BARB (Broadcasters' Audience Research Board) is a privately owned company founded in 1981 and headquartered in the UK. It is responsible for delivering television audience ratings in the UK. BARB was founded by major broadcasters and pay TV operators in the UK. Advertisers, agencies, and broadcasters use BARB data to support planning and buying advertising campaigns and assess the brand and sales outcomes of these campaigns. The company has a headcount of 30 employees.
