Singular, a privately owned company headquartered in Israel, was founded in 2014 and reported $44.0M in revenue as of 2024, with approximately 350 employees. The company functions as a marketing analytics provider, specializing in ad measurement and verification.
Singular released its ROI Index 2026 on April 2, 2026, introducing the first-ever multi-touch attribution leaderboards built on trillions of impressions, billions of clicks, and installs across thousands of ad networks. The index, also detailed on April 1, 2026, highlighted that AI is now baseline for optimization, measurement is modeled, and scale is consolidating within mobile marketing. Earlier on April 1, Gamelight migrated its user acquisition (UA) team to Singular to gain a unified view of performance reporting, replacing a previous process of manually reconciling data from multiple channel partners. This followed news from March 30, 2026, that Afterverse used Singular’s multi-touch attribution to determine its true TikTok ROI was twice as high as last-click attribution had shown, indicating significant undervaluing by traditional methods.
Singular offers 2 products in the ad tech and services industry. Singular's product portfolio comprises of ad measurement and verification.
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Singular's revenues were less than $50M in 2024. Caretta Research has split Singular's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Singular's revenue breakdown subscribe to Caretta Portal.
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