Backlight, a privately owned company headquartered in the US, operates as a tier 2 media tech buyer and specializes in software development. Founded in 2021, the company employs approximately 260 individuals and reported $50.0M in revenue as of 2024. The company functions as a global media and entertainment technology provider that has acquired a portfolio of cloud-native software solutions focused on video content ideation, pre production, planning, post production, distribution, and analysis. Backlight operates two divisions: Backlight Creative, which includes the product lines of ftrack, cineSync, iconik Gem, and Celtx; and Backlight Streaming, which includes the product lines of Zype and Wildmoka.

2024 Revenue

Founded

2021

Headcount

255

Headquarters

US

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

On March 10, 2026, Backlight released its 2026 Iconik Media Stats Report, revealing how growing content volumes, rising storage demands, and increased use of artificial intelligence are reshaping media workflows across the industry. The report from the company, which powers video workflows for large media and entertainment organizations through its Iconik and Wildmoka products, highlights that video consumes 64% of storage needs for media assets, underscoring how efficiency and scale are reshaping media operations.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of production and post production, video processing and playout, video business systems, content supply chain and user experience and devices.
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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.
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Backlight's customers primarily consist of search, social, and retail media and telecoms companies. Examples of Backlight's customers include Orange Group, Google and AT&T. Backlight has commercial and technical partners like Microsoft, IBM and Apple.

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