Crimtan, a privately owned UK-based company founded in 2009, offers ad measurement and verification services. Employing approximately 100 people, the company's data platform supports customer lifecycle management and ad targeting. In 2023, Crimtan's revenue was less than $50 million.
Crimtan and Times Higher Education (THE) launched Study Intent, a new solution designed to connect advertisers with prospective students, on an unspecified date. This solution offers access to over 15 million students globally each year. A separate news story discusses challenges faced by university marketers, including filling course seats, meeting application targets, and adapting to changing student behavior, all while managing limited budgets. The impact of Google's decision to not implement a prominent opt-out prompt for third-party cookies in Chrome is also noted, highlighting the decreasing reliance on third-party cookies in digital advertising. This suggests marketers should adapt their strategies accordingly.
Crimtan offers products in the ad tech industry. Crimtan's product portfolio comprises of data, targeting and identity, ad measurement and verification and marketer and agency technology.
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Crimtan's revenues were less than $50M in 2023. Caretta Research has split Crimtan's revenue into 3 different product categories, the largest of which is data management platform (DMP). For full access to Crimtan's revenue breakdown subscribe to Caretta Portal.
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