Singular

Singular

http://www.singular.net
https://www.linkedin.com/company/singular-labs/

Singular, a privately owned company headquartered in Israel, was founded in 2014 and operates with approximately 350 employees. The company reported $44.0M in revenue as of 2024. Singular specializes as a marketing analytics provider, focusing on ad measurement and verification.

2024 Revenue

Founded

2014

Headcount

364

Headquarters

Israel

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

1

News Summary:

Singular hosted a webinar on August 27, 2026, focusing on multi-touch attribution (MTA) to help businesses uncover true return on ad spend (ROAS) beyond what last-touch attribution reveals, which can miss key influences on user conversion. Previously, on August 20, 2026, the company published insights on the importance of advertisers owning their measurement data to make informed decisions regarding campaign scaling, budget allocation, and fraud detection. Earlier, on August 13, 2026, Singular released "The 2026 CTV Growth Playbook," which detailed how Connected TV (CTV) has become a performance channel, driving installs within hours and lifting overall channel performance. This follows Singular's announcement on July 31, 2026, that it joined the Universal Ads Business Partners Program as an official mobile measurement partner (MMP). Singular was integrated into the program, which Universal Ads launched with new Mobile Measurement Partner and Audience categories on July 30, 2026, alongside other MMPs including Adjust, AppsFlyer, Branch, and Kochava.

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Singular offers 2 products in the ad tech and services industry. Singular's product portfolio comprises of ad measurement and verification.

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Singular's revenues were less than $50M in 2024. Caretta Research has split Singular's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Singular's revenue breakdown subscribe to Caretta Portal.

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Aug

27th

2026

20:55

B2B Tag, Marketing and Promotional Activities, Events and Conferences

[Live Webinar] Beyond last touch: what MTA reveals about your real ROAS

Your users rarely see one ad, click once, and convert. They discover you on one channel, see you again somewhere else, and may finally convert through a completely different touchpoint. Last-touch attribution records the final interaction, but can miss much of what influenced the conversion before it. That matters when you’re deciding which channels deserve more budget, which are driving real value, and which only look efficient because they happened to close the conversion.

Aug

20th

2026

07:50

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Who owns the truth? Why measurement must answer to the advertiser

Every company relies on signals in order to make the right marketing decisions to grow their business, things like which campaigns deserve to scale, which partners should get more of their budget, where fraud might be draining spend, and ultimately where the next dollar should go.

Aug

13th

2026

23:41

Emerging Tech, B2B Tag, Marketing and Promotional Activities

The 2026 CTV Growth Playbook: How to Scale CTV as a Performance Channel

That gap has closed. CTV now reaches audiences your mobile campaigns have already saturated, drives installs within hours rather than weeks, and lifts the performance of the channels running alongside it. The teams treating it as a growth line are measuring incremental ROAS ahead of channels they've run for years.

Jul

31st

2026

07:44

Emerging Tech, Partnerships, Marketing and Promotional Activities

Singular joins the Universal Ads Business Partners Program as a Mobile Measurement Partner

Singular joins the Universal Ads Business Partners Program Singular has been named an official mobile measurement partner (MMP) in the Universal Ads Business Partners Program, joining at the launch of the program’s new Mobile Measurement Partners category.

Jul

30th

2026

08:35

Partnerships and Alliances, Emerging Tech, New Offerings, Partnerships, New Offerings

Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV

Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, launched two new categories in its Business Partners Program: Audience and Mobile Measurement Partners. Klaviyo, LiveRamp, and TransUnion join the platform as inaugural Audience partners, while Adjust, AppsFlyer, Branch, Kochava, and Singular are now directly integrated as Mobile Measurement Partners.

Wallstreet Online

Jul

30th

2026

06:30

New Offerings, Partnerships and Alliances, Partnerships, New Offerings, Marketing and Promotional Activities

Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV

New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer segments and app measurement workflows they already use across digital channels on premium TV NEW YORK --(BUSINESS WIRE)-- Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, launched two new categories in its Business Partners Program: Audience and Mobile Measurement Partners.

Jul

22nd

2026

01:00

The new competitive floor: 13 new creatives per week. Top 25%: 53+.

Targeting is automated, bidding is automated, and the algorithm decides delivery. What you feed it is the part that's still yours. Which is why the industry's response has been to produce more. The median advertiser now launches 13 new creatives per week, and the top 25% launch 53 or more.

Jul

20th

2026

02:11

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Partnerships

Singular and Roku partner to drive CTV performance at scale.

Singular’s integration for Roku. See exactly what your CTV campaigns drive You already know how CTV ads works. Someone sees your ad on their TV, they pick up their phone, and then they install your app.

Jul

12th

2026

11:30

Emerging Tech, B2B Tag, New Offerings

Walmart Connect: retail media, measured like the rest of your mix

Singular’s integrated with Walmart Connect Retail media is where a lot of ad budgets are heading, and Walmart Connect is one of the biggest reasons why. Walmart’s ad platform puts your campaigns in front of shoppers across Walmart.com, the Walmart app, and beyond, backed by first-party purchase data most channels can only dream about.

Jul

9th

2026

12:57

Emerging Tech, Marketing and Promotional Activities, New Offerings, Partnerships

Singular joins the tvScientific by Pinterest Certified Measurement Partner Program

Singular as the first MMP program participant Singular has been named a launch partner in the new Certified Measurement Partner Program from tvScientific by Pinterest, and we are the first and only mobile measurement partner (MMP) in the program.

Jul

9th

2026

07:30

Emerging Tech, Partnerships and Alliances, Marketing and Promotional Activities, Partnerships

tvScientific by Pinterest Launches Certified Measurement Partner Program

INCRMNTAL, Measured, Singular and WorkMagic join as launch partners as advertisers demand clearer proof of Performance TV outcomes. SAN FRANCISCO — July 9, 2026 — tvScientific by Pinterest, the Performance TV advertising platform, today announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns.

Jul

3rd

2026

19:30

Artificial Intelligence, B2B Tag

A Marketer's Guide to Turning AI into Real Growth

And the gap between teams using it well and teams just experimenting keeps widening. AI is no longer a side project. It sits at the center of budget decisions, creative strategy, and measurement. And the gap between teams using it well and teams just experimenting keeps widening.

Singular has customers like Oyo.

Example Customers

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