RSMB is a privately owned UK company founded in 1987. Employing approximately 50 people, it provides ad measurement and verification services to the media industry. In 2023, the company's revenue was less than $10 million.
On September 17, 2024, RSMB announced the launch of RSMB Fusion, a cloud-based platform designed to help media agencies, advertisers, media owners, and research suppliers utilize their data more effectively. RSMB also participated in a UK cross-media measurement program, advising on quality assurance for an independent audit framework's implementation, issuing three Requests for Proposals in an unspecified month and year. In an unspecified month and year, the Alliance for Quality Multimedia Measurement in Mexico appointed RSMB, in partnership with 3M3A, to conduct a technical audit of HR Media's ad currency measurement service.
RSMB's customers primarily consist of pay TV services and broadcast television and radio companies. Examples of RSMB's customers include ITV, Sky Group and BBC. RSMB has partners like Streamhub. RSMB has suppliers like Streamhub.
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