Privately owned MetaBroadcast, headquartered in the UK, was founded in 2007 and operates with approximately 20 employees. The company reported $1.3M in revenue as of 2025. Specializing in content supply chain solutions, MetaBroadcast functions as a data company offering automated and enriched metadata that drives content discovery and audience insight use cases.
MetaBroadcast's editorial team recently dedicated two days to testing AI's practical applications in editorial processes, aiming to understand its effective use rather than just token consumption, according to a June 24, 2026, statement. This follows a previous discussion on April 6, 2026, where the company highlighted the challenge of reducing Large Language Model (LLM) hallucinations as AI transitions into business solutions. MetaBroadcast advocated for implementing Model Context Protocol (MCP) and utilizing datasets of known provenance to improve media and entertainment metadata solutions. Earlier, on October 21, 2025, the company explored the role of APIs as a foundational element for modern audience measurement, underscoring their importance for firms in accurately capturing fragmented viewing behavior across diverse platforms. This came after a September 23, 2025, piece addressing the evolving nature of content consumption, noting consumers' tendency to "platform-hop" and emphasizing the need for clean data to understand audiences. In August 2025, a company executive also remarked on metadata's evolution over the past three years, noting its shift from a technical asset to a central driver of growth for content providers, audience measurement firms, and contextual advertisers.
Similar Companies
Subscribe for full access to MetaBroadcast's profile
MetaBroadcast offers products in the media tech industry. MetaBroadcast's product portfolio comprises of content supply chain.
Subscribe for full access to MetaBroadcast's products in full detail
MetaBroadcast's revenues were less than $10M in 2025. All the revenue comes from metadata management.
Subscribe for full access to MetaBroadcast's revenue in full detail
MetaBroadcast's customers primarily consist of telecoms and broadcast television and radio companies. Examples of MetaBroadcast's customers include BBC, BT Group and Sky Group. MetaBroadcast has partners like Nielsen.
Example Customers
Subscribe for full access to MetaBroadcast's profile
Example Partners
Subscribe for full access to MetaBroadcast's profile
Subscribe for full access to MetaBroadcast's products in full detail 
