MetaBroadcast, a privately owned UK-based company founded in 2007, provides video data and analytics. Employing approximately 20 people, the company's main product is automated and enriched metadata designed to improve content discovery and audience understanding. In 2023, its revenue was less than $10 million.
MetaBroadcast's metadata transitioned from a supporting technical asset to a key growth factor for content providers, audience measurement firms, and contextual advertisers within three years. A data-driven approach to maximizing content value was implemented. An audit of RadioTimes highlighted lessons learned regarding metadata quality. The evolution of audience measurement was discussed in relation to Atlas. Finally, the significance of metadata in sports broadcasting was emphasized, focusing on improving content discovery for fans and platforms.
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MetaBroadcast offers products in the media tech industry. MetaBroadcast's product portfolio comprises of content supply chain.
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MetaBroadcast's revenues were less than $10M in 2024. All the revenue comes from metadata management.
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MetaBroadcast's customers primarily consist of telecoms, broadcast television and radio and telecoms services companies. Examples of MetaBroadcast's customers include BT Group, BBC and Sky Group. MetaBroadcast has partners like Nielsen.
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