Barb, a privately owned company headquartered in the UK, founded in 1981, employs approximately 30 people, and reported $10.1M in revenue as of 2023. The company is responsible for delivering the UK’s television audience ratings, with its data utilized by advertisers, agencies, and broadcasters to support the planning and buying of advertising campaigns, and to assess the brand and sales outcomes of these campaigns.
On February 24, 2026, Barb's Chief Executive Justin Sampson joined the Unfiltered Media podcast. Previously, on February 16, Barb contributed to a VideoWeek article detailing the initiatives of Europe's TV Joint Industry Committees (JICs) for 2026. This followed the Financial Times' publication of a letter from Chief Executive Justin Sampson on February 10. Earlier, on February 5, Sampson was featured in The Media Leader's discussion titled "Choosing the future of TV audience measurement." On February 4, Barb released Q4 2025 SVOD subscriptions data from its Establishment Survey, revealing that 20.6 million UK homes (69.7%) had access to a subscription video-on-demand service, a slight increase from 20.5 million UK homes in Q3 2025.
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