Crimtan

Crimtan

http://www.crimtan.com
https://www.linkedin.com/company/crimtan/

Crimtan is a privately owned company headquartered in the UK. Founded in 2009, it employs approximately 100 individuals and reported $29.0M in revenue as of 2024. The company specializes in ad measurement and verification, providing a data platform for customer lifecycle management and ad targeting.

2024 Revenue

Founded

2009

Headcount

100

Headquarters

United Kingdom

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

On January 23, 2026, Crimtan appointed Farah Abou Ghanem as Managing Director for its MENA operations, replacing Phillipe Khouri, who spent four years growing the company's client base in the region. Previously, on October 13, 2025, Crimtan hired Mark Squires as its first Chief AI and Transformation Officer to lead its artificial intelligence strategy. Squires holds a background as a technology and AI expert, having served as Chief Technology Officer for T&P, a WPP-owned marketing agency, and as a technology and AI consultant with Omnicom. This followed the company's appointment of Jason Trout as Managing Director for Europe on September 22, 2025. Trout brings experience from ITV, radio, publishing, events, and fifteen years in AdTech and MarTech to his role.

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Crimtan offers products in the ad tech and services industry. Crimtan's product portfolio comprises of marketer and agency technology, RTB and programmatic and ad measurement and verification.

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Crimtan's revenues were less than $50M in 2024. Caretta Research has split Crimtan's revenue into 3 different product categories, the largest of which is advertising creative management platform (CMP). For full access to Crimtan's revenue breakdown subscribe to Caretta Portal.

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Jan

23rd

2026

08:26

Crimtan MENA promotes Farah Abou Ghanem to Managing Director - Crimtan

Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA region.

Jan

23rd

2026

03:34

Management Changes, B2B Tag

Crimtan MENA promotes Farah Abou Ghanem to Managing Director

Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA region.

Campaign Middle East

Oct

13th

2025

09:00

Artificial Intelligence, CT_Monitor Company

Crimtan expands its programmatic capabilities with the introduction of its first Chief AI and Transformation Officer - Crimtan

Programmatic technology partner, Crimtan, has hired its first Chief AI and Transformation Office, Mark Squires, to lead the planning and execution of its artificial intelligence strategy. Mark, a technology and AI expert, has a rich agency background, including holding the role of Chief Technology Officer for T&P, a WPP owned marketing agency and as a technology and AI consultant with Omnicom.

Sep

22nd

2025

15:06

CT_Monitor Company

Crimtan welcomes new MD for Europe, Jason Trout

Crimtan is pleased to welcome Jason Trout, Managing Director for Europe. With an impressive career spanning ITV, radio, publishing, events and the last fifteen years in AdTech and MarTech, Jason brings a wealth of experience to the role.

Jul

24th

2025

08:26

Hiring, CT_Monitor Company

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19th

2025

13:08

Study Intent: Smarter Advertising for Higher Education

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6th

2025

09:20

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Mar

11th

2025

12:32

How StoneX Expand Their Global Reach with Crimtan

StoneX is a global leader in financial services, offering clients cutting-edge access to capital markets, risk management tools, trading platforms, and advisory services. With a strong presence across LATAM, UAE, Canada, and the US, the brand is recognised for its innovative solutions and dedication to empowering financial decision-making worldwide.

Mar

4th

2025

12:31

First-Class Growth: How Plaza Premium Lounges Enhanced Regional Brand Awareness

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Feb

26th

2025

12:30

Cleared for Takeoff: Cathay Pacific’s Campaign Success with Crimtan

Cathay Pacific Airways, Hong Kong’s flagship carrier, is renowned for its modern fleet and commitment to providing a world-class travel experience. Operating globally across over 190 destinations, the airline has built a reputation for quality and innovation.

Feb

5th

2025

12:28

A Step in the Right Direction: Driving Store Visits with Smarter Advertising

A leading Australian automotive accessories brand, known for its high-quality 4×4 products, continues to set industry standards in off-road vehicle innovation. With a strong market presence, the brand was looking at ways to increase in-store footfall across Australia through digital advertising and accurately measuring the impact of digital advertising on store visits.

Jan

29th

2025

12:29

Capital Refinance/Restructure,

Elevating Hospitality Marketing: Sonesta Hotel’s Smarter Approach

Sonesta Hotels Group, one of the largest hotel brands globally, wanted to refine its digital strategy to maximise bookings across its diverse range of properties. From full-service luxury hotels to extended-stay accommodations, Sonesta needed a tailored approach to meet its business goals and drive measurable results.

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