South By Southwest Conferences and Festival is a Privately Owned, US-based company that functions as a tier 1 media tech buyer. Founded in 1987, the company employs approximately 630 individuals. It specializes in hosting conferences and festivals related to technology, film, music, education, and culture.
On August 31, 2026, South by Southwest (SXSW) co-founder Nick Barbaro and 29 other long-time investors sold their stakes in the festival to a West Coast media conglomerate, making it the brand’s sole owner. Previously, on August 28, Penske Media Corporation announced its transition from a majority stakeholder to the full owner of SXSW, a move described as a seamless evolution of a multi-year strategic partnership. That same day, Barbaro confirmed he sold his stake in the conference and festival to Penske Media Corporation, though he remains president and sole owner of The Austin Chronicle. Earlier, on August 18, SXSW unveiled several changes for its 2027 event, scheduled for March 15-21 in Austin. These adjustments include a new podcast festival, a reordering of the event's footprint with new hubs for music programming, a new badge designed for C-Suite executives and founders, and new locals-only perks.
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South By Southwest Conferences and Festival offers products in the media and telecoms services industry. South By Southwest Conferences and Festival's product portfolio comprises of media and TV services.
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