Backlight, a privately owned company headquartered in the United States, was founded in 2021, employs approximately 260 individuals, and reported $50.0M in revenue as of 2024. The company specializes in software development, operating as a global media and entertainment technology company that has acquired a portfolio of cloud-native software solutions for video content ideation, pre-production, planning, post-production, distribution, and analysis. Backlight operates two divisions: Backlight Creative, which includes the product lines of ftrack, cineSync, iconik Gem, and Celtx; and Backlight Streaming, which includes the product lines of Zype and Wildmoka.

2024 Revenue

Founded

2021

Headcount

287

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

On September 6, 2026, Backlight expanded its Creative Operations Platform with AI-powered discovery, live-to-digital workflows, and enhanced open connectivity at IBC2026 in Amsterdam. The company introduced the Iconik Publish Panel, which integrates Wildmoka's publishing tools directly into its platform, streamlining content distribution to platforms like YouTube and Instagram. Earlier, on September 2, CEO Kathleen Barrett stated that the unified Creative Operations Platform aims to help media organizations manage increasing content creation for more destinations on tighter timelines without adding complexity, leveraging smarter AI-powered discovery, faster live-to-digital production, and an open platform. This followed an announcement on September 1, confirming Backlight would demonstrate updates to its Iconik and Wildmoka platforms at IBC2026, including AI-powered discovery, live-to-digital production tools, and expanded platform connectivity, alongside the general availability of the Iconik Publish Panel. Previously, on August 28, 2026, Backlight revealed it would showcase these latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026, advancing the unified Creative Operations Platform introduced at NAB Show 2026 with a focus on AI-powered discovery, live-to-digital production, and a more open platform.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of video business systems, content supply chain, user experience and devices, production and post production and video processing and playout.
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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.
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Backlight's customers primarily consist of telecoms and search, social, and retail media companies. Examples of Backlight's customers include Google, Orange Group and AT&T. Backlight has commercial and technical partners like Microsoft, Amazon Web Services (AWS) and Apple.

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