Canela Media, a privately owned company headquartered in the US, was founded in 2019 by Isabel Rafferty Zavala and operates with approximately 100 employees. The company reported $65.1M in revenue as of 2023 and functions as a tier 2 media tech buyer. It specializes in media and TV services, focusing on multicultural content for the Hispanic and Latino communities through a Data-Driven Free Streaming (AVOD) business model. The company's mission is to empower the Latino audience by providing culturally relevant entertainment at no cost, while offering brands tech-enabled advertising solutions. As of 2025, Canela Media reaches over 68 million unique monthly viewers across its various platforms.
On April 10, 2026, Canela Media announced the continued evolution of Canela Audience Solutions (CAS), its proprietary first-party deterministic data platform, through expanded data capabilities and broader activation. The platform is designed to help brands reach U.S. Hispanic audiences with precision, scale, and cultural relevance, regardless of language. Previously, on March 6, 2026, LiveRamp included an integration with Canela Media as part of its expanded AI-driven workflows for marketing. This initiative focuses on privacy-compliant data activation, smarter targeting, and cleaner measurement across more channels and use cases, specifically aiming for Hispanic reach. This followed LiveRamp's technology partnership with Canela Media, announced on February 27, 2026, which supports targeted marketing to Hispanic audiences across over-the-top (OTT) and data collaboration channels.
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Canela Media offers products in the media and telecoms services industry. Canela Media's product portfolio comprises of media and TV services.
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Canela Media's revenues were less than $100M in 2023. All the revenue comes from video streaming.
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