Backlight

https://www.backlight.co/
https://www.linkedin.com/company/backlight-co/

Backlight is a privately owned US-based media and entertainment technology company founded in 2021. Employing approximately 260 people, the company generated roughly $50 million in revenue in 2024. Backlight develops and provides cloud-native software solutions across the video content lifecycle, encompassing ideation, pre-production, planning, post-production, distribution, and analysis. Its operations are structured into two divisions: Backlight Creative (including ftrack, cineSync, iconik Gem, and Celtx) and Backlight Streaming (including Zype and Wildmoka).

2024 Revenue

Founded

2021

Headcount

255

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

Backlight announced new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025, held September 12-15 at the RAI Amsterdam, booth #1.D09. These innovations aim to streamline workflows, increase content production and monetization, reduce costs, and improve content delivery across platforms. Live demos were offered. Further announcements included the addition of real-time collaboration to Iconik, AI-powered live streams to Wildmoka, and enhanced player capabilities to Zype. The company highlighted that these improvements address the pressure on media teams to deliver more content quickly without compromising quality.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of video processing and playout, content supply chain, user experience and devices, production and post production and video business systems.

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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.

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Nov

14th

2025

19:24

CT_Monitor Company

Backlight Executive Dinner

An invitation only event at which the DPP and Backlight bring together senior executives from major media organisations to discuss key trends in media. In Person In Person This event is invitation only.

The DPP

Oct

28th

2025

23:54

Emerging Tech

NAB New York 2025 Recap: AI, Cloud, and Hybrid Take Center Stage

NAB New York 2025 Recap: AI, Cloud, and Hybrid Take Center Stage Key Code Media's Michael Kammes reviews top products at the show. October 28, 2025 Shares From live broadcast innovation to post-production intelligence, NAB New York 2025 showcased how rapidly media workflows are evolving toward AI-driven, hybrid, and software-defined environments.

Hpaonline

Oct

28th

2025

10:30

Capital Refinance/Restructure, CT_Monitor Company

Planning Your ₹20,000 Loan Repayment Smartly with Zype

Life can surprise you with sudden expenses, like a medical bill, home repair, or a travel emergency. That’s when a 20000 personal loan from Zype comes to the rescue. But while getting instant funds is quick and easy, managing repayments smartly ensures your finances remain stable and stress-free.

NewsPatrolling

Oct

20th

2025

18:30

Emerging Tech

Media companies consolidate fragmented tech stacks to reduce costs and eliminate operational silos

Subscribe to NCS for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox. First Name Last Name Your Email Address (Required) Media organizations are moving away from fragmented vendor ecosystems toward centralized platforms as they seek to reduce hidden operational costs and eliminate departmental silos that slow content production and distribution workflows.

NewscastStudio

Oct

16th

2025

18:30

Emerging Tech

From cost center to creative force: How AI rights management maximizes revenue

Rights management can be a surprising path to revenue generation. Beyond freeing up storage space and consolidating costs, rights management adds a new layer of data to your content, which your team can then use to optimize content delivery, uncover new revenue streams, and greenlight projects faster.

Iconik

Oct

3rd

2025

18:30

Funding Activities, CT_Monitor Company

Funding and acquisitions in Indian startup this week [Sep 29- Oct 04]

During the week, 17 Indian startups raised a total of $206.89 million, comprising 6 growth-stage and 10 early-stage deals, while one startup kept its funding undisclosed. In contrast, 33 startups had collectively secured about $173.48 million in the previous week.

Entrackr

Oct

2nd

2025

17:52

Artificial Intelligence, CT_Monitor Company

AWS at IBC 2025: Agentic AI and a decade of AWS Elemental

Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand.

AWS Amazon

Sep

30th

2025

18:57

Partnerships and Alliances, New Offerings, Artificial Intelligence

Backlight adds real-time collaboration to Iconik, AI-powered livestreams to Wildmoka and enhanced player capabilities to Zype at IBC2025

BOSTON, September 2, 2025—Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12–15 at the RAI Amsterdam. These innovations connect the platforms to streamline workflows and enable media teams to dramatically increase content production and monetization, all while significantly reducing costs and delivering more compelling content across platforms.

Backlight

Sep

30th

2025

18:57

New Offerings

IBC 2025 Preview: Cloud-native production reshapes sports broadcasting workflows

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Backlight

Sep

30th

2025

18:57

CT_Monitor Company

France Télévisions hits record digital engagement with its Roland-Garros 24x7 channel powered by Wildmoka

France Télévisions hits record digital engagement with its Roland-Garros 24x7 channel powered by Wildmoka Paris, September 9th, 2025 — France Télévisions has reported record-breaking digital and broadcast engagement figures for its coverage of the 2025 Roland-Garros tournament, thanks to a bold new three-pillar strategy powered by Wildmoka, a Backlight solution.

Backlight

Sep

30th

2025

18:57

Awards and Recognitions

Iconik Review Wins Future’s Best of Show Award, Presented by TV Tech

AMSTERDAM — September 22, 2025 — Iconik Review, a set of enhanced review and approval features built into Iconik by Backlight, has been named a recipient of Future’s Best of Show Award, presented at IBC 2025 by TV Tech.

Backlight

Sep

30th

2025

03:10

Financial Results, CT_Monitor Company

Three-year-old Zype’s revenue jumps 5X to Rs 101 Cr in FY25

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Medial App

Backlight's customers primarily consist of search, social, and retail media and telecoms companies. Examples of Backlight's customers include AT&T, Orange Group and Google. Backlight has commercial and technical partners like IBM, Apple and Microsoft.

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