Crimtan, a privately owned company headquartered in the UK, was founded in 2009 and operates with approximately 100 employees. The company reported $31.4M in revenue as of 2023. It specializes in data, targeting, and identity, providing a data platform designed for customer lifecycle management and ad targeting.

2023 Revenue

Founded

2009

Headcount

100

Headquarters

UK

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

News Summary:

On January 23, 2026, Crimtan appointed Farah Abou Ghanem as Managing Director for its MENA operations, replacing Phillipe Khouri, who spent four years growing the company's client base in the region. Previously, on October 13, 2025, Crimtan hired Mark Squires as its first Chief AI and Transformation Officer to lead its artificial intelligence strategy. Squires holds a background as a technology and AI expert, having served as Chief Technology Officer for T&P, a WPP-owned marketing agency, and as a technology and AI consultant with Omnicom. This followed the company's appointment of Jason Trout as Managing Director for Europe on September 22, 2025. Trout brings experience from ITV, radio, publishing, events, and fifteen years in AdTech and MarTech to his role.

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Crimtan offers products in the ad tech and services industry. Crimtan's product portfolio comprises of marketer and agency technology, data, targeting and identity and ad measurement and verification.
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Crimtan's revenues were less than $50M in 2023. Caretta Research has split Crimtan's revenue into 3 different product categories, the largest of which is advertising creative management platform (CMP). For full access to Crimtan's revenue breakdown subscribe to Caretta Portal.
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