Echelon Fitness, a privately-owned US-based company (also known as Echelon Fitness Multimedia), provides streaming fitness services. Employing approximately 140 people, the company generated revenue of around $100 million in 2023. Its offerings consist of professionally produced fitness classes streamed directly to consumers.
Echelon Fitness implemented comprehensive security enhancements across its product portfolio on July 29, 2025, incorporating jailbreak detection mechanisms to identify compromised devices, revoke certificates, and prevent certain features from functioning. A subsequent firmware update sparked controversy by disabling offline functionality for smart home gym equipment, requiring users to rely on company servers for basic operations. The company also expanded its digital fitness capabilities through the acquisition of FORTË, a business-to-business streaming platform. FORTË will operate under the rebranded division, ELEVATE by Echelon, integrating its automated livestreaming technology with Echelon's existing ecosystem. This acquisition bolsters Echelon's SaaS strategy to deliver scalable, personalized fitness solutions through Elevate, its new B2B division. Echelon Fitness is also rolling out new firmware-level security measures across its equipment line, including jailbreak detection technology.
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Echelon Fitness offers products in the media and telecoms services industry. Echelon Fitness's product portfolio comprises of media and TV services.
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Echelon Fitness's revenues were less than $250M in 2023. All the revenue comes from video streaming.
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