Crimtan, a privately owned UK-based company founded in 2009, offers ad measurement and verification services. Employing approximately 100 people, the company's data platform supports customer lifecycle management and ad targeting. In 2023, Crimtan's revenue was less than $50 million.
Crimtan worked with Sonesta Hotels Group to refine its digital strategy, aiming to maximize bookings across various properties from 2024. Crimtan also assisted an Australian automotive accessories brand in increasing in-store footfall through digital advertising and measuring its impact. The work with the Australian brand focused on improving the measurement of digital advertising's effect on store visits. These projects follow Crimtan's work in the retail sector, where footfall measurement provides data-driven analysis of customer behavior.
Crimtan offers products in the ad tech industry. Crimtan's product portfolio comprises of data, targeting and identity, marketer and agency technology and ad measurement and verification.
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Crimtan's revenues were less than $50M in 2023. Caretta Research has split Crimtan's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to Crimtan's revenue breakdown subscribe to Caretta Portal.
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