Canela Media, a privately owned company headquartered in the US, was founded in 2019 and operates with an estimated 100 employees. The company reported $65.1M in revenue as of 2023 and functions as a tier 2 media tech buyer. It specializes in media and TV services, focusing on the creation and distribution of Hispanic content, with monetization primarily achieved through advertising sales.
On March 6, 2026, Canela Media became an integration partner for LiveRamp's expanded AI marketing initiatives, which aim to enhance secure, privacy-compliant data activation, smarter targeting, and cleaner measurement, particularly for Hispanic reach. This follows LiveRamp Holdings' announcement on February 27, 2026, of a technology partnership with Canela Media to support targeted marketing to Hispanic audiences across OTT and data collaboration channels. Earlier in February 2026, LiveRamp opened its network to Canela's proprietary audience of over 30 million U.S. Hispanics through this collaboration, embedding Canela's audiences into its data collaboration platform. Canela Media initially announced this strategic partnership with LiveRamp on February 19, 2026, stating that the collaboration would enable marketers to access its audience of over 30 million U.S. Hispanics with precision and cultural relevance via LiveRamp's data collaboration network, aiming to overcome fragmentation and data silos.
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Canela Media offers products in the media and telecoms services industry. Canela Media's product portfolio comprises of media and TV services.
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Canela Media's revenues were less than $100M in 2023. All the revenue comes from video streaming.
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