Canela Media, a privately owned company headquartered in New York, operates as a tier 1 media tech buyer. Founded in 2019 by Isabel Rafferty Zavala and employing approximately 100 individuals, the company specializes in media and TV services, focusing on multicultural content for the Hispanic and Latino communities. It utilizes a Data-Driven Free Streaming (AVOD) business model, providing entertainment at no cost to the Latino audience and offering advertising solutions to brands targeting this demographic. As of 2025, Canela Media reaches over 68 million unique monthly viewers across its various platforms.

2024 Revenue

Founded

2019

Headcount

232

Headquarters

United States

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

On May 25, 2026, KERV.ai expanded its services into Spanish-language media through a strategic partnership with Canela Media. This collaboration aims to deliver interactive and shoppable advertising capabilities to Canela Media’s ecosystem, targeting Hispanic streaming audiences, and represents KERV.ai’s first Spanish-language media partnership.

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Canela Media offers products in the media and telecoms services industry. Canela Media's product portfolio comprises of media and TV services.
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Examples of Canela Media's suppliers include Magnite, Kaltura and Brightcove.

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Canela Media currently holds 2 broadcasting rights for sports competitions including combat sports and soccer | association football.

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