Singular is a privately held marketing analytics provider founded in 2014 and headquartered in Israel. The company offers ad measurement and analytics solutions to help businesses understand and optimize their marketing campaigns. As of 2023, Singular has over 220 employees and generates less than $50 million in annual revenue.
In 2023, Singular focused on app performance and user engagement. They discussed the iterative process of building a successful mobile app, emphasizing the importance of understanding user behavior, revenue generation, and retention strategies. Additionally, they addressed the evolving regulatory landscape in China, highlighting the requirement for an ICP license for app publishers to list their apps on the iOS App Store. Singular also explored the challenges and limitations of data collection in the Privacy Sandbox on Android, seeking solutions to reduce noise and optimize data acquisition. Furthermore, they recognized the significance of app marketing in India's competitive mobile market, acknowledging the country's rapid smartphone adoption and the potential for app-based growth.
Singular offers 2 products in the ad tech industry. Singular's product portfolio comprises of ad measurement and verification.
Subscribe for full access to Singular's products in full detail
Singular's revenues were less than $50M in 2023. Caretta Research has split Singular's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Singular's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Singular's revenue in full detail
Subscribe for full access to Singular's products in full detail 
