Spotify, Publicly Owned, is headquartered in Sweden and the US. Founded in 2006, the company employs approximately 16,200 people and reported $18.7B in revenue as of 2025. The company specializes in media and TV services, providing audio streaming and media services that offer digital copyright restricted recorded music and podcasts, including content from record labels and media companies.

2025 Revenue

Founded

2006

Headcount

16,199

Headquarters

Sweden

Primary Segment

Media and TV services

Ownership

Publicly Owned

News Summary:

Spotify received a "buy" rating on March 13, despite facing significant competition in the music streaming space from services such as Apple Music and YouTube Music. On the same day, Justin Bieber continued his dominance on the platform in 2026, with his collection ‘The Best’ surpassing 19 billion streams as of March 13 and including a Post Malone collaboration. Earlier on March 13, Spotify began testing a new personalization feature for Premium users in New Zealand, allowing them to directly customize their Taste Profile. This followed insights shared by Morgan Stanley analysts, also on March 13, who highlighted Spotify Technology S.A. as a significant player in the subscription streaming market due to its strategic innovations in streaming and podcasting, following their recent Technology Media & Telecom conference in San Francisco.

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Spotify offers 2 products in the ad tech and services and media and telecoms services industries. Spotify's product portfolio comprises of ad measurement and verification and media and TV services.
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Spotify's revenues were $18.7B in 2025. Caretta Research has split Spotify's revenue into 2 different product categories, the largest of which is music streaming, which represents 100% of Spotify's revenue.
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Examples of Spotify's suppliers include Google, The Trade Desk and InMobi.

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