MonetizeMore is a privately owned Canadian ad technology company founded in 2010. It employs approximately 70 people and specializes in ad measurement and verification solutions for digital publishers. In 2023, the company's revenue was less than $10 million.
Publishers can significantly increase revenue by forming strategic partnerships with ad exchanges that align with their audience demographics, content, and traffic patterns. Building websites and attracting visitors is a crucial first step, but converting that traffic into revenue is the ultimate goal. House line items in Google Ad Manager allow publishers to promote their own products or services using unsold inventory, although these ads do not generate revenue. Staying compliant with data privacy regulations like GDPR, CCPA, and Google’s Consent Mode v2 is vital, and a Consent Management Platform (CMP) can assist in managing user consent. Digital audio advertising experienced significant growth in 2023, driven by the popularity of podcasts and programmatic ads on audio platforms, reaching diverse audiences and improving advertising recall.
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MonetizeMore offers 2 products in the ad tech industry. MonetizeMore's product portfolio comprises of ad measurement and verification.
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MonetizeMore's revenues were less than $10M in 2023. Caretta Research has split MonetizeMore's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to MonetizeMore's revenue breakdown subscribe to Caretta Portal.
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