MetaBroadcast, a privately owned UK-based company founded in 2007, provides video data and analytics. Employing approximately 20 people, the company's main product is automated and enriched metadata designed to improve content discovery and audience understanding. In 2023, its revenue was less than $10 million.
MetaBroadcast developed the Atlas Genre Tree, a tool designed to simplify genre classification for media companies. The Atlas Genre Tree leverages the editorial team's genre classification expertise to ensure consistent genre definitions. This addresses the challenges of genre classification, which is crucial for market organization, content distribution, and audience measurement in the media industry. MetaBroadcast also works on content aggregation to create seamless viewer experiences and viewer engagement. A case study details how MetaBroadcast empowered audience measurement for UK broadcasters. The company transforms data into measurable impact.
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MetaBroadcast offers products in the media tech industry. MetaBroadcast's product portfolio comprises of video data and analytics.
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MetaBroadcast's revenues were less than $10M in 2023. All the revenue comes from metadata enrichment and aggregation.
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MetaBroadcast's customers primarily consist of broadcast television and radio, telecoms and pay TV services companies. Examples of MetaBroadcast's customers include BT Group, Sky Group and BBC.
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