Canela Media, a privately owned company headquartered in New York, operates as a tier 1 media tech buyer. Founded in 2019 by Isabel Rafferty Zavala and employing approximately 100 individuals, the company specializes in media and TV services, focusing on multicultural content for the Hispanic and Latino communities. It utilizes a Data-Driven Free Streaming (AVOD) business model, providing entertainment at no cost to the Latino audience and offering advertising solutions to brands targeting this demographic. As of 2025, Canela Media reaches over 68 million unique monthly viewers across its various platforms.
On August 26, 2026, Canela Media promoted Andrés Rincón to Executive Vice President, Revenue, expanding his leadership responsibilities across the company’s sales organization and commercial strategy as the company closed its fifth successful Upfront cycle. Previously, on May 25, 2026, Canela Media announced a strategic partnership with KERV.ai, a video analysis firm, to bring interactive and shoppable advertising capabilities to Canela Media’s ecosystem for Hispanic streaming audiences. This deal marked KERV.ai’s first Spanish-language media partnership.
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Canela Media offers products in the media and telecoms services industry. Canela Media's product portfolio comprises of media and TV services.
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