Samsung TV Plus, a privately owned company and a tier 1 media tech buyer, is headquartered in the US. It operates as a subsidiary of Samsung Device eXperience. Founded in 2015, the company has approximately 90 employees and reported $1.2B in revenue as of 2025. Functioning as a provider of media and TV services, Samsung TV Plus offers a free ad-supported streaming television (FAST) and video-on-demand (AVOD) service. This service, owned and operated by Samsung Electronics Co., Ltd., is designed to enhance the software ecosystem and lifetime value of Samsung's hardware products. It acts as a native, out-of-the-box entertainment application, giving consumers instant, subscription-free access to hundreds of live linear channels and thousands of on-demand movies and television series without requiring external streaming sticks, cord attachments, or credit card registrations. The platform is pre-installed and deeply integrated into the user interfaces of Samsung Smart TVs (models 2016 and newer), Galaxy smartphones and tablets, Smart Monitors, and Family Hub refrigerators, reaching over 100 million active users across more than 24 countries. Operating a dedicated business unit of media executives, engineers, and content curators within Samsung's visual display division, the company aggregates localized programming across news, sports, gaming, and lifestyle genres through strategic licensing partnerships with major global broadcasters and studio networks. Monetized entirely through programmatic video advertising and dynamic ad insertion (DAI), the platform serves as a supply-side video network, enabling enterprise brands and media agencies to execute highly targeted, living-room scale advertising campaigns directed at digital-first and "cord-cutting" audiences.
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