MonetizeMore is a privately owned Canadian ad technology company founded in 2010. It employs approximately 70 people and specializes in ad measurement and verification solutions for digital publishers. In 2023, the company's revenue was less than $10 million.
Ad rates fell due to increased competition and reduced advertiser budgets, with global ad spend growth projected at 4-6 percent in 2025. Contextual advertising emerged as a significant monetization strategy for publishers, offering a privacy-focused alternative to behavioral advertising. Changes in user behavior, driven by AI-powered search engines and zero-click experiences, impacted key performance indicators, shifting focus from click-through rates to online presence within AI-generated content. MonetizeMore launched Obi AI, an AI-powered ad revenue tool designed to provide real-time solutions. Finally, MonetizeMore enhanced its Traffic Cop suite with real-time detection of bounce and accidental ad clicks.
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MonetizeMore offers 2 products in the ad tech industry. MonetizeMore's product portfolio comprises of ad measurement and verification.
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MonetizeMore's revenues were less than $25M in 2023. Caretta Research has split MonetizeMore's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to MonetizeMore's revenue breakdown subscribe to Caretta Portal.
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