South By Southwest Conferences and Festival is a Privately Owned, US-based company that functions as a tier 1 media tech buyer. Founded in 1987, the company employs approximately 630 individuals. It specializes in hosting conferences and festivals related to technology, film, music, education, and culture.
On September 17, 2026, South by Southwest announced the initial speakers for its 2027 SXSW Innovation Conference, scheduled for March 15-20, and the SXSW EDU Conference & Festival, set for March 13-16. Speakers for the Innovation Conference include AI expert Timnit Gebru, Poppi co-founder Allison Ellsworth, and social psychologist Amy Cuddy. Earlier, on August 31, 2026, co-founder Nick Barbaro and 29 other longtime investors sold their stakes in SXSW to a West Coast media conglomerate, making it the brand's sole owner. This followed an August 28, 2026, announcement that Nick Barbaro, a co-founder who helped establish the festival as an international institution, sold his stake in the conference and festival to Penske Media Corporation. Concurrently, SXSW announced that Penske Media Corporation transitioned from a majority stakeholder to full owner, completing a multi-year strategic partnership.
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