelligence

Backlight Report Highlights Surge In Media Storage And AI Use

Backlight Report Highlights Surge In Media Storage And AI Use Backlight has released its 2026 Iconik Media Stats Report, revealing how growing content volumes, rising storage demands and increased use of artificial intelligence are reshaping media workflows across the industry.

4RFV UK

Mar

10th

2026

18:30

Artificial Intelligence, B2B Tag

Video is King - 2026 Iconik Media Stats Report Finds Vide...

Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the 2026 Iconik Media Stats Report, revealing how efficiency and scale are reshaping media operations.

4RFV International Broadcast News

Mar

10th

2026

13:36

Artificial Intelligence, B2B Tag

Video is King: 2026 Iconik Media Stats Report Finds Video Consumes 64% of Storage Needs for Media Assets

Svconline

Backlight's customers primarily consist of software Development and telecoms companies. Examples of Backlight's customers include Google, AT&T and Orange Group. Backlight has commercial and technical partners like IBM, Microsoft and Apple.

Example Customers

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Example Partners

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Analyst insight reports

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Sports content and distribution in 2026 and beyond

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Analysis

Data

Analysis

Data

Backlight

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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