RSMB is a privately owned company founded in 1987 and headquartered in the UK. With a team of approximately 50 employees, the company specializes in providing ad measurement and analytics solutions for the media industry. RSMB's primary product is an audience measurement platform that enables media companies to measure and analyze their audience data, providing insights into audience demographics, behavior, and engagement. The company's services are used by a wide range of media organizations, including broadcasters, publishers, and advertisers, to gain a better understanding of their audience and optimize their advertising campaigns.
RSMB, the UK video ad currency body, announced Sara Cheeseman as its new Finance Director, succeeding Nigel McLachlan, who is retiring. RSMB also collaborated with Digital Cinema Media, the Institute of Practitioners in Advertising (IPA), and Lumen to introduce the "AV Reach Maximiser," an innovative tool that helps media planners understand the benefits of incorporating cinema into their advertising strategies. Additionally, RSMB worked with C-Screens, a UK TV Out-of-Home broadcaster, to complete an audit process, marking a significant step forward in the measurement of TV and TV Out-of-Home experiences. These developments demonstrate RSMB's commitment to providing robust measurement solutions and enhancing the effectiveness of advertising campaigns.
RSMB's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of RSMB's customers include ITV, Sky Group and BBC. RSMB has partners like Streamhub. RSMB has suppliers like Streamhub.
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